Category Edutainment

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Grassroots comics as participatory communication in the Khwe community, South Africa

Andrew Dicks

In: Entertainment-education for health behaviour change: issues and perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), pp. 109-132

"The subject of this paper is communicating with indigenous communities via grassroots comics, in this case the Khwe San who live in Platfontein in the Northern Cape province of South Africa. The study is largely informed by contemporary shifts in development theory, particularly that of participato... more

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Entertainment-Education für Kinder: Potenziale medialer Gesundheitsförderung im Bereich Ernährung

Kathleen Arendt

Baden-Baden: Nomos (2013), 336 pp., 47 tables, bibliogr. p.293-316

ISBN 978-3-8487-0236-7

Other Editions: Universität Erfurt, Doctoral Thesis, 2012

"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F... more

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Edutainment: using stories and media for social action and behaviour change

Harriet Perlman et al.

Johannesburg: Soul City Institute (2013), 141 pp.

ISBN 978-1-77594-024-1

"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share... more

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Designs, devices and development: audience research as creative resource in the making of an Afghan radio drama

Andrew Skuse; Marie Gillespie

Participations, volume 8, issue 1 (2011), pp. 132-153

"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust...ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract) more

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El radiodrama en la comunicación de mensajes sociales: apuntes teórico-prácticos para la producción integral

Francisco Godinez Galay

Buenos Aires: Ediciones del Jinete Insomne; Centro de Producciones Radiofónicas (2010), 166 pp., bibliogr. p.155-166

ISBN 978-987-25418-4-2 CC BY-NC-SA

"El presente texto es una aproximación básica a distintas cuestiones de la producción de radio que son necesarias para comenzar. No aspira a ser un manual de uso, de esos que tienen pasos a seguir para lograr el éxito, sino todo lo contrario: aspira a ser un texto de guía basado en conocimiento... more

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TV soap operas in HIV education: reaching out with popular entertainment

Stuart Adams

Eschborn: German HIV Peer Review Group (PRG); Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), 38 pp., illustr., abbrev. p.3, bibliogr. p.37

Other Editions: French ed.: Les séries télévisées dans l’éducation sur le VIH: atteindre les populations grâce au divertissement populaire, 2011

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Entertainment-education and audience responses: the case of menta-menged radio serial drama in Ethiopia

Aderaw Genetu

Addis Ababa: Master Thesis Addis Ababa University (2008), vi, 89 pp., bibliogr. p.78-84

"This study attempts to explore entertainment-education (E-E) radio drama audience responses/reactions, their motivating factors in writing letters to the drama and the relationship between audience responses and over all program goals of the drama, Menta Menged (Crossroads), in Ethiopia. Because en... more

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Radio drama for development: ARDA and the Rainbow City experience

Ayegba Adgebe Martins

Journal of African cultural studies, volume 16, issue 1 (2003), pp. 95-105

"While radio drama cannot be considered to be a new practice in Nigeria, the systematic ‘hybridization’ of drama with other analytical tools of development is a more recent practice. The radio drama experience of the African Radio Drama Association (ARDA) encompasses theatre, dialogue and social... more

How to make edutainment work for you: a step by step guide to designing and managing an edutainment project for social development

Garth Japhet

Houghton: Soul City (1999), 233 pp.

ISBN 0-620-24078-4

"In this book Dr Garth Japhet, co-founder of the successful South African edutainment project, Soul City, explains the concept of edutainment and what it involves. The book contains case studies of edutainment projects around the world to illustrate the principles of good edutainment and offers a pr... more

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