"Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diver...se perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science." (Publisher)
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"The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans ...first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa." (Publisher)
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"This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy... of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume's contributors include both early-career and established professionals and natives of seven countries in Latin America." (Publisher)
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"This book develops a nuanced decolonial critique that calls for the decolonization of media and communication studies in Africa and the Global South. Last Moyo argues that the academic project in African Media Studies and other non-Western regions continues to be shaped by Western modernity's histo...ries of imperialism, colonialism, and the ideologies of Eurocentrism and neoliberalism. While Africa and the Global South dismantled the physical empire of colonialism after independence, the metaphysical empire of epistemic and academic colonialism is still intact and entrenched in the postcolonial university's academic programmes like media and communication studies. To address these problems, Moyo argues for the development of a Southern theory that is not only premised on the decolonization imperative, but also informed by the cultures, geographies, and histories of the Global South. The author recasts media studies within a radical cultural and epistemic turn that locates future projects of theory building within a decolonial multiculturalism that is informed by trans-cultural and trans-epistemic dialogue between Southern and Northern epistemologies." (Publisher)
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"This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that ...encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions." (Publisher)
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"Drawing on previous work on the role of the media in the democratization processes of the Lusophone African countries (Angola, Cape Verde, Guinea-Bissau, Mozambique, and São Tomé and Príncipe), this chapter addresses the challenges and paradoxes of conducting comparative research focused on cont...exts where there are constraints to democratic development (although at different levels and gradation), and on which reliable information on key indicators is often missing. These are societies with different cultural expectations of democracy and political leadership, which do not fit neatly into most Western world conceptualizations. The research looked into the news media functions in democratization contexts and the role that different types of media, including new media technologies, have in creating and supporting the necessary conditions of democracy and in shaping the type of democracy that is actually being built. Finally, by examining the relation between media and politics and the dynamics of media, political, and social change, the research outlines the most important media uses and effects in these democratization contexts." (Introduction)
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"La obra que sigue a continuación invita a un ejercicio de relectura de los procesos de modernidad-colonialidad desde la perspectiva teórica basada en el giro decolonial. El objetivo es presentar una discusión teórica que permita comprender y dar respuesta a las relaciones culturales en conflict...o en los contextos contemporáneos, donde la globalización y las tecnologías digitales pueden, o bien opacar, invisibilizar las diversidades culturales, o bien aflorarlas, reconocerlas y compartirlas. El recorrido por autores, obras y aportaciones de esta corriente de pensamiento con los que este texto debate, realizado, además con una gran solvencia documental y bibliográfica, proporciona al lector pautas para descubrir, en palabras del autor, “otras formas de saber” conducentes a reflexionar sobre una nueva manera de abordar el conocimiento, al ofrecer al lector la oportunidad de entrar en este campo de investigación y dialogar con esa nueva epistemología derivada de esas otras formas de saber. El libro nos lleva por el camino denominado la inflexión decolonial, para poner de manifiesto las claves del sistema mundo moderno-colonial, desde los presupuestos contenidos en la propuesta de modernidad/colonialidad para identificar los elementos de la dominación del otro." (Prólogo, p.11)
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"This chapter presents an overview of non-Western communication theories for cross-cultural and intercultural research. The chapter specifically focuses on selected Afrocentric and Asiacentric theories of communication because they represent communication theories whose ideas and insights spring fro...m indigenous cumulative wisdom of non-Western cultural traditions. The chapter first explicates the significance and scope of non-Western communication theories and then reviews a total of seventeen theories within Afrocentric and Asiacentric communication scholarship. The indigenous theories under review are classified into three philosophical categories: 1. six theories predicated on Asian ontological worldviews; 2. four theories derived from African and Asian epistemological foundations; and 3. seven theories guided by African and Asian axiological parameters. The present chapter concludes by discussing future challenges of non-Western communication theorizing." (Abstract)
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"The book brings together experts from Media and Communication Studies with Postcolonial Studies scholars to illustrate how the two fields may challenge and enrich each other. Its essays introduce readers to selected topics including »Media Convergence«, »Transcultural Subjectivity«, »Hegemony..., »Piracy« and »Media History and Colonialism«. Drawing on examples from film, literature, music, TV and the internet, the contributors investigate the transnational dimensions in today's media, engage with local and global media politics and discuss media outlets as economic agents, thus illustrating mechanisms of power in postcolonial and neo-colonial mediascapes." (Publisher)
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"The role of communication in planned social change is portrayed as a linear conduit for inducing pro-development behavior change in the "undeveloped" world. Later versions of social change communication started incorporating culture and participation into multicultural participatory development pro...grams. This essay suggests that development discourses, including their later incarnations incorporating culture and participation, serve as vehicles for capitalist market promotion. These new forms of planned social change communication, scripted in the narratives of local empowerment, community-based participation, and entrepreneurship, work to systematically erase subaltern communities. Building on the theoretical framework of the culture-Centered approach (CCA), I examine the ways in which dialogues with the margins of development discourse resist these dominant conceptual categories of development. The subaltern, standing in for the popular, resists neoliberal interventions through her active participation in popular politics." (Abstract)
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"In this article, I address some central issues in journalism ethics from a fresh perspective, namely, one that is theoretical and informed by values salient in sub-Saharan Africa. Drawing on a foundational moral theory with an African pedigree, which is intended to rival Western theories such as Ka...ntianism and utilitarianism, I provide a unified account of an array of duties of various agents with respect to the news/opinion media. I maintain that the ability of the African moral theory to plausibly account for issues such as proper content, investigative ethics, and freedom of speech means that it should be taken seriously by media ethicists and merits being paired up against competing approaches in future work." (Abstract)
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"Much African journalism scholarship has had a critical stand towards ‘Western’ journalism models. The criticism has resulted in the submission of alternative African journalism models such as ujamaa journalism, ubuntu journalism and oral discourse journalism. The present article reviews a numbe...r of significant contributions to normative African journalism models over the past 50 years and argues that they constitute three major streams: journalism for social change, communal journalism and journalism based on oral discourse. The vital differences between these three journalism models are explicated along the dimensions of interventionism and cultural essentialism. The article goes on to enquire why the three journalism models of Africa, different as they are, appear to be in collective conflict with Western journalism paradigms. It is suggested that the dimensions of socio-historicity and professionalism best explain the conflict." (Abstract)
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"While the scholarship on communication theory has evolved over many years in Africa it is still work in progress. This discourse has been anchored in society's cultural milieu. The import of this is that the debate has evolved without incorporating the realities of Africa. Consequently, theories of... communication and of the mass media are an ill fit on the continent. As communication scholarship in Africa matures, it requires examining how the realities of the continent can contribute to the development of a theory that best matches this environment. Some of these realities include the evolution of African governance, its culture, and the progression of communication as a discipline. While this article does not make the leap to propose what such a theory would look like, it seeks to raise some of these realities as a starting point for further discussion." (Abstract)
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"In the past few years China has rapidly become an important player in the media sector in many African countries in at least three ways. First, its economic success and the impressive growth of media outlets and users within China have quietly promoted an example of how the media can be deployed wi...thin the larger political and economic strategies of developing states, moving beyond the democratization paradigm promoted in the West. It has shown that heavy investments in media and information and communication technologies can go hand-in-hand with a tight control over them, posing a lesser challenge to local governments and to political stability. Second, the Chinese government, and its associated companies, have enhanced their direct involvement in the telecommunication and media markets in Africa. Chinese companies have started winning large bids on the continent, as exemplified by the 1.7 billion dollars project won by the Chinese telecom giant ZTE to overhaul Ethiopia's telecommunication system. At the same time, the Chinese government has provided significant support to state broadcasters in selected countries, such as Kenya and Zambia. Third, China's public diplomacy strategy has been stepped up through expanding the reach and content of its international broadcasters including China Central Television-CCTV and China Radio International-CRI. There has also been a heavy investment in the growth of the government news agency, Xinhua. Cultural diplomacy has been growing through the continued establishment of Confucius institutes. And programmes that offer scholarships for foreign students and journalists to study in China have been expanded." (Executive summary)
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"Many of the essays in this volume seek to interpret traditional Asian approaches to communication in the light of modern Western concepts. At one level, this might appear to compromise the integrity of the Asian approaches. However, it needs to be stressed that this is a calculated strategy on the ...part of the authors. The objective of the rediscovery of this terrain of Asian approaches to communication is to revitalize and expand the field of communication by drawing on these rich resources. In order to do this, one must first gain legitimacy for these approaches in the eyes of Western and Western-trained Asian communication scholars. It is for this reason that many of the authors in this volume have thought it fit to explicate Asian approaches in relation to Western concepts. This book, which addresses itself to the task of rediscovering a terrain for communication theory, consists of 13 essays. The opening essay argues for the compelling need to study Asian approaches to communication. It does this by pointing out how Asian approaches to the study of communication can supplement, enrich, and challenge Western approaches. It points out that the Asian approaches should no longer be ignored as they can prove to be extremely productive in widening the discourse of communication metatheory." (Introduction, p.xii)
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"This volume is the first fully comprehensive account of film production in the Third World. Although they are usually ignored or marginalized in histories of world cinema," Third World countries now produce well over half of the world's films. Roy Armes sets out initially to place this huge output ...in a wider context, examining the forces of tradition and colonialism that have shaped the Third World--defined as those countries that have emerged from Western control but have not fully developed their economic potential or rejected the capitalist system in favor of some socialist alternative. He then considers the paradoxes of social structure and cultural life in the post-independence world, where even such basic concepts as "nation," "national culture," and "language" are problematic. The first experience of cinema for such countries has invariably been that of imported Western films, which created the audience and, in most cases, still dominate the market today. Thus, Third World film makers have had to ssert their identity against formidable outside pressures. The later sections of the book look at their output from a number of angles: in terms of the stages of overall growth and corresponding stages of cinematic development; from the point of view of regional evolution in Asia, Africa, and Latin America; and through a detailed examination of the work of some of the Third World's most striking film innovators. In addition to charting the broad outlines of filmic developments too little known in Europe and the United States, the book calls into question many of the assumptions that shape conventional film history. It stresse the role of distribution in defining and limiting production, queries simplistic notions of independent "national cinemas," and points to the need to take social and economic factors into account when considering authorship in cinema. Above all, the book celebrates the achievements of a mass of largely unknown film makers who, in difficult circumstances, have distinctively expanded our definitions of the art of cinema." (Publisher)
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