"There is a growing gap between the coverage of religion and the needs of the faithful–global desire for better coverage, understanding and representation of faith in media. 53%of respondents [of the online survey among 9,489 adults in 18 countries across six continents] say the media actively ign...ores religion as an aspect of society and culture today. 59% of respondents believe it’s important that the news media covers a diverse set of faith and religious perspectives or content. 63% of people globally said that high quality content on faith and religion is needed in their respective countries. People want faith and religious stereotypes to be addressed: 61% say media perpetuates these stereotypes rather than protects against them. 78% believe such stereotypes should get the same or more attention as race and gender stereotypes. 8 in 10 believe faith and religious groups must provide more relevant spokespeople. Over 85% want more diversity and lived experiences from these representatives (among those who feel faith and media groups must do more). Journalists feel that coverage of faith & religion is poor, inconsistent, and becoming more marginalized. They express fear around ’getting right’ religious coverage, particularly in largely secular newsrooms. Religious stories are not seen as a good fit for ‘hard’ news, easier to do ‘soft’ coverage and focus ‘hard’ news on times of controversy or scandal." (Findings at-a-glance, p.5) more