"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
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and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator. This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good. Accompanying online materials include worksheets and links to further resources such as videos and podcasts." (Publisher description)
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"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
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and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with diverse voices through practitioner interviews. Through a focus on equity and ethics, the book helps readers acquire the mindset of a public interest communicator. This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, programs, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good." (Publisher description)
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"Two oversimplified narratives have long dominated news reports and academic studies of China's Internet: one lauding its potentials to boost commerce, the other bemoaning state control and measures against the forces of political transformations. This bifurcation obscures the complexity of the dyna
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mic forces operating on the Chinese Internet and the diversity of Internet-related phenomena. China and the Internet analyzes how Chinese activists, NGOs, and government offices have used the Internet to fight rural malnutrition, the digital divide, the COVID-19 pandemic, and other urgent problems affecting millions of people. It presents five theoretically-informed case studies of how new media have been used in interventions for development and social change, including how activists battled against COVID-19. In addition, this book applies a Communication for Development approach to examine the use and impact of China's Internet. Although it is widely used internationally in Internet studies, Communication for Development has not been rigorously applied in studies of China's Internet."
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"The terms ‘indices’ and ‘indicators’ may immediately cause eyelids to droop. How, then, might they serve to impassion publics and, ultimately, promote social change? This paper examines the extent to which indices and indicators can be considered communication tools for social movements and
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social change. The analysis is based on a 2018 evaluation of one index based in the United States – the Ranking Digital Rights Index, which assesses privacy and freedom of expression in the ICT space – and incorporates interviews with civil society stakeholders. Bringing theory from the fields of journalism and social movements together with the data from the evaluation, the findings suggest indices can serve as useful communication resources for social movements under certain circumstances. In particular, the analysis suggests three communication resources – legitimate information, newsworthy information, and flexible information – that human rights indices are most likely to provide." (Abstract)
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"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
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planificación en el campo de la comunicación para el desarrollo y el cambio social, algunos de los cuales se describen en el Módulo Conceptual, solo se incluyen en este módulo los elementos más comunes y genéricos que intervienen en el diseño de una estrategia. Para ello, los autores se han basado en modelos que utilizan una perspectiva socioecológica y se centran particularmente en el papel de la comunicación para facilitar el cambio a nivel individual, comunitario, institucional, social y político. Las características de la perspectiva socioecológica permiten un análisis profundo de situaciones complejas, así como la identificación e implementación de acciones estratégicas de comunicación a todo nivel y/o en el nivel donde más importa." (Visión general, página xiv)
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"We have in recent years seen growing calls for pedagogies for social change amongst communication and development scholars, identifying resistances, critiques, and emerging practices in the field. This review article addresses this ‘pedagogical turn’, suggesting that it is in these pedagogies w
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e can see the pathways to unlearn and relearn communication for social change. Offering a decolonial analytical lens, this article asks two questions: What characterizes these critical pedagogies? And how can the various pedagogies contribute to unlearning and relearning the field of communication and social change? This article is structured in five parts, first offering a review of key critiques articulated within the field of communication and social development in the past two decades, arguing that, in practice, what we are seeing is the organic development of a pluriverse of knowledges, values, and visions of society. Secondly, it proposes the decolonial term of ‘unlearning’ as a pedagogical pathway and epistemological ambition for the production and recognition of a pluriverse of knowledges, thereby challenging dominant perceptions of society and social change. Thirdly, it introduces a model of analysis which structures ways whereby we can think about monocultures and ecologies in relation to a range of dimensions of the pluriverse. Fourthly, it reviews key critical pedagogies, discussing how they address epistemic injustice both in broader societal contexts as well as in the university space. This article concludes by discussing how the process of unlearning through critical pedagogies has implications for the configuration and definition of the field of communication and social change, suggesting three areas for further research: ways of seeing (positionality), new subject positions (relationality), and new design processes (transition)." (Abstract)
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"Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchang
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ed via radio, remain fundamental to ensure that the linguistic and cultural diversity of the world progresses despite colonizing pressures. Contributors present cases that explore how indigenous communities use mediums such as the radio to help support their language, identity, and expand their own social change. Highlighting the centrality of music in the development of political discussions and language as a central part of collective identity, contributors analyze how these mediums function as both a vessel and a link for information and cultural cohesion of those engaging in social change." (Publisher description)
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"There are two fundamental concerns about global communication for social change (CSC) research and practice that guide the present study. The first is whether CSC researchers are collecting evidence regarding whether interventions work, the second is whether the sub-field is building theory about h
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ow CSC interventions work to promote community-led change. Based on a scoping review of peer-reviewed journal articles on international participatory development interventions, this analysis shows the field continues to lack a convincing explanation of the relationship between participation, communication, empowerment and social change. A model to elucidate this relationship is offered." (Abstract)
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"This book explores Gandhi's engagement with print news media. It examines how Gandhi, the man and his message, negotiated with the sociopolitical circumstances of his milieu and the methods of communication that he adopted towards this end. It analyses the role that he played in building up alterna
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tive modes of communication in South Africa and India. This volume elucidates his interactions with the colonial communication order and his contestations of the same through various methods that included setting up new journals and newspapers and taking on the role of writer, journalist, editor, and publisher. It unveils Gandhi's engagement with mass media and print journalism, particularly concerning issues of conflict and conflict resolution, as well as social transformation right from his days in London to the last days of his life." (Publisher description)
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"This volume focuses on indigenous knowledge in analyzing the traditions and communication processes within various communities of Northeast India. It deals with the historical and theoretical trajectory of communication for social change as a discipline, bringing together a series of interesting ca
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se studies from the sphere of meaningful learning where individuals and communities engage in a cooperative and dialogic environment to promote change at multiple levels. The case studies cover a range of media - radio, video, ‘forum theatre’ - and considers both practitioners and audiences." (Publisher description)
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"The Brazilian educator Paulo Freire (1921-1997) is one of the most important thinkers of the 21st century, figuring among the most quoted authors in the fields of education and social sciences all over the world. He is also a core reference to an infinite number of grassroots and activist initiativ
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es globally. This book celebrates his birth centennial with a collection of 19 contributions from both experienced and young media and communication scholars and activists working in 11 countries. They reflect and debate Freire’s principles and ideas, revisiting their origins and interrogating their relevance to current challenges and struggles. The result can be summarized as a claim for affect as the core feature of social change and a tool for yielding resistance." (Publisher description)
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"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG
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O organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society." (Publisher description)
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"This document is a different kind of guide. Meaning, it's less of a guide and more of an invitation. An invitational guide, if you will. For us, narrative research has become one door into a bigger, older, interrelated question about how we inspire one another to change. This document tries to conn
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ect some of the contemporary ideas about narrative practice to some of the wisdom and inspiration that can be found in related practices—from Afrofuturism to artistic activism to peacebuilding—all while offering questions to inspire thinking about your own practice, examples from our partners' initiatives, reflections from our experience, and resources for your own exploration. We lay out six elements (or, as we call them, spice blends) that describe and invite creativity, reflection, and exploration for activism and advocacy: problem spaces; creativity; visioning & imagination; hope, values, emotions; experiences & relationships; people. Each element emerged from the work of the teams we partnered with, and they build on and point towards the work that has inspired and informed our own thinking. They are intended to be explored, played with, changed, and built upon. They are meant to be a resource and a source of inspiration and reflection for practitioners and funders alike." (Page 7)
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"This chapter examines the role played by community radio in social change through the lens of participatory communication and locates it within the context of the globalization of media. At present, even though there are multiple media outlets, much of the grammar of creating content feeds into the
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production values of a globalized marketplace and to an oligopolistic control of media by big multinational companies, resulting in a democracy deficit. In this chapter we argue, through a conceptual and empirical survey of community radio in many countries, that to build a robust civil society that can effectively negotiate with those in power for inclusive development and sustainable social change, it is necessary to create decentralised and democratic discursive spaces that promote freedom of expression and equitable access to media. Community radio is one such institutional space that has been effectively used by historically marginalised groups to make their voices heard." (Abstract)
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"This article proposes to view Freire’s thinking beyond a pedagogical method and rather as a model or even paradigm of development and social change. To build this as an original argument we firstly outline Freire’s ontological call, presenting and discussing his underlying five principles, of w
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hich one in particular, dialogue, situates Freirean thinking within communication theory. Secondly, we trace Freire’s legacy by presenting and discussing how Freire inspired three significant Ibero-American thinkers and practitioners within performing arts (Augusto Boal), communication (Juan Diaz Bordenave) and epistemology of change (Boaventura de Sousa Santos). This analysis underscores Freire’s significant legacy along global intellectual pathways both within humanities and social sciences. Finally, we deepen our analysis of Freire’s vision of development and social change, unpacking how he navigates between a normative vision grounded in a utopian aspiration for change, and a very systematic and rigorous methodology, his liberating pedagogy." (Abstract)
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