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10
Key Guidance
2
Topics
Public Relations: Evaluation, Monitoring, Impact Assessment
7
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
6
Campaigning: Evaluation, Monitoring, Impact Assessment
5
Public Relations
3
Evaluation Methods, Evaluation Tools
3
Public Relations: Planning & Implementation
2
NGO Websites
2
Strategy Development & Strategic Planning
2
Social Media Analytics, Web Metrics, User Data Analytics
1
Campaigning
1
Communication Strategies
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Social Media Marketing & Digital Public Relations
1
Strategic Communication Planning
1
Digital Media Usability
1
Evaluation Approaches, Purposes & Frameworks
1
Evaluation Criteria, Evaluation Indicators
1
Evaluation Design & Implementation
1
Evaluation Reporting & Communicating Results
1
Organizational Communication: Evaluation, Monitoring, Impact Assessment
1
International Organizations
1
Corporate Communications
1
Reputation
1
Language
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The Communicator's Guide to Research, Analysis, and Evaluation
Key Guidance
Institute for Public Relations (2021), 36 pp.
"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
How to Evaluate a Website
freshspectrum (2020)
"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
London; New York: Routledge (2018), xix, 392 pp.
"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re
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Communications Monitoring, Evaluating and Learning Toolkit
Key Guidance
London: Overseas Development Institute (ODI) (2018), 24 pp.
"This toolkit provides a framework to think about communications monitoring, evaluation and learning (MEL), and provides example questions, indicators and tools to do it. Communications MEL is, in many ways, straightforward. Yet organisations across the sector still grapple with how to embed it in t
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„Mehr Wert für eine bessere Welt?“ Evaluation und Controlling der Kommunikation von Nichtregierungsorganisationen (NGO)
In: Handbuch NGO-Kommunikation
Nadine Remus; Lars Rademacher (eds.)
Wiesbaden: Springer VS (2018), pp. 461-487
"Zunächst werden theoretische Konzepte und Modelle sowie die empirische Forschung zum Einsatz von Evaluation und Controlling für die NGO-Kommunikation gesichtet. Dabei werden auch Konzepte für die Evaluation von Organisationen sowie für die Kommunikation von Nonprofit-Organisationen (NPO) als al
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Communication Evaluation in International Organisations: Methodology, Influence and Use
London: London School of Economics and Political Science, Doctoral Thesis (2015), 305 pp.
"International organisations (IOs) wield considerable influence in today’s world. Distinguishing them from other actors are the new ideas they produce and communicate that can reframe global debates. However, there is little research about how these organisations evaluate their communication activ
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Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits
Nonprofit Network (2014), 24 pp.
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
Evaluating Public Relations: A Guide to Planning, Research and Measurement
London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.
Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review
Public Relations Review, volume 39, issue 5 (2013), pp. 572-574
"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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PR-Evaluation und Kommunikations-Controlling: Public Relations optimieren und steuern. Ein Handbuch für PR-Praktiker
Edingen-Neckarhausen: Besson Fachverlag (2012), 105 pp.
"PR-Evaluation und Kommunikations-Controlling sind zwei Begriffe, die in der Branche oft vertauscht oder als Synonym genutzt werden. Es sind jedoch unterschiedliche Dinge, die sich gegenseitig ergänzen. Das Bild eines Schiffes veranschaulicht dies: Bevor der Kapitän den Hafen verlässt, wird er se
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Medición y evaluación en comunicación
Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.
Evaluating Your Communication Tools: What Works, What Doesn’t? The Westminster Model
London: Westminster City Council (2011), 46 pp.
"Evaluation should be seen as a key part of the communications process, and not a bolt-on at the end, and thought needs to be put into understanding exactly what outcomes can and should be measured. At a bare minimum, organisations should ensure they have ways for measuring how they perform in the m
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Auditoría de comunicación: Un método de análisis de las comunicaciones públicas
Buenos Aires: La Crujía;Editorial DIRCOM (2008), 118 pp.
Evaluating the Impact of Your Website: A Guide for CGIAR Centers to Evaluate the Usage, Usability and Usefulness of Their Websites
Consultative Group on International Agricultural Research (CGIAR) (2007), 83 pp.
"Knowing how many people visit your site, who they are and what they do while they are there (usage) will help you tailor your site to deliver, share or pull in the information or messages your audiences most need, in the way audiences want to receive and contribute to it. Knowing how easily visitor
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Guidelines for Evaluating Nonprofit Communications Efforts
Washington, DC: Communications Consortium Media Center (2004), 19 pp.
Strategic Communications Audits
Communications Consortium Media Center (2004), 10 pp.
Strategische PR-Evaluation: Erfassung, Bewertung und Kontrolle von Öffentlichkeitsarbeit
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., durchges. Aufl. (2004), 323 pp.
