"There are two fundamental concerns about global communication for social change (CSC) research and practice that guide the present study. The first is whether CSC researchers are collecting evidence regarding whether interventions work, the second is whether the sub-field is building theory about h...ow CSC interventions work to promote community-led change. Based on a scoping review of peer-reviewed journal articles on international participatory development interventions, this analysis shows the field continues to lack a convincing explanation of the relationship between participation, communication, empowerment and social change. A model to elucidate this relationship is offered." (Abstract)
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"Only one of Freire’s (1969/1983) books directly and more broadly addresses the scope of communication; it is 'Extension or Communication?' published in 1969, originally in Spanish, during Freire’s exile in Chile. This book became an important reference for the studies and practices of participa...tory communication worldwide and was decisive for the review of diffusion models, which took communication as a tool to guide the reproduction of models considered modern and developed, without paying attention to local experiences and knowledge. Approached more broadly, the transversality of communication in Freire’s pedagogical perspective can be discussed from at least three perspectives. The first combines language, education and communication. The second links education and communication with popular mobilization and, more openly, with processes of political engagement. The third stems from Freire’s own critical positioning in relation to the media. These three inflections will be discussed in more detail throughout the material compiled in this edition of MATRIZes." (Introduction, p.5)
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"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent...ered and sustainable and grounded in ethical, non-hierarchical actions. In this chapter, the key tenets and principles of the PD approach are detailed, demonstrating how communication and social change practitioners can use PD’s step-by-step method to identify and amplify problem-solving wisdom. Three applications of the PD approach are investigated: (a) combating malnutrition in Vietnam, (b) reducing school dropouts in Argentina and (c) decreasing neo-natal and maternal mortality in Pakistan. The conclusion reached is that PD is an inside out and upside down approach to communication and social change that values ordinary, uncommon and actionable wisdom that could make an extraordinary difference." (Abstract)
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"This book investigates the ways in which the mobile telephone has transformed societies around the world, bringing both opportunities and challenges. At a time when knowledge and truth are increasingly contested, the book asks how mobile technology has changed the ways in which people create, disse...minate, and access knowledge. Worldwide, mobile internet access has surpassed desktop access, and it is estimated that by 2022 there will be an excess of 6 billion mobile phone users in the world. This widespread proliferation raises all sorts of questions around who creates knowledge, how is that knowledge shared and proliferated, and what are the structural political, economic, and legal conditions in which knowledge is accessed. The practices and power dynamics around mobile technologies are location specific. They look different depending on whether one chooses to highlight the legal, social, political, or economic context. Bringing together scholars, journalists, activists and practitioners from around the world, this book embraces this complexity, providing a multifaceted picture that acknowledges the tensions and contradictions surrounding accessing knowledge through mobile technologies. With case studies from Hong Kong, South Korea, India, Syria, Egypt, Botswana, Brazil, and the US, this book provides an important account of the changing nature of our access to knowledge, and is key reading for students, researchers, activists and policy makers with an interest in technology and access to knowledge, communication, social transformation, and global development." (Publisher)
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"This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy... of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume's contributors include both early-career and established professionals and natives of seven countries in Latin America." (Publisher)
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"This chapter examines the role played by community radio in social change through the lens of participatory communication and locates it within the context of the globalization of media. At present, even though there are multiple media outlets, much of the grammar of creating content feeds into the... production values of a globalized marketplace and to an oligopolistic control of media by big multinational companies, resulting in a democracy deficit. In this chapter we argue, through a conceptual and empirical survey of community radio in many countries, that to build a robust civil society that can effectively negotiate with those in power for inclusive development and sustainable social change, it is necessary to create decentralised and democratic discursive spaces that promote freedom of expression and equitable access to media. Community radio is one such institutional space that has been effectively used by historically marginalised groups to make their voices heard." (Abstract)
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"Our purpose with this Special Issue is to present and contribute to a body of research that critically explores the relationship between media innovation and social change. In doing so, we also outline the contours of a research agenda to further develop this emerging field. Our motivation arises f...rom a review of research published in the nine previous editions of this journal, where we explored how research about media innovations engaged with the topic of social change. We find that research in the field of media innovations has tended to focus on business and economic imperatives for media innovation, following the paradigm of research on digitalisation introduced by von Hippel’s theories of ‘democratizing innovation’ (2005), Chesbrough’s ‘open innovation’ (2006), or Tapscott and Williams, ‘Wikinomics’ (2011). As a consequence, digitalisation and the introduction of new technologies is usually unquestioningly presented as a business imperative for media industry stakeholders." (Abstract)
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"The role of communication in planned social change is portrayed as a linear conduit for inducing pro-development behavior change in the "undeveloped" world. Later versions of social change communication started incorporating culture and participation into multicultural participatory development pro...grams. This essay suggests that development discourses, including their later incarnations incorporating culture and participation, serve as vehicles for capitalist market promotion. These new forms of planned social change communication, scripted in the narratives of local empowerment, community-based participation, and entrepreneurship, work to systematically erase subaltern communities. Building on the theoretical framework of the culture-Centered approach (CCA), I examine the ways in which dialogues with the margins of development discourse resist these dominant conceptual categories of development. The subaltern, standing in for the popular, resists neoliberal interventions through her active participation in popular politics." (Abstract)
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