De-Westernizing visual communication and cultures: perspectives from the Global South
Baden-Baden:
Nomos
(2020), 225 pp.
ISBN 978-3-8487-6577-5 (print); 978-3-7489-0693-3 (online)
"This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions." (Publisher)
Contents
On the Need for de-Westernization of Visual Communication and Culture in the Global South / Thomas Herdin, Maria Faust and Guo-Ming Chen, 7
Towards the Pluralization of a Singular Visual Culture / Sarah Corona-Berkin, 35
De-Westernization an Impossible Epistemic Shift? Visual Research Avenues for a Genuine Paradigm Shift in Communication Studies / Birgit Breninger and Thomas Kaltenbacher, 47
Rethinking Visual Culture in Brazil through the Problematization of Images in English Textbooks / Maria Amalia Faganha and Ana Karina Nascimento, 65
Visual Culture on the Semi-Periphery: Reading the Global/Local in Google Image Results / Jan Bajec, Ivana Beveridge, Simeona Petkova and Radmila Radojevic, 77
Negotiating Semiotics of Mise en Scene is the Real Challenge of Indian Cinema: A De-Westernizing Approach to Visual Culture / C.S.H.N.Murthy, 99
Portrayal of Women in Hand-Painted Visual Discourses on the Streets of India / Uttaran Dutta, 125
Examination of Agentic and Communal Identities of Poland and China through Visual Analysis ofthe Countries' National Emblems / Renata Wojtczak, 143
Talking Politics via Images: Exploring Chinese Internet Meme War on Facebook / Fan Liang, 163
The Art of Resistance: Shishi Pictorial and The Chinese Boycott Movement / Xin Lu, 183
Visualizing an Alternative Space beyond Borders: Research Participants in Cambodia x Researcher in Japan / Hiroko Hara, 203
Towards the Pluralization of a Singular Visual Culture / Sarah Corona-Berkin, 35
De-Westernization an Impossible Epistemic Shift? Visual Research Avenues for a Genuine Paradigm Shift in Communication Studies / Birgit Breninger and Thomas Kaltenbacher, 47
Rethinking Visual Culture in Brazil through the Problematization of Images in English Textbooks / Maria Amalia Faganha and Ana Karina Nascimento, 65
Visual Culture on the Semi-Periphery: Reading the Global/Local in Google Image Results / Jan Bajec, Ivana Beveridge, Simeona Petkova and Radmila Radojevic, 77
Negotiating Semiotics of Mise en Scene is the Real Challenge of Indian Cinema: A De-Westernizing Approach to Visual Culture / C.S.H.N.Murthy, 99
Portrayal of Women in Hand-Painted Visual Discourses on the Streets of India / Uttaran Dutta, 125
Examination of Agentic and Communal Identities of Poland and China through Visual Analysis ofthe Countries' National Emblems / Renata Wojtczak, 143
Talking Politics via Images: Exploring Chinese Internet Meme War on Facebook / Fan Liang, 163
The Art of Resistance: Shishi Pictorial and The Chinese Boycott Movement / Xin Lu, 183
Visualizing an Alternative Space beyond Borders: Research Participants in Cambodia x Researcher in Japan / Hiroko Hara, 203
