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Global Perspectives on NGO Communication for Social Change

Giuliana Sorce (ed.)

New York; London: Routledge (2022), vi, 205 pp.

"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG ... more

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Practical Guide to Strategic Advocacy Planning
Key Guidance

Elizabeth Leitman, Alessandra Durstine

NCD Alliance (2022), 57 pp.

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Using Markers for Digital Engagement and Social Change: Tracking Meaningful Narrative Exchange in Transmedia Edutainment with Text Analytics Techniques

Roel O. Lutkenhaus, Hua Wang, Arvind Singhal, Jeroen Jansz, Martine P. A. Bouman

Digital Health, volume 8 (2022), pp. 1-18

"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar ... more

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Strengthening Safety & Security Resources for Visual Storytellers and Journalists: A Scoping Study

Peter Noorlander, Agnieszka Raczynska, Camila Mariño, Juliana Lopes

[authors] (2022), 114 pp.

"This study looks into the safety and security needs, resources and environment of visual storytellers and journalists, with a focus on independent documentary filmmakers. The study was commissioned by the International Resource for Impact and Study (IRIS) and the Ford Foundation out of a concern th ... more

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How #NiUnaMenos Used Discourse and Digital Media to Reach the Masses in Argentina

Alyssa Bedrosian

Latin American Research Review (LARR), volume 57 (2022), pp. 100-116

"In March 2015, a group of feminist writers and academics in Argentina organized a marathon reading event to protest femicide, using the slogan “Ni Una Menos.” Less than three months later, more than 250,000 Argentines participated in the first #NiUnaMenos demonstration in Buenos Aires. Since th ... more

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Tools for Designing and Conducting Social and Behavior Change Evaluations

Arlington: USAID Advancing Nutrition (2022), iv, 16 pp.

"Social and behavior change (SBC) is a key component of effective multi-sectoral nutrition activities. High-quality evaluations of SBC components are essential to identifying what went well, what could have been done differently, and how to improve future program design. The tools included here acco ... more

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Advocacy: A Toolkit for Small NGOs
Key Guidance

Helen Collinson

INTRAC (2022), 38 pp.

"The pathway to securing change through advocacy may not be very clear - mainly because you don’t have control over those you are seeking to influence or the political processes through which they operate. So it’s good to develop a strategy that can act as a kind of `road map’. The development ... more

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Steps Impact Toolkit

Miki Redelinghuys et al.

Cape Town: Steps (2022), 31 pp.

"The idea of telling stories for change or social impact through film is not new. Yet drafting and implementation of a film impact campaign has evolved over the last few years to include a network of impact practitioners sharing ideas and knowledge. Strategies, guidelines and models have emerged tha ... more

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Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach

Adrita Bagchi

New Delhi: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2022), 127 pp.

"The Government of Madhya Pradesh is committed to ensure the overall development of all its residents, especially women and children. The Department of Women and Child Development (DWCD) works to sustainably improve health and nutrition outcomes for women of reproductive age and children below 6 yea ... rs, enable holistic development and protection of children and ensure safety, equity and empowerment of women. The department implements the Integrated Child Development Services (ICDS) scheme for improving maternal and infant nutrition and health. It also implements the Integrated Child Protection Scheme (ICPS) and various other schemes and programmes for health, gender equality and women empowerment. Over the years, a lot of progress has been made. However, there are still a few indicators that are not doing well as expected. Census 2011, National Family Health Survey – 4 (2015-16) and NFHS-5 (2019-21) have found that low sex ratio, lack of women empowerment, experiencing gender-based violence, substance abuse, low female literacy, child marriage and small landholdings are some of the determinants of poor health and empowerment of women and children. Individual and community behaviours, attitudes, social norms and practices are some of the reasons for such indicators. To bring about an improvement in these indicators and positively transform the status of women and children in Madhya Pradesh, a comprehensive state-specific social and behaviour change (SBC) strategy has been developed for DWCD. This strategy is supported by the recommendations provided in the department’s other policies. The state’s Nutrition Policy (2020-30) emphasizes on the importance of designing SBCC plans in local dialects for its acceptability and greater involvement of the community. The centre’s Poshan Abhiyan which DWCD follows stresses on community mobilisation and behaviour change, highlighting the need to take-up sustained efforts requiring multi-pronged approach and bring grass-root synergy and convergence. The state’s Child Protection Policy (2020) also highlights the need to build awareness and stakeholder capacities to strengthen implementation and the enabling environment to ensure child well-being and protection. This document details the SBC strategy which includes thematic area-wise priority and desired behaviours that should be practised by the target groups for improved indicators, barriers and enablers to its adoption, key messages to be communicated and strategic approach and interventions that will facilitate positive change." (Introduction) more

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Data for Governance Alliance advocacy manual: A tool for articulating data-based advocacy and engagement between African CSOs and the African Union

Nansata Yakubu

Data for Governance Alliance Consortium (2022), 110 pp.

"The purpose of the training manual is to increase knowledge, skills, confidence and build the capacity of citizens and civil society organizations on evidence-based advocacy, and data driven advocacy. Through a combination of praxis and complementary activities, trainees will have an enhanced compr ... more

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Caja de herramientas para la comunicación institucional y personal

Eugenia Etkin, Pablo Banos, Maximiliano Bongiovanni, Gabriela Pagani

Konrad-Adenauer-Stiftung (KAS); infociudadana (2022), 59 pp.

"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c ... more

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Create: Strategise, design, diagnose and define your SBC activities
Key Guidance

UNICEF (2022), 55 pp.

"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve. ... more

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Guide de l'UNICEF pour le plaidoyer des jeunes

UNICEF (2022), 87 pp.

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Agrarkommunikation: Eine Einführung in Theorie, Konzeption und Umsetzung

Matthias Kussin, Jan Berstermann

Wiesbaden: Springer Gabler (2022), xv, 395 pp.

"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen ... more

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Manual prático de assessoria de imprensa

Samuel Mateus

Covilhã: Universidade da Beira Interior; LabCom (2022), 245 pp.

"O Manual Prático de Assessoria de Imprensa é um instrumento de apoio ao ensino e à aprendizagem desta área e visa dotar os leitores de competências práticas essenciais de assessoria de imprensa. Mais do que refletir teoricamente sobre os seus fundamentos ou situá-la no seu contexto históric ... more

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Approach to Inclusive Advocacy

Network for Religious & Traditional Peacemakers (2022), 2 pp.

"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit ... more

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WorldCat (24)

Effective Fundraising for Nonprofits: Real-World Strategies that Work

Ilona Bray

Berkeley, Calif.: Nolo, 7th ed. (2022), 370 pp.

"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a ... more

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The Native Advertising Playbook
Key Guidance

Inspiring Practice

International Media Support (IMS); CityDog Media (2022), 57 pp.

"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models, ... more

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Online Campaigns from A to Z
Key Guidance

Tijana Banovic, Nika Jelendorf

London: Media Diversity Institute; National Youth Council of Serbia (KOMS); Association of Local Independent Media - Local Press; Novi Magazin (2022), 28 pp.

"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ ... more

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The Communicator's Guide to Research, Analysis, and Evaluation
Key Guidance

Mark Weiner et al.

Institute for Public Relations (2021), 36 pp.

"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)

Our Recommendations

New Publications

Practical Guide to Strategic Advocacy Planning Key Guidance

Advocacy: A Toolkit for Small NGOs Key Guidance

Create: Strategise, design, diagnose and define your SBC activities Key Guidance

The Native Advertising Playbook Key Guidance Inspiring Practice

Online Campaigns from A to Z Key Guidance

The Communicator's Guide to Research, Analysis, and Evaluation Key Guidance

Practical Guide to Strategic Advocacy Planning
Key Guidance

Advocacy: A Toolkit for Small NGOs
Key Guidance

Create: Strategise, design, diagnose and define your SBC activities
Key Guidance

The Native Advertising Playbook
Key Guidance

Inspiring Practice

Online Campaigns from A to Z
Key Guidance

The Communicator's Guide to Research, Analysis, and Evaluation
Key Guidance