Filter
19
Featured
Free Access
10
Key Guidance
1
Top Insights
2
Topics
Audience Research
11
Audiences & Users
5
Audience Research in Media Assistance
3
Audience Research Methods
3
Audience Research: Professional Development & Joint Industry Committees (JIC)
3
Media Use: Foreign / International Media
3
Audience Segmentation, User Typologies, Personas
2
Digital & Social Media Use, Internet Use
2
Radio Consumption, Radio Use, Radio Audiences
2
Media Viability & Financial Sustainability
2
Transnational Broadcasting, International Broadcasting
2
Media Reception
2
Short Wave Radio (SW)
2
Audience Feedback, Interaction & Participation
1
Audience Research: Concepts & Experiences
1
Audience Research: Online Surveys
1
Film Audiences, Film Consumption
1
Media Use, Media Consumption
1
Media Use: Indigenous Populations
1
Print Media Use, Press Readers
1
Television Consumption, Televison Use, Television Audiences
1
Websites
1
Media Markets
1
Media Ownership
1
Media Ownership Regulation & Transparency
1
Educational Broadcasting
1
Soap Operas & Telenovelas
1
History of Radio
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Image Abroad
1
International Radio Broadcasting, Foreign Radio Broadcasting
1
Journalism Education & Training
1
Media Assistance
1
Media Assistance: Project Planning & Implementation
1
Financing Media, Financial Media Management
1
Personnel Recruitment, Staff Recruitment
1
Newspaper Management
1
Radio Management
1
BBC
1
Media Effects
1
Research in Media & Communication
1
Questionnaires, Questionnaire Design
1
Sampling (Survey Methodologies, Statistics)
1
Ethnic Groups, Ethnic Minorities
1
Mobile Phones, Smartphones
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Questions to Help Buyers of Online Samples
Amsterdam: ESOMAR (2021), 22 pp.
"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent
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Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
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Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Top Insights
Accra: Media Foundation for West Africa (MFWA); Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
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Estudiar las audiencias: Tradiciones y perspectivas
Chía, Colombia: Universidad de La Sabana; Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
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"Currency research organisations, i.e. organisations conducting research into media use, whose results constitute a nationally valid standard (“currency”) for the advertising business, are of prime importance for developed media systems. In 2017, the global advertising market will reach a volume
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Audience Research in Media Development: Overview, Case Studies, and Lessons Learned
Top Insights
Bonn: Deutsche Welle DW Akademie (2017), 49 pp.
"This publication takes a look at current developments in the .eld of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future pr
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Rezipientenforschung
Konstanz: UVK (2016), 215 pp.
Bring Back the Audience: A Discussion of the Lack of Audience Research in the Field of Media Development
Global Media Journal - German Edition, volume 6, issue 2 (2016), 7 pp.
"This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has be
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Measuring the Audience: Why it Matters to Independent News Media and How it Can Contribute to Media Development
Washington, DC: Center for International Media Assistance (CIMA) (2014), 21 pp.
"Independent news media, which often operate on the fringes of media markets, risk being left out completely if they are not participating whole-heartedly, and with solid knowledge and support, in these emerging arenas. They must embrace audience research as the foundation of both their business dev
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Audience Research at the BBC World Service 1932-2010
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 75-103
"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome
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Media Research in the Arab World and the Audience Challenge: Lessons from the Field
Journal of Arab & Muslim Media Research, volume 3, issue 1-2 (2010), pp. 77-88
"This study focuses on the trepidations, concerns and pitfalls audience researchers face when carrying out fieldwork studies in the Arab world. Based on extrapolations and detailed observations from field research projects, combining surveys, focus groups and interviews, this article has outlined fi
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Walking the Talk: Reflections on Indigenous Media Audience Research Methods
Participations: Journal of Audience & Reception Studies, volume 6, issue 1 (2009), pp. 118-136
"Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of productio
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The WFA/EACA Guide to Organising Audience Research
Brussels: World Federation of Advertisers (WFA); European Association of Communications Agencies (EACA) (2008), 16 pp.
"This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement to provide an efficient and effective currency for trading television airtime. The principal requirements of a television audience currency are that it should be trust
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Revenue Generation for Robust African Media: Practical Ideas, Experiences and Innovations of Frontline Managers
Key Guidance
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
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An Essential Link with Audiences Worldwide: Research for International Broadcasting
Berlin: Vistas; Deutsche Welle (2002), 234 pp.
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
Rethinking the Media Audience: The New Agenda
London et al.: Sage (1999), 212 pp.
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
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Audience Analysis
Thousand Oaks et al.: Sage (1997), x, 166 pp.
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A
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