Audience Research Methods
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Audience Research Methods
48
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
17
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
11
Survey Methods
9
Radio Consumption, Radio Use, Radio Audiences
7
Focus Groups & Group Discussions (Qualitative Research Method)
7
Sampling (Survey Methodologies, Statistics)
7
Audience Research: Concepts & Experiences
6
Audiences & Users
4
Audience Research
4
Television Consumption, Televison Use, Television Audiences
4
Data Analysis & Interpretation
4
Audience Research: Online Surveys
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Advertising Audiences & Target Groups
2
Audience Composition
2
Audience Segmentation, User Typologies, Personas
2
Film Audiences, Film Consumption
2
Media Use: Foreign / International Media
2
Media Use: Migrants & Diasporas
2
Mobile Phone Use
2
Print Media Use, Press Readers
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Media Reception
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Feedback, Interaction & Participation
1
Audience Research in Media Assistance
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Media Use, Media Consumption
1
Television Use: Children
1
Media Use: Minorities & Disadvantaged Groups
1
Radio Use: Women
1
News Consumption & Information Sources of Media Users
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
AECAWA
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Fans, Fandom, Fan Cultures
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Ethics & Data Protection in Research
1
Mental Health Reporting & Media Representation
1
Image Abroad
1
Transnational Broadcasting, International Broadcasting
1
Transnational Television, International Television
1
Local Radios, Local Radio Programmes
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Radio Free Europe
1
Governance & Accountability as Focus of Radio Programmes
1
Public Spheres
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Islamic Cultures: Role of Media
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Short Wave Radio (SW)
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Researching Audiences

London: Hodder Arnold (2003), x, 422 pp.

Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research 2001/2002

Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR);Paragon Verlag (2003), 131 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve ... more
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)

El rating: ¿cómo entender los números mágicos?

Lima: Universidad de San Martín de Porres, Escuela Profesional de Ciencias de la Comunicación (2002), 246 pp.

Training Course in Audience Research for Community Radio Stations

Hilversum: Radio Nederland Training Centre (RNTC) (2001), 78 pp.
"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a ... more

Manuel de recherche sur l'audience de la radio e de la télévison

Paris; London; New York: UNESCO;BBC World Service Training Trust;UNICEF (2000), 189 pp.

Preguntando a nuestro publico: Guía práctica para sondeos de audiencia

Quito: Coordinadora de Radios Populares y Educativas del Ecuador (CORAPE) (2000), 143 pp., 37 pp.

Prospects for Rural Radio in Africa: Strategies to Relate Audience Research to the Participatory Production of Radio Programmes

In: African Broadcast Cultures: Radio in Transition
Richard Fardon; Graham Furniss (eds.)
Oxford: James Currey Publishers (2000), pp. 42-71

Comunicación masiva: De la audiencia a la competencia

La Paz: Programa Nacional de Formación Universitaria en Comunicación Radiofónica 'Voces Unidas' (1999), 104, 14 pp.

L'etude de l'auditoire des radios rurales: Atelier de formation

Wageningen; Bamako; Paris: Centre Technique de Coopération Agricole et Rurale (CTA);Centre de Services de Production Audiovisuelle (CESPA);Groupe de recherche et d’échanges technologiques (GRET) (1997), 133 pp.

Atelier sur l'etude d'auditoire par le diagnostic participatif

Kaolack (SN): Radiodiffusion Télévision Sénégalaise (RTS);Conseil International des Radios-Télévisions d'Expression Française (CIRTEF);Centre Interafricain d'Etudes en Radio Rurale de Ouagadougou (CIERRO) (1997), 34 pp.

Como elaborar muestras para los sondeos de audiencia

Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1997), 139 pp.

Como conocer la audiencia de una emisora: Los debates de audiencia

Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1996), 103 pp.

Research in Church and Mission

Pasadena, Calif.: William Carey (1996), 260 pp.
"Research in Church and Mission is insightful, practical, and full of examples. In the three distinctive sections of the book, the author (1) imbeds his explanation of the why and how of research in a model of communication, (2) shows us how research is fueled by what we need to know, and (3) demand ... more

La discusión de grupo (foro grupal)

Buenos Aires; Quito: PROA Asociación Latinoamericana de Comunicación Grupal;Paulinas, 2nd ed. (1995), 56 pp.
"Esta publicación es una introducción de fácil lectura a los principios básicos del debate en grupo y ofrece a los moderadores consejos concretos para organizarlo." (commbox)

Como conocer la audiencia de una emisora: Los sondeos de audiencia

Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1994), 87 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.

Measuring Media Audiences

London; New York: Routledge (1994), xiii, 202 pp.

Handbook on Radio and Television Audience Research

Paris: BBC World Service Training Trust;UNESCO;UNICEF (1992), 108 pp.