"Whatever level of experience you have, this classic text will provide you with the key skills you need to complete a visual methods research project, understand the rationale behind each step, and engage with the contexts and power relations that shape our interpretation of visual images. With a cl...ear step-by-step approach that is easy to dip in and out of, the book features: key examples in every methods chapter to demonstrate how the methods work in practice and with different visual materials; 'focus’ and ‘Discussion’ features that help you practice your skills at specific parts of the methods and understand some of the method’s complexities; guidance on researching using digital visual media, such as Instagram and TikTok, integrated throughout the book." (Publisher)
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"Annekathrin Kohout und Wolfgang Ullrich versammeln Beiträge, die sich verschiedenen Aspekten der zeitgenössischen visuellen Kultur widmen: Was zeichnet die Kommunikation über Memes aus, und warum sind sie so beliebt? Wie funktionieren GIFs, und wie haben sich das Dateiformat und seine Nutzung ü...ber die Zeit verändert? Was bedeutet der zunehmende Einfluss von Influencerinnen und Influencern für die Rezeption und Verbreitung von Mode? Und welche Konsequenzen hat es, dass die Allgegenwart von Bildern mit der zunehmenden Verbreitung von Software einhergeht, die in der Lage ist, automatisiert Gesichter zu erkennen? Die Beiträge nehmen unterschiedliche Facetten eines tiefgreifenden kulturellen Wandels in den Blick und zeigen seine Grundlagen, Potenziale und Ambivalenzen auf." (Buchrücken)
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"This book Visual Cultures of Africa tells stories of the past, present, and future and how intricately linked cultures and identities are. The book explores the complex histories and discusses how people have used images, objects, and artefacts to describe what is going on in society and give expre...ssions of their fears, hopes, and resolutions for centuries." (Preface)
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"The book covers the definitions and uses of six philosophies, analytical methods, cultural awareness, visual reporting, documentary, citizen journalists, advertising, public relations, typography, graphic design, data visualizations, cartoons, motion pictures, television, computers and the web, aug...mented and virtual reality, social media, the editing process, and the need for empathy. At the end of each are case studies for further analysis and interviews with thoughtful practitioners in each field of study, including Steven Heller and Nigel Holmes. This second edition has also been fully revised and updated throughout to reflect on the impact of new and emerging technologies." (Publisher)
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"The authors outline the topic of visuality in the 21st century in a trans- and interdisciplinary theoretical frame from philosophy through communication theory, rhetoric and linguistics to pedagogy. As some scholars of visual communication state, there is a significant link between the downgrading ...of visual sense making and a dominantly linguistic view of cognition. According to the concept of linguistic turn, everything has its meaning because we attribute meaning to it through language. Our entire world is set in language, and language is the model of human activities. This volume questions the approach in the imagery debate." (Back cover)
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