Audience Research for Campus Radio Stations
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS);Panos West Africa (2010), 81 pp.
Contains bibliogr. p. 80
ISBN 978-37210-7-0
1 Overview of Communication Research, 7
2 Importance of and Justification for Audience Research, 14
3 Steps in Conducting Audience Research, 20
4 Survey, 28
5 Constructing the Questionnaire, 33
6 Ensuring that your Instrument is Valid and Reliable, 44
7 Methods of Sample Selection, 48
8 Field Observation, 55
9 Content Analysis, 59
10 Conducting Focus Group Discussions, 64
11 Data Presentation, 68
12 Suggested Components of Audience Research Reports, 78
2 Importance of and Justification for Audience Research, 14
3 Steps in Conducting Audience Research, 20
4 Survey, 28
5 Constructing the Questionnaire, 33
6 Ensuring that your Instrument is Valid and Reliable, 44
7 Methods of Sample Selection, 48
8 Field Observation, 55
9 Content Analysis, 59
10 Conducting Focus Group Discussions, 64
11 Data Presentation, 68
12 Suggested Components of Audience Research Reports, 78
