"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an introduction to the history and situation of community radio stations in South Africa, followed by five detailed case studies. Besides general information about these community radio stations, the case studies picture and quote the opinions of the FGD participants on language use, programme content, listeners' participation, and other topics related to the programme and management of the radio stations they listened to. The publication is not a research guide, but gives concrete examples of the benefits which community radio stations can derive from audience research." (Commbox-JF)