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Fostering green economies in Africa through green marketing strategies for environmental sustainability: An overview
Journal of Environmental Media, volume 2, issue 1 (2021), pp. 17-22
"A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green
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Reputation Management: The Key to Successful Public Relations and Corporate Communication
New York; London: Routledge, 4th ed. (2021), xxxiv, 438 pp.
"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
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La communication au service de l'organisation: Présentation et enjeux
La Marsa (TN): Friedrich-Ebert-Stiftung (FES) (2020), 69 pp.
Liderazgo estratégico y gestión de la comunicación
Pamplona: EUNSA (2019), 322 pp.
Guía para la gestión de la comunicación en las instituciones
Key Guidance
Lima: Brot für die Welt, Oficina Regional Andina;Calandria (2019), 112 pp.
"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación.
El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc
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Reputación corporativa: Gestión y comunicación de los valores intangibles de marca
Medellín: Editorial Universidad Pontificia Bolivariana (2018), 336 pp.
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
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Comunicándonos en nuestras organizaciones
San José (CR): Voces Nuestras;Brot für die Welt (2015), 31 pp.
Connecting with citizens: “Does the EU have the will to tackle its information deficit?”
Brussels: European Citizen Action Service (ECAS) (2006), 44 pp.
"The fact that people are not well-informed about the EU is well documented. In the new member states taken as a whole, a Eurobarometer survey showed that at the time of the referenda (Autumn 2003) 60% of the population felt not very well or not at all informed about the enlargement process, while 5
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Am Anfang steht das Wort: Die eisernen Gebote der Kommunikation
Zürich: Orell Füssli (2003), 206 pp.
The New Handbook of Organizational Communication: Advances in Theory, Research, and Methods
Thousand Oaks; London; New Delhi: Sage (2001), xxxi, 911 pp.
