"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social... change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities." (Publisher)
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"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key... tool in changing behaviour and perceptions of cultural and social norms. Laws and policies that make violent behaviour an offence send a message to society that it is not acceptable.Success is more likely if messages are tailored to audiences using social marketing principles and create a supportive environment that enables the intended audience to make changes – e.g. by mobilising communities in support of the campaign.To develop effective campaigns, it is also important to use research, such as interviews with key stakeholders and focus groups with members of the target audience, to determine existing attitudes and beliefs and ways of motivating people to change their behaviour.Campaign messages should also be pre-tested to ensure they are understood correctly and to minimize any unintended negative effects.The most successful interventions work with experienced organisations to develop and deliver sophisticated television/radio programming and communications combined with community mobilisation strategies aimed at changing gender-related norms and behaviours." (Overview, p.3)
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"There is a strong evidence base showing that SBCC programs can help improve malaria prevention and treatment behaviors. However, more work needs to be done to ensure that best practices are documented and used consistently. The review provides recommendations for strengthening peer-reviewed researc...h papers by including strategic communication processes in journal articles. Reporting program exposure is essential for establishing the role of SBCC interventions in malaria prevention and treatment behaviors." (Conclusions)
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"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o...n primary or secondary abstinence and number of sexual partners are less encouraging. The effects of mass media campaigns with regard to perceived HIV risk and attitudes are positive, but it is unclear which factors make the campaigns effective or not. For the Join-In-Circuit there are only a few pre-post studies showing positive effects on knowledge and condom use but no solid evidence. The same is true for the Intergenerational Dialogue and community dialogues where some studies show an effect on people to discuss relevant issues and be aware of risks. We found some positive effects of entertainment education with long-term exposure being an impotant factor. Culture-sensitivity is important for BCCs to work." (Key findings, p.1)
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"This toolkit is a resource for everyone working in emergency situations caused by natural disasters. It is designed to help programme managers from UNICEF, UN agencies, NGO partners and government personnel to prepare, plan, implement and monitor behaviour change communication initiatives supportin...g health, hygiene and child protection efforts in emergencies." (Introduction)
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