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Communication theory: the Asian perspective

Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1988), xiv, 214 pp.
ISBN 9971-905-29-9
"Many of the essays in this volume seek to interpret traditional Asian approaches to communication in the light of modern Western concepts. At one level, this might appear to compromise the integrity of the Asian approaches. However, it needs to be stressed that this is a calculated strategy on the part of the authors. The objective of the rediscovery of this terrain of Asian approaches to communication is to revitalize and expand the field of communication by drawing on these rich resources. In order to do this, one must first gain legitimacy for these approaches in the eyes of Western and Western-trained Asian communication scholars. It is for this reason that many of the authors in this volume have thought it fit to explicate Asian approaches in relation to Western concepts. This book, which addresses itself to the task of rediscovering a terrain for communication theory, consists of 13 essays. The opening essay argues for the compelling need to study Asian approaches to communication. It does this by pointing out how Asian approaches to the study of communication can supplement, enrich, and challenge Western approaches. It points out that the Asian approaches should no longer be ignored as they can prove to be extremely productive in widening the discourse of communication metatheory." (Introduction, p.xii) "The bulk of the papers collected in this book were originally presented at one of two conferences dealing with communication theories from the East. One was organized by the Asian Mass Communication Research and Information Centre in Singapore; the other, by the East-West Center in Honolulu, Hawaii." (Acknowledgement, p.v)
Contents
1 The need for Asian Approaches to Communication / Wimal Dissanayake, 1
2 Deep Structure and Communication / Lawrence Davis, 20
3 Foundations of Indian Verbal Communication and Phenomenology / Wimal Dissanayake, 39
4 Some Tentative Thoughts on Communication Theory and Advaita Vedanta / Neville Jayaweera, 56
5 Communication Theory: An Indian Perspective / Usha Vyasulu Reddi, 69
6 The I Ching as a Symbolic System of Integrated Communication / Chung Ying Chen, 79
7 Taoism and the Chinese View of Literary Communication / Kwok-Kan Tam, 105
8 Mass Communication Theory: A Chinese Perspective / Leonard L. Chu, 126
9 The Individual in Japanese Discourse. The Artist as Speaker / Linda C. Ehrlich & Naomi Tonooka, 139
10 Japanese and American Models of Communication and Implications for Managerial and Organizational Behaviour / Muneo Jay Yoshikawa, 150
11 Communication: An Islamic Approach / Imtiaz Hasnain, 183
12 Communication Theory and Islamic Perspectives / Majid Tehranian, 190
13 In Serarch of an Asian Perspective of Communication Theory / Godwin Chu, 204