Communication for development: a practical handbook
London; New York:
Bloomsbury Academic
(2022), 462 pp., illustr., tables, glossary p.423-436, index
ISBN 978-0-7556-3793-5 (online); 978-1-78453-820-0 (pbk); 978-1-78453-819-4 (print)
"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities." (Publisher)
Contents
I. ISSUES FOR ALL COMMUNICATION FOR DEVELOPMENT PROJECTS
1 An overview of communication for development, 5
2 This book's approach to communication for development, 19
3 The principles and ethics of communication for development, 27
4 Recruiting production teams for communication for development projects, 43
5 Consultation, 61
6 Factual programmes, drama and reality, 67
7 Producing factual programmes in communication for development, 73
8 The project production handbook, 85
9 Project choices, 91
II. HUMANITARIAN COMMUNICATION
10 The rationale of humanitarian communication, 103
11 An overview of humanitarian communication, 113
12 Communication in the context of the relief effort, 121
13 The information and communication needs assessment, 127
14 Recruiting and training a local team for emergency communication, 137
15 Using the media for two-way communication, 145
16 Channels for humanitarian communication, 153
17 Communication for adults directly affected by crisis, 157
18 Communication for children directly affected by crisis, 173
19 Communication for indirectly affected populations, 185
III. DISTANCE LEARNING BROADCASTING
20 An overview of distance learning broadcasting, 197
21 Producing distance learning programmes for adults, 211
22 Producing distance learning programmes for children, 223
IV. EMPOWERMENT AND ENGAGEMENT
23 An overview of communication for empowerment and engagement, 231
24 Empowerment: A voice for the poor and powerless, 243
25 Engaging an audience in human rights and political processes, 253
V. COMMUNICATION FOR BEHAVIOUR AND SOCIAL CHANGE
26 An overview of communication for change, 265
27 Serial drama for change: The why and how, 273
28 Developing and writing a serial drama for change, 291
29 Production and post-production for a serial drama, 303
30 Factual programmes for change: The why and how, 321
VI. TRAINING PLANS AND MATERIALS
Journalism, 331
Drama, 387
Glossary, 423
1 An overview of communication for development, 5
2 This book's approach to communication for development, 19
3 The principles and ethics of communication for development, 27
4 Recruiting production teams for communication for development projects, 43
5 Consultation, 61
6 Factual programmes, drama and reality, 67
7 Producing factual programmes in communication for development, 73
8 The project production handbook, 85
9 Project choices, 91
II. HUMANITARIAN COMMUNICATION
10 The rationale of humanitarian communication, 103
11 An overview of humanitarian communication, 113
12 Communication in the context of the relief effort, 121
13 The information and communication needs assessment, 127
14 Recruiting and training a local team for emergency communication, 137
15 Using the media for two-way communication, 145
16 Channels for humanitarian communication, 153
17 Communication for adults directly affected by crisis, 157
18 Communication for children directly affected by crisis, 173
19 Communication for indirectly affected populations, 185
III. DISTANCE LEARNING BROADCASTING
20 An overview of distance learning broadcasting, 197
21 Producing distance learning programmes for adults, 211
22 Producing distance learning programmes for children, 223
IV. EMPOWERMENT AND ENGAGEMENT
23 An overview of communication for empowerment and engagement, 231
24 Empowerment: A voice for the poor and powerless, 243
25 Engaging an audience in human rights and political processes, 253
V. COMMUNICATION FOR BEHAVIOUR AND SOCIAL CHANGE
26 An overview of communication for change, 265
27 Serial drama for change: The why and how, 273
28 Developing and writing a serial drama for change, 291
29 Production and post-production for a serial drama, 303
30 Factual programmes for change: The why and how, 321
VI. TRAINING PLANS AND MATERIALS
Journalism, 331
Drama, 387
Glossary, 423
