Filter
83
Featured
Free Access
44
Inspiring Practice
1
Key Guidance
7
Top Insights
1
Topics
Audience Research Methods
48
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
17
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
11
Survey Methods
9
Radio Consumption, Radio Use, Radio Audiences
7
Focus Groups & Group Discussions (Qualitative Research Method)
7
Sampling (Survey Methodologies, Statistics)
7
Audience Research: Concepts & Experiences
6
Audiences & Users
4
Audience Research
4
Television Consumption, Televison Use, Television Audiences
4
Data Analysis & Interpretation
4
Audience Research: Online Surveys
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Advertising Audiences & Target Groups
2
Audience Composition
2
Audience Segmentation, User Typologies, Personas
2
Film Audiences, Film Consumption
2
Media Use: Foreign / International Media
2
Media Use: Migrants & Diasporas
2
Mobile Phone Use
2
Print Media Use, Press Readers
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Media Reception
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Feedback, Interaction & Participation
1
Audience Research in Media Assistance
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Media Use, Media Consumption
1
Television Use: Children
1
Media Use: Minorities & Disadvantaged Groups
1
Radio Use: Women
1
News Consumption & Information Sources of Media Users
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
AECAWA
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Fans, Fandom, Fan Cultures
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Ethics & Data Protection in Research
1
Mental Health Reporting & Media Representation
1
Image Abroad
1
Transnational Broadcasting, International Broadcasting
1
Transnational Television, International Television
1
Local Radios, Local Radio Programmes
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Radio Free Europe
1
Governance & Accountability as Focus of Radio Programmes
1
Public Spheres
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Islamic Cultures: Role of Media
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Short Wave Radio (SW)
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Audience Research for Campus Radio Stations
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS);Panos West Africa (2010), 81 pp.
Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
Konstanz: UVK (2010), 412 pp.
Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa
Inspiring Practice
Grahamstown: Sol Plaatje Institute for Media Leadership (2009), x, 127 pp.
"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an in
...
L'audience
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
...
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Manual for Measuring ICT Access and Use by Households and Individuals
Geneva: ITU (2009), 114 pp.
Questionnaire Surveys in Media Research
In: Media Studies: Media Content and Media Audiences, Vol. 3
Pieter J. Fourie (ed.)
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
MÃdia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mÃdia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
The Guide to Researching Audiences: Concise Edition
Key Guidance
Guildford, Surrey: JISC;Strategic Content Alliance;Curtis+Cartwright Consulting (2009), 26 pp.
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
Measuring Media Audiences
In: Media Studies: Media Content and Media Audiences, Vol. 3
Pieter J. Fourie (ed.)
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
CampusMedienForschung: Ein Praxishandbuch von Studierenden für Studierende
Bochum: Paragon Verlag (2008), iii, 125 pp.
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind
...
The Guide to Researching Audiences
Key Guidance
Guildford, Surrey: Curtis+Cartwright Consulting;Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
...
Handbook on Radio and Television Audience Research
Key Guidance
London; New York; Paris: BBC World Service Training Trust;UNICEF;UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
MetodologÃa de la investigación en comunicación: Una aproximación desde el estudio del consumo cultural de la radio entre mujeres migrantes de la ciudad de El Alto
La Paz: Gugly XtraPubli;Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC) (2007), 277 pp.
A Quick Guide to Audience Research
Key Guidance
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Perfect Match? Qualitative Audience Research and the Community Media Sector
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 1 (2005), pp. 13-24
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
...
Audience Research Made Easy
Arts Victoria and the Australia Council (2005), v, 72 pp.
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w
...
Mediennutzung: Mediaforschung, Medienfunktion, Nutzungsmuster
Konstanz: UVK, 2nd revised ed. (2004), 278 pp.
