"Research has well documented the evidence of the growth of prosperity gospel churches across the globe, but there is a dearth of studies that investigate the interface between culture and exploitative rhetoric among African prosperity gospel ministers. Examining the concept of making sacrificial of...ferings in the traditional African context, I theorize that culture has significant influence on the exploitative power of prosperity gospel ministers by the following considerations: the African tradition of consulting oracles for solution to spiritual and physical problems, the cultural practice of making sacrificial offerings to the gods in exchange for favor, and the poor socio-economic condition of many prosperity gospel adherents in Africa. This study highlights the use of the rhetoric of spiritual engagement and liberation for audience manipulation, examines the idea of the pure gift, proposes some ethical questions that should govern the prosperity movement, and underscores the need for scholarly engagement." (Abstract) more

"This article investigates how the churches in Paraguay have used multiple mass media as evangelization instruments and which churches dominate the mass media in 2010–2012, following the growth explosions of Pentecostalism in the 1980s–1990s and especially after 2002. Church uses of the printed ...media (books, magazines and newspapers), radio, television, and internet in Paraguay are all analyzed. Pentecostal and Protestant church leaders used radio, television, and internet to successfully brand their church, and to a limited extent attract and socialize new followers. Hardly any believers intensively follow religion in the mass media to replace going to church. The article concludes that rather than a Pentecostalization, a Mennonitization of the mass media is occurring in Paraguay, driven by the Mennonite groups’ economic power and their ethnic-religious solidarity." (Abstract) more