"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches
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to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies." (Publisher description)
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"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
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aightforward guidance on growing audiences and diversifying revenue sources. The guide is written through the lens of news media and is written by media managers experienced in many different contexts. It includes topical overviews, case studies, interviews, guest essays, and practical hands-on tools." (Page 6)
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"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
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aus der landwirtschaftlichen Praxis. Auf diese Weise schlägt das Buch eine Brücke zwischen Kommunikationsmanagement und Agrarwirtschaft und damit zwischen allgemeiner Theorie und branchenbezogener Anwendung." (Verlagsbeschreibung)
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"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve.
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These insights will help you design customised solutions for local challenges. By understanding the barriers to certain behaviours, services or a system from the perspective of community members, you will be able to develop more sensitive, evidence-based and human-centred solutions that respond to people’s needs." (Objective, page 1)
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"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel
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y influence the decisions people make. This guide includes a checklist that details step by step instructions on how to design, develop and test behaviourally informed communications. It includes, tips, techniques and examples of how the methods outlined have been used successfully around the globe in recent years." (Pages 2-3)
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"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c
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omunicar. En efecto, para determinar acciones de comunicación es crucial marcar un rumbo que funcione de guía, a modo de un mapa que oriente las comunicaciones y que, por lo tanto, permita sistematizar y dar congruencia a dichas acciones. De nada vale arrojar mensajes por distintas plataformas si no se tiene en claro cuál es el sentido de la conversación que se pretende desarrollar. La planificación es un proceso que integra momentos, y que pueden diferenciarse según cuatro criterios: a. Momento analítico: se trata de responder y describir con exactitud la situación comunicacional de la cual se parte, que en general coincide con el diagnóstico; b. Momento normativo: en este momento se formula el plan, ya que responde a la cuestión del deber ser, a lo que se quiere llegar [...]; c. Momento estratégico: en este momento se determina cuál es el camino para transformar la situación inicial en situación deseada [...]; d. Momento operacional: se corresponde con la implementación de un plan [...]" (Página 8-9)
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"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
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hrough the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together; expanded coverage of digital formats in all channels; added discussion of measurement; completely updated data and examples." (Publisher description)
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"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
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bout informal waste pickers and highlight their contribution to society in the city of Bengaluru in India. The first phase of the project's social media campaign to tackle these issues reached 21% of Bengaluru's population. Research shows it has improved awareness of informal waste pickers, increased appreciation of the work they do and generated discussion about how they contribute to society." (Page 1)
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"O Manual Prático de Assessoria de Imprensa é um instrumento de apoio ao ensino e à aprendizagem desta área e visa dotar os leitores de competências práticas essenciais de assessoria de imprensa. Mais do que refletir teoricamente sobre os seus fundamentos ou situá-la no seu contexto históric
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o, pretende, de forma acessível, descrever a Assessoria de Impresa, a rotina profissional dos assessores, e as suas dificuldades empíricas no exercício da profissão. O seu objetivo é ser um livro de consulta rápida que dê respostas concretas aos desafios quotidianos da profissão e ajude estudantes e profissionais – com vista ao seu sucesso – a melhor usar o acervo de ferramentas da assessoria de imprensa – desde o comunicado passando pela conferência de imprensa até ao clipping. Agente propulsor de negócios e informação, a Assessoria de Imprensa é uma área estratégica da comunicação que encontra nestas páginas um manual para o seu exercício. Este livro divide-se entre uma parte teórica e uma parte empírica: a primeira, situando historicamente a assessoria de imprensa, caracterizando-a e descrevendo a atividade diária do assessor; a segunda, concentrando-se nas diversas ferramentas à disposição do assessor e que o ensinam (ou relembram) a escrever comunicados de imprensa, a fazer o follow-up ou a compor press kits eficazes. Nesta segunda parte, presta-se atenção à preparação para entrevistas, bem como à assessoria de imprensa digital, não esquecendo a dimensão ética da profissão e as dificuldades prosaicas inerentes ao seu desempenho." (Introdução, página 20)
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