Our Recommendations
- Producing and Managing an SBC Mass Media Campaign (2024)
- Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach (2022)
- Create: Strategise, design, diagnose and define your SBC activities (2022)
- Planning risk communication on foot-and-mouth disease: Guide (2021)
- Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance (2018)
New Publications
- Planning risk communication on foot-and-mouth disease: Guide (2021)
- Social and Behaviour Change Strategy. Volume I: Policy & Strategic Approach (2022)
- Create: Strategise, design, diagnose and define your SBC activities (2022)
- Evaluating the impact of information campaigns in the field of migration: A systematic review of the evidence, and practical guidance (2018)
- Producing and Managing an SBC Mass Media Campaign (2024)
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Inspiring Practice
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Key Guidance
87
Quick Overview
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Top Insights
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Storytelling
107
Nonprofit Public Relations: Design & Implementation
87
Social Media Marketing & Digital Public Relations
66
Public Relations
53
Campaigning: Planning & Implementation
44
Advocacy Campaigns
38
Campaigning
37
Behaviour Change Campaigns
35
Nonprofit Public Relations & Marketing
33
Advocacy & Empowerment: Planning & Implementation
30
Campaigning: Evaluation, Monitoring, Impact Assessment
30
Crisis Communication
30
Science Communication & Research Dissemination
30
Communication Strategies
29
Development Communication Campaigns
27
Behaviour Change Communication
27
NGOs & Civil Society Organizations: Communication Strategies & Practices
26
Strategic Communication Planning
26
Nonprofit Public Relations: Experiences
25
Advocacy
24
Campaigning: Experiences
22
Advocacy & Empowerment: Monitoring & Evaluation
20
Edutainment Campaigns: Planning & Implementation
18
Presentation Skills & Techniques
18
Development Communication, Communication for Development (C4D)
17
Health Campaigns: Planning & Implementation
17
Communication & Conversation Skills
17
Digital Activism, Cyber Advocacy
16
Campaign Strategies
16
Communication for Social Change
16
Organizational Communication, Institutional Communication
16
Health Campaigns: Experiences
15
Media Advocacy, Media Activism
13
Election Campaigns
13
Online Marketing, Online Public Relations
13
HIV / AIDS Communication
13
Radio Dramas, Radio Soap Operas, Radio Fiction
13
Advertising Planning & Implementation
12
Film & Video Advocacy / Activism
12
Participatory Videos & Community Filmmaking
12
Entertainment Education, Edutainment
12
Rhetorics, Public Speaking, Speeches
12
Political Communication
12
Advertising
11
Celebrity Humanitarianism
11
Digital Media Campaigns
11
Documentaries, Television Documentaries, Web Documentaries
11
Press Releases & Press Conferences
11
Social Marketing
11
Edutainment Radio Programmes
11
Fundraising
11
Public Awareness Campaigns
10
Online Fundraising
10
Social Media
10
Health Campaigns: Monitoring & Evaluation
10
Impact Assessment & Outcome Evaluation
10
Good Practice Examples
10
Health Campaigns: Effects & Effectiveness
10
Marketing & Branding
10
Campaigning: Message Design
9
Radio Campaigns
9
Public Relations: Evaluation, Monitoring, Impact Assessment
9
Corporate Communications
9
Event Marketing & Communication
8
Ethics in Public Relations
8
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
8
Public Relations: Planning & Implementation
8
Participatory Communication
8
Influencers (Social Media)
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Advocacy & Empowerment: Children
7
Lobbying
7
Celebrities, Idols, Stars
7
Blogging, Blogs
7
Environmental Communication
7
Evaluation Methods, Evaluation Tools
7
Interpersonal Communication, Interpersonal Relations
7
Political Marketing
7
Persuasive Communication
7
Gender Advocacy & Empowerment, Gender Mainstreaming
6
Children's Rights
6
Public Relations: Interview Skills & Training
6
Community Development
6
Discourse & Discourse Analysis
6
Nonprofit Organizations, NGOs
6
Edutainment Television Programmes
6
Online Public Relations
6
Countering Hate Speech, Disinformation & Propaganda
6
Gaming, Video Games
6
Food / Nutrition Communication & Media Representation
6
Theories of Change
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
5
Advocacy & Political Films
5
Social Movements: Communication Strategies & Practices
5
Audience Feedback, Interaction & Participation
5
Children's Radio Programmes
5
Screenwriting, Film Scriptwriting, TV Scriptwriting
5
Development Organizations: Communication Strategies & Media Representation
5
Development Aid Public Relations, Development Public Awareness Raising
5
Messages, Message Design, Message Analysis
5
Financing Nonprofit Organizations
5
Edutainment Campaigns: Monitoring & Evaluation
5
Twitter & Microblogs
5
YouTube
5
NGO Websites
5
Communication for Sustainable Development
5
Evaluation Approaches, Purposes & Frameworks
5
Evaluation Design & Implementation
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Human Rights Protection
5
Change & Process Management
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Civic Engagement, Citizen & Community Participation
5
Corruption & Combating Corruption
5
Advertising Campaigns
4
Radio Advertising
4
Television Advertising
4
Target Groups
4
Campaigning: Target Groups
4
Political Campaigns
4
Parish Communication, Parish Public Relations
4
Theologies of Communication
4
Human Security Reporting
4
Communicating Development Projects, Media in Development Programmes
4
Edutainment Health Programmes
4
Digital Skills, Digital Production Skills
4
Digital Journalism, Online Journalism
4
Education and Communication / Media
4
Evaluation Reporting & Communicating Results
4
Health Communication
4
Vaccination Campaigns & Vaccine Hesitancy
4
Developing Countries Reporting & Representation in Foreign / International Media
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Election Reporting
4
Risk Communication
4
Local Communication & Media
4
Creativity
4
Infographics & Data Visualization
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
3
People with Disabilities: Advocacy & Empowerment
3
Agricultural Information & Extension
3
Audiences & Users
3
Audience Research Methods
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Church Public Relations
3
Community Communication
3
Alternative Communication & Media
3
Community Media
3
Groups, Group Communication, Group Development
3
Oral Cultures & Traditions, Oral History, Oral Testimonies
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Media Monitoring, Media Observatories
3
Writing & Writing Styles
3
Nonprofit Management, NGO Management, Management General
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Crossmedia Publishing
3
Digital Platforms & Intermediaries
3
Interactive Media
3
Financing Digital / Online Media
3
Podcasts
3
Facebook
3
Social Media Marketing in Broadcasting Enterprises
3
Instagram
3
Website Design & Development
3
Disaster & Humanitarian Crisis Communication
3
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
3
Emergency Health Communication
3
Educational Games, Serious Games
3
Soap Operas & Telenovelas
3
Image Ethics, Ethics in Photojournalism
3
Evaluation: Communication & Media
3
Gender and Media, Gender and Communication
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Moderation / Facilitation Skills & Techniques
3
Strategy Development & Strategic Planning
3
COVID-19 Communication
3
Food, Food Security, Nutrition
3
Sexual Health Communication, Reproductive Health Education, Family Planning
3
Safety of Journalists, Safety Risks of Media Workers
3
Mobile Journalism, Video Journalism
3
Poverty & Impoverished People: Reporting & Media Representation
3
Protests, Protest Movements, Protest Reporting & Media Representation
3
Voice & Speaking
3
Corporate Communications: Internal
3
Media & Communication Policies
3
Media Law & Regulation
3
Corporate Social Responsibility
3
Knowledge Management
3
Strategic Alliances, Strategic Partnerships
3
Migration & Refugees Reporting & (Social) Media Representation
3
Social Photography
3
Project Management
3
Project Design, Project Planning
3
Emotions in the Media, Emotional Functions & Messages of Media
3
Data Analysis & Interpretation
3
Research Report Writing
3
Mobile Phones, Smartphones
3
Mobile Phone Use for Social Purposes, Mobiles for Development
3
Non-Western Communication Approaches
3
Youth Television Programmes
3
Advertising Agencies
2
Advertising Audiences & Target Groups
2
Advertising Ethics
2
Print Media Advertising
2
Radio Spots
2
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
2
Mobile Phone Advocacy & Campaigns
2
Agricultural Radio Programmes
2
Digital & Social Media Use: Youth
2
Social Media Analytics, Web Metrics, User Data Analytics
2
Opinion Polls, Public Opinion Research
2
Book Marketing, Branding & Promotion
2
Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
2
Children and Media
2
Child Protection, Protection of Minors
2
Film Production
2
Film Production Skills
2
Film Reception & Effects
2
Films
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
Public Relations: Radio
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Conflict Reporting, Armed Conflict Reporting
2
Content Analysis (Research Method)
2
Theatre for Development
2
Collective Memory & Media, Media Representation of History
2
Narratives, Narrative Structures
2
Development NGOs
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Development Aid Reporting
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Development Journalism & Media Representation of Development Issues
2
Rural Communication for Development
2
Digital Communication, Digital Media
2
Algorithms & Big Data
2
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
2
Digital Media Usability
2
Social Media in Political Communication
2
Websites
2
Online Learning, E-Learning
2
Disaster & Humanitarian Crisis Reporting
2
Disaster & Humanitarian Crisis Information Management
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Domestic Workers
2
Traffic & Transport Infrastructure
2
Adult Education
2
Educational Radio Programmes
2
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
2
Open, Distance and Digital Education (ODDE)
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Television Dramas
2
Climate Change Communication, Climate Journalism
2
Ethics in Media & Communication
2
Journalism Ethics
2
Meta Evaluations, Cluster Evaluations
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Collaboration
2
Counselling
2
Health Campaigns: Message Design
2
Malaria Communication
2
Tuberculosis Communication
2
Journalistic Skills
2
Corporate Identity
2
Design Thinking
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Human Resources Development, Personnel Management
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
People with Disabilities: Reporting & Media Representation
2
Photography
2
Public Interest
2
Governance & Accountability: Role of Media / Communication
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Reputation
2
Radio Programmes & Genres
2
Media Effects
2
Everyday Life
2
Applied Communication Research
2
Data Collection, Data Collection Methods
2
Interviewing (Journalistic Genre)
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Resilience
2
Social Justice
2
Mobile Phone Apps
2
SMS
2
Visual Communication
2
Design & Layout
2
Visualization
2
Youth Cultures, Youth Milieus, Youth Identities
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Advertising Markets & Industries
1
Advertising: Message Development
1
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Audience Segmentation, User Typologies, Personas
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Information Needs: Migrants
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Media Use, Media Consumption
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Authoritarian Regimes: Media Systems & Landscapes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Catholic Church and Communication
1
COPE (Catholic Radio Network, Spain)
1
Solidarity
1
World Youth Day (Catholic Church)
1
Animated Cartoons, Animated Films
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Children: Media Representation & Reporting
1
Children's Theatre
1
Comics, Cartoons, Caricatures
1
Educational Comics & Comics for Development
1
Gaming: Children
1
Media & Communication Projects: Children
1
Protestantism (Mainline)
1
Christian Press: Evangelical / Protestant & Others
1
Christian Social Media Presence & Online Communities
1
Film & Gender
1
Film Directing
1
Film Distribution
1
Film Financing
1
Comedies
1
Educational Films & Videos
1
Science & Research Dissemination Films
1
Short Films
1
Film Editing
1
Film Studies & Research
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Copyright Law
1
Open Licensing, Creative Commons, Public Domain
1
Internet Censorship Circumvention Tools & Strategies
1
Associations: Communication Strategies & Practices
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Diplomacy, Cultural Diplomacy
1
Viral Spots & Viral Online Communication
1
Press Officers, Spokesmen
1
Public Relations Education, Public Relations Training
1
Comunicación Popular
1
Citizen Journalism, Community Journalism
1
Community Development: Role of Communication & Media
1
Community Radios
1
Community Radio Journalism & Production Skills
1
Community Reporters, Media Volunteers
1
Conflicts
1
Reconciliation Work
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Conflict-Sensitive / Peace Communication
1
Crime & Violence Reporting
1
Extremism & Terrorism Reporting
1
Extremist & Terrorist Digital / Social Media Presence
1
Extremist Recruitment through Media
1
Foreign Conflict Reporting, International War Reporting
1
Hate Speech, Hate Speech in Social Media
1
Trauma: Media Representation & Reporting
1
War Reporting
1
Contents of Media
1
Content & Format Development
1
User-Centered Content Development
1
Media Criticism
1
Culture and Communication, Culture and Media
1
Collective Memory: Violent Conflicts & Wars
1
Creative & Cultural Industries
1
Culture (General)
1
Digital Cultures
1
Literature
1
Authors, Writers
1
Tales, Legends, Traditional Literary Lore
1
Creative Writing
1
Corporate Donors
1
World Bank
1
International NGOs
1
Volunteers & Volunteer Management
1
National Development Planning
1
Development Communication Projects: Case Studies
1
Millenium Development Goals (MDG)
1
Development Studies, Development Research
1
Public-Private Partnerships
1
Behaviour Change
1
Development Communication Education & Training
1
Development Communication: Indigenous & Traditional Communication
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Data
1
Digital Media Management, Online Media Management
1
Digital & Information Literacy
1
Email, Electronic Mail
1
Net Neutrality
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Political Blogging
1
Political Websites & Online Communities
1
Web Entertainment Series
1
Search Engines
1
Influencer Marketing
1
Journalistic Social Media Use
1
Social / Digital Media and ICTs in Disaster & Humanitarian Crisis Management & Prevention
1
TikTok
1
WhatsApp
1
ICTs and Development
1
Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Early Warning: Disasters
1
Infectious Diseases' Outbreak Communication
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Trust Building in Health & Emergency Communication
1
Disinformation, Misinformation, Fake News
1
Documenting Human Rights Violations
1
Information Management
1
Information Products & Services
1
Media Markets
1
Informal Sector, Informal Economy
1
Markets (General)
1
Market Strategies
1
Radio Markets
1
Radio Marketing, Branding & Promotion
1
Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
1
Poverty & Poverty Reduction
1
Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Educational Issues: Reporting & Media Representation
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Higher Education
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Nonformal Education
1
Teaching & Teaching Methods
1
Training Courses, Course Development
1
Universities
1
Webinars
1
Entertainment and Media / Communication
1
Ethics in Entertainment
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Television Entertainment: Specific Programmes
1
Television Serials
1
Biodiversity Communication
1
Environmental Communication: Planning & Implementation
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Evaluation Criteria, Evaluation Indicators
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Organizational Communication: Evaluation, Monitoring, Impact Assessment
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Strategies
1
Cancer Prevention, Cancer Communication
1
Health Information Materials
1
Health Radio Programmes
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Polio Communication
1
Religion in Health Communication
1
Therapeutical Use of Communication & Media
1
WASH Communication (Water, Sanitation, Hygiene)
1
20th century
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Transnational Communication
1
Transnational & Comparative Communication Research
1
International Organizations
1
European Union (EU)
1
UNESCO
1
United Nations (UN)
1
UNICEF
1
Civic Journalism, Public Journalism
1
Journalistic Genres
1
Basic Journalistic Skills
1
Journalists Dealing with Risks & Threats, Resilience & Wellbeing of Media Workers
1
News
1
News Agencies
1
Photojournalism
1
Prostitution Reporting & Media Representation
1
Social Issues: Reporting & Media Representation
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Presentation of Information
1
Nonverbal Communication, Body Language, Gestures
1
Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Media Literacy: Youth
1
Social Media Landscapes
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Budgeting, Cost Calculation, Financial Planning
1
Consulting, Consultants, Consultancies
1
Crisis Management
1
Financing Media, Financial Media Management
1
Leadership, Leadership Development
1
Direct Marketing
1
Organisational Culture
1
Organisational Learning
1
Quality Management
1
Starting Media Outlets, Creation of Digital Businesses
1
Migration Prevention Information, Informing Potential Migrants
1
Digital Photography
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Police
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Planning: Terms of Reference
1
Project Financing
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Radio Formats
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Radio Programming, Programme Structures & Schedules
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Helplines, Hotlines
1
Social Behaviour
1
Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Communication & Media Indicators
1
Qualitative Analysis
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Interviewing (Qualitative Research Method)
1
Quantitative Research Methods
1
Violence Prevention Campaigns
1
Coalition Building
1
Networks & Networking
1
Social Change
1
Social Control
1
Low-Cost Technologies
1
Software
1
Open Source Software
1
Video Equipment & Technologies
1
Television Programming, Programme Structures & Programme Policies
1
Theories of Communication & Media
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Audio Slide Shows, Sound Image Shows
1
Audiovisual Language
1
Colours
1
Slides, Slideshows
1
Youth and Media
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
How to Write About Africa in 8 Steps: An Ethical Storytelling Handbook
Key Guidance
Africa No Filter (2021), 31 pp.
"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
...
The Guide to Successful Virtual & Hybrid Fundraising Events: Best Practices for Planning and Holding Successful Nonprofit Virtual and Hybrid Events, and Increasing Your Event-Based Fundraising Revenue
Salsa (2021), 16 pp.
"In the Spring of 2020, we surveyed 355 nonprofit organizations in the process of “virtualizing” their fundraising events. The majority of these organizations worked to create online versions of existing galas and peer-to-peer events (many were walk-a-thons and races). In the process, some nonpr
...
Storytelling für Journalisten: Wie baue ich eine gute Geschichte?
Köln: Herbert von Halem Verlag, 5th ed. (2021), 262 pp.
"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
...
Communication de crise en Côte d'Ivoire: éviter la communication zéro et les incommunications
Paris: L'Harmattan (2021), 149 pp.
"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
...
Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a
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Evaluating the Effectiveness of Public Communication Campaigns and their Implications for Strategic Competition with Russia
RAND Corporation (2021), 19 pp.
"The most effective campaigns are face-to-face, repeated campaigns. Such campaigns generally have a larger average impact on persuasion, knowledge, and behavior than remote campaigns (such as ones conducted through television or the internet). Negative and positive messages appear to be almost equal
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Connecting with Media Handbook: Tip Sheets for Civil Society and Activists
Quick Overview
Key Guidance
Johannesburg; Geneva; New York: Civicus (2021), 17 pp.
"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
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The Complete Guide to Digital Nonprofit Advocacy: Your Guide to Planning and Managing Successful Advocacy Campaigns
Salsa (2021), 38 pp.
"Your goals should always follow the SMART heuristic: Specific, Measurable, Actionable, Realistic, Time-Bound. From that list you can see how “fixing everything that’s wrong in the world,” though noble, isn’t a SMART goal. Instead you’ll want something far more manageable, like stopping a
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PR Guide
Potsdam: Friedrich Naumann Foundation (2021), 61 pp.
"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and
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Le community management: Stratégies et bonnes pratiques pour une communication digitale réussie
Paris: L'Harmattan (2021), 278 pp.
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
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Influencing for Impact Guide: How to Deliver Effective Influencing Strategies
Key Guidance
Oxford: Oxfam (2020), 80 pp.
"This guide is designed to support civil society organisations, Oxfam teams and partners to develop and deliver ‘influencing strategies’ for social justice that tackle the structural causes of poverty, inequality and environmental crisis - influencing strategies that will shift unequal and unjus
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Advocacy Capacity Toolbox for Resilience
Partners for Resilience (2020), 28 pp.
Creating Change Through Digital Communities: How RNW Media's Digital Platforms Impact Young People's Knowledge, Attitudes and Behaviour
Hilversum: RNW Media (2020), 34 pp.
"The Theories of Change for both Citizens’ Voice [a programme focusing on social cohesion and inclusive governance] and the SRHR programme (which includes Love Matters [delivering information and media on love, sex and relationships to 18-30-year-olds]) contain a key assumption that through provid
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Digital Advocacy Toolkit
Key Guidance
Kampala: Pollicy (2020), 23 pp.
"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
