"Im Oktober 1923 ging das erste offizielle deutsche Rundfunkprogramm auf Sendung. Auch 100 Jahre später ist das Radio nicht aus der Medienwelt wegzudenken, ob als Informationsquelle, Kulturproduzent oder musikalischer Tagesbegleiter. Stets im Zeichen politischer, gesellschaftlicher und technischer ...Entwicklungen stehend, hat es immer wieder seine Wandlungsfähigkeit und Relevanz unter Beweis stellen können. Dieses Buch wirft Schlaglichter auf die verschiedenen Facetten der deutschen Radiogeschichte und wagt zugleich einen Ausblick in die Zukunft des ebenso langlebigen wie vielseitigen Mediums." (Burchrückseite)
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"Media of the Masses investigates the social life of an everyday technology - the cassette tape - to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary indiv...iduals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households. Drawing on a wide array of audio, visual, and textual sources that exist outside the Egyptian National Archives, Andrew Simon provides a new entry point into understanding everyday life and culture. Cassettes and cassette players, he demonstrates, did not simply join other twentieth century mass media, like records and radio; they were the media of the masses. Comprised of little more than magnetic reels in plastic cases, cassettes empowered cultural consumers to become cultural producers long before the advent of the Internet." (Publisher)
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"Radio kann mit Gestaltungselementen wie Stimme, Geräuschen und Musik Marken schaffen und profilieren. In einem Experiment wurden drei Radiospots für einen fiktiven Schokoriegel mit gleichem Text, aber unterschiedlicher Emotionalität produziert. Die drei Spots („Der Verführer“, „Der Animat...eur“, „Der Friedensbringer“) weckten verschiedene Assoziationen. Diese Assoziationen übertrugen sich auf die Marke und wandten sich an die Menschen als Erwachsener, Teenie oder Kind. Die Zielgruppen wurden dadurch emotional angesprochen." (Kurz und knapp, S.288)
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"Indian Sound Cultures, Indian Sound Citizenship addresses the multifaceted roles sound plays in Indian cultures and media, and enacts a sonic turn in South Asian Studies by understanding sound in its own social and cultural contexts. "Scapes, Sites, and Circulations" considers the spatial and circu...latory ways in which sound "happens" in and around Indian sound cultures, including diasporic cultures. "Voice" emphasizes voices that embody a variety of struggles and ambiguities, particularly around gender and performance. Finally, "Cinema Sound" make specific arguments about film sound in the Indian context, from the earliest days of talkie technology to contemporary Hindi films and experimental art installations." (Publisher)
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"'Radio Journalism' combines an awareness of theory and practice in order to explore what makes radio reporting distinctive, and demonstrates its continuing importance in the news landscape." (Publisher)
"[This book] gives you ideas for building an emergency radio network (ERN) for your community. An ERN uses small Family Radio Service (FRS) radios or combined FRS/General Mobile Radio Service (GMRS) radios for members of the community. The community relay station can be (1) a basic or "fancy" ham st...ation, (2) a GMRS station, (3) a basic amplitude modulation (AM) or "fancy" single sideband (SSB) Citizens Band (CB) station, or (4) a ham station using near vertical incidence skywave (NVIS). 'Community Eergency Radio Networks' makes planning your community ERN easy. It has easy-to-use tables (known as coverage planning tables) for your suburban or rural community depending on wether you're located on a smooth plain, in a hilly area, or in a mountainous area. The book alos has guidleines to help you set up an effective ERN in a city." (Back cover)
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"This book offers readers a one-stop guide to debating on the radio, the benefits of using the format and the procedures necessary to conduct successful debates." (Publisher)
"Radio has played a pivotal role in situations of conflict, crisis, change and development on the African continent. Local radio stations are as important as international broadcasters being both the barometers and agents of change. This text examines African radio broadcast cultures." (Publisher)