Filter
83
Featured
Free Access
44
Inspiring Practice
1
Key Guidance
7
Top Insights
1
Topics
Audience Research Methods
48
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
17
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
11
Survey Methods
9
Radio Consumption, Radio Use, Radio Audiences
7
Focus Groups & Group Discussions (Qualitative Research Method)
7
Sampling (Survey Methodologies, Statistics)
7
Audience Research: Concepts & Experiences
6
Audiences & Users
4
Audience Research
4
Television Consumption, Televison Use, Television Audiences
4
Data Analysis & Interpretation
4
Audience Research: Online Surveys
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Advertising Audiences & Target Groups
2
Audience Composition
2
Audience Segmentation, User Typologies, Personas
2
Film Audiences, Film Consumption
2
Media Use: Foreign / International Media
2
Media Use: Migrants & Diasporas
2
Mobile Phone Use
2
Print Media Use, Press Readers
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Media Reception
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Feedback, Interaction & Participation
1
Audience Research in Media Assistance
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Media Use, Media Consumption
1
Television Use: Children
1
Media Use: Minorities & Disadvantaged Groups
1
Radio Use: Women
1
News Consumption & Information Sources of Media Users
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
AECAWA
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Fans, Fandom, Fan Cultures
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Ethics & Data Protection in Research
1
Mental Health Reporting & Media Representation
1
Image Abroad
1
Transnational Broadcasting, International Broadcasting
1
Transnational Television, International Television
1
Local Radios, Local Radio Programmes
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Radio Free Europe
1
Governance & Accountability as Focus of Radio Programmes
1
Public Spheres
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Islamic Cultures: Role of Media
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Short Wave Radio (SW)
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Audience research methods: A resource pack
International Media Support (IMS);Journalismfund Europe;EUI Centre for Media Pluralism and Media Freedom;European Federation of Journalists (EFJ) (2024), 27 pp.
"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info
...
How to Design, Implement, and Analyse a Survey
Glos: Edward Elgar Publishing (2023), vi, 162 pp.
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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Working Status: Best Practice Recommendations for Multi-Country Work
ESOMAR (2023), 9 pp.
"Working status, as traditionally defined by [audience market] researchers, is becoming obsolete in light of contemporary global trends. In today's world, retired individuals often continue to work, and digital transformation has revolutionised the nature of work itself. Recognising these changes, t
...
Audience Research Toolkit
Melbourne: Creative Victoria (2023)
"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to
...
ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection
ESOMAR (2021), 18 pp.
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative
...
Los estudios de la audiencia: De la tradición a la innovación
Barcelona: Gedisa (2021), 261 pp.
"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
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Transitioning to CATI: Checklists and Resources
Abdul Latif Jameel Poverty Action Lab (J-PAL) (2020), 13 pp.
Remote Survey Toolkit: Prepared in Response to COVID-19
60_decibels (2020), 19 pp.
"For the past six years, we’ve been investing heavily in phone-based surveys to gather high-quality feedback and social performance data. Our belief has been that, when done correctly, phone-based phone surveys can get high-quality customer data at a fraction of the cost of traditional in-person s
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Measuring News Consumption in a Digital Era: As News Outlets Morph and Multiply, Both Surveys and Passive Data Collection Tools Face Challenges
Pew Research Center (2020), 130 pp.
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news
...
In Search of the Optimal Mode for Mobile Phone Surveys in Developing Countries: A Comparison of IVR, SMS, and CATI in Nigeria
Survey Research Methods, volume 13, issue 3 (2019), pp. 305-318
"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea
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This is a journal title, volume 23, issue journal issue (2019), 34
European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
...
Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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El uso de las redes sociales para la medición de audiencias: El modelo de Honduras como una propuesta de paradigma global
Getafe: Universidad Carlos III de Madrid, Doctoral Thesis (2018), 186 pp.
Quick Guide to Sampling: 6 Sampling Techniques to Reduce Sampling Error
socialcops (2017), 13 pp.
"Ideally, a survey should gather data on every single person in the target population. For example, a survey about learning outcomes at a small school could track the test scores of every student.Collecting data on everyone in the target population is the best case scenario, since it ensures that ev
...
Guideline on Mobile Research
ESOMAR;Global Research Business Network (GRBN) (2017), 16 pp.
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
...
Surveys and Questionnaires
INTRAC (2017), 5 pp.
"Surveys and questionnaires are designed to collect and record information from multiple people, groups or organisations in a consistent way. Surveys and questionnaires can be used on their own as data collection tools. They are also an essential part of some more complex data collection and analysi
...
Measurement Matters: Difficulties in Defining and Measuring Children’s Television Viewing in a Changing Media Landscape
Media International Australia, volume 163, issue 1 (2017), pp. 67-76
"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co
...
Sampling
INTRAC (2017), 6 pp.
"Sampling is a process that enables information to be collected from a small number of individuals or organisations within a project or programme, and then used to draw conclusions about a wider population. There are many different sampling methods. Quantitative analysis tends to require large, rand
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