Campaigning, Advocacy, PR
TOOLBOX
Filter
65
Featured
Topics
Campaigning: Planning & Implementation
26
Campaigning
15
Advocacy Campaigns
9
Advocacy & Empowerment: Planning & Implementation
8
Campaign Strategies
8
Nonprofit Public Relations: Design & Implementation
7
Campaigning: Evaluation, Monitoring, Impact Assessment
6
Development Communication Campaigns
6
Good Practice Examples
6
Public Awareness Campaigns
5
Behaviour Change Campaigns
4
Campaigning: Message Design
4
Development Communication, Communication for Development (C4D)
4
Behaviour Change Communication
4
Advocacy
3
Digital Activism, Cyber Advocacy
3
Lobbying
3
Media Advocacy, Media Activism
3
Communication Strategies
3
Communication for Social Change
3
Environmental Communication
3
Health Campaigns: Planning & Implementation
3
Advocacy & Empowerment: Youth
2
People with Disabilities: Advocacy & Empowerment
2
Digital Media Campaigns
2
Freedom of Expression
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Strategic Communication Planning
2
Human Security Reporting
2
Media Monitoring, Media Observatories
2
Countering Hate Speech, Disinformation & Propaganda
2
Communication for Sustainable Development
2
Gender Representation & Stereotypes in the Media
2
Human Rights Protection
2
Migrants & Refugees: Tailor-Made Media Products & Information Services
2
Governance & Accountability: Role of Media / Communication
2
Advocacy & Empowerment: Experiences
1
Social Movements: Communication Strategies & Practices
1
Agricultural Information & Extension
1
Target Groups
1
Authoritarian Regimes, Dictatorships
1
Campaigning: Experiences
1
Campaigning: Target Groups
1
Election Campaigns
1
Political Campaigns
1
Public Relations
1
Nonprofit Public Relations: Experiences
1
Online Marketing, Online Public Relations
1
Public Relations: Evaluation, Monitoring, Impact Assessment
1
Public Relations: Planning & Implementation
1
Social Marketing
1
Participatory Communication
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication: Design & Implementation
1
Governance Support Communication
1
Rural Communication for Development
1
Online Fundraising
1
Social Media
1
Twitter & Microblogs
1
Romani People
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Traffic & Transport Infrastructure
1
Educational Issues: Reporting & Media Representation
1
Evaluation
1
Female Journalists & Media Workers
1
Gender-Based Harassment, Intimidation & Violence
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Food, Food Security, Nutrition
1
Food / Nutrition Communication & Media Representation
1
Health Campaigns: Concepts & Strategies
1
HIV / AIDS Communication
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Risk Communication
1
Local Communication & Media
1
Business Communication
1
Organizational Communication, Institutional Communication
1
Media & Communication Policies
1
Media Literacy: Youth
1
Human Rights Violations
1
Transitional Justice
1
Fundraising
1
Strategic Alliances, Strategic Partnerships
1
Migration & Refugees Reporting & (Social) Media Representation
1
People with Disabilities: Reporting & Media Representation
1
Accountability & Transparency
1
Civic Engagement, Citizen & Community Participation
1
Political Participation
1
Public Interest
1
Shrinking Spaces for Civil Society & Political Actors
1
Trade Unions & Labor Movements: Communication Strategies
1
Project Management
1
Research Report Writing
1
Civil Society
1
Corruption & Combating Corruption
1
Theories of Change
1
Social Control
1
Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Output Type
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more

Road Safety Advocacy Toolkit: Developing a Media Advocacy Action Plan

Geneva: Global Road Safety Partnership;International Federation of Red Cross and Red Crescent Societies (IFRC) (2023), 5 pp.

Strategic Communication: Campaign Planning

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more

Media Advocacy Toolkit

Power to You(th);Sonke Gender Justice (2022), 12 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel ... more
"This document is the second of a set of three practical guidelines that provide recommendations for considering an intersectional gender approach when: monitoring and documenting attacks against journalists and social communicators (Guideline 1); advocating on emblematic cases for advocacy (this Gu ... more

Online Campaigns from A to Z

London: Media Diversity Institute;National Youth Council of Serbia (KOMS);Association of Local Independent Media - Local Press;Novi Magazin (2022), 28 pp.
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ ... more

Approach to Inclusive Advocacy

Network for Religious & Traditional Peacemakers (2022), 2 pp.
"Inclusive advocacy is mindful of the impact of its goals and objectives on all members of society and ensures that those directly impacted are adequately represented. Strong and inclusive advocacy campaigns build commitment and a cohesive vision among those involved and speak with a strong and unit ... more
"Este documento define la comunicación estratégica para defensores de DD.HH., así como las etapas de esta y algunas recomendaciones estratégicas." (commbox)

Planning and Managing Public Relations Campaigns: A Strategic Approach

London; New York: Kogan Page, 5th ed. (2021), ix, 334 pp.
"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read, ... more

Plaidoyer pour la santé: Un guide pratique

Réseau Francophone International pour la Promotion de la Santé (RÉFIPS) (2021), 64 pp.
"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a ... more

Make it New: Using Media to Advance Advocacy

Global Initiative for Justice Truth & Reconciliation (GIJTR);International Coalition of Sites of Conscience (ICSC) (2021), 61 pp.
"[...] this toolkit aims to support civil society generally, while explicitly accommodating the needs and contexts of the local partners that work with the Global Initiative for Justice, Truth and Reconciliation. In this sense, it pays particular attention to creating and sharing advocacy campaigns ... more

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People

Media Diversity Institute;Macedonian Institute for Media;National Council of Persons with Disability Organizations of Macedonia (NSIOM) (2020), 78 pp.
"This handbook aims at helping Macedonian CSOs that work with people with disabilities to deal with some of the challenges they face on daily basis: the absence of quality reporting on people with disabilities; the perception of people with disabilities which is often burdened with negative stereoty ... more

Le guide pratique de plaidoyer pour les jeunes

Antananarivo (Madagascar): Observatoire des jeunes citoyens engagés pour une gouvernance plus inclusive, efficace et apaisée (OBS-MADA);MSIS Tatao;Programme des Nations Unies pour le Développement (PNUD);Ministère de la Jeunesse et des Sports (MJS) (2020), 34 pp.

Advocacy in restricted spaces: A toolkit for civil society organizations

Lifeline Fund for Embattled CSOs;Freedom House (2020), 46 pp.
"There are many valuable resources on how to conduct advocacy that provide a detailed, step-by-step approach. These approaches include best practices for identifying stakeholders, developing a message, or planning a timeline. We will not go deeply into these topics, but we do want to provide an intr ... more