The Routledge Handbook of Nonprofit Communication
New York; London: Routledge (2023), xx, 353 pp.
Contains index
Series: Routledge Handbooks in Communication Studies
ISBN 978-1-00-317056-3 (ebook); 978-0-367-77177-5 (hbk)
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies." (Publisher description)
Introducing Nonprofit Communication and Mapping the Research Field / Gisela Gonçalves, Evandro Oliveira, 1
I. DEMOCRACY AND CIVIL SOCIETY
Histories of the nonprofit and philanthropic sector / Thomas Davies, 15
Communication for development and social change / Jan Servaes, 23
NGO-ization of civil society / Sabine Lang, 32
NGO-ization of solidarity in the digital age / Víctor Manuel Marí Sáez, 39
Civic relations. Socio-communicative collective action / Evandro Oliveira, 46
Public interest communication: A pragmatic approach / Jane Johnston, 55
Humanitarian communication / Valérie Gorin, 66
II. COMMUNICATION, ORGANIZATIONS AND PUBLICS
A constitutive approach to nonprofit communication / Matthew Koschmann, Matthew Isbell, 77
Organizational Listening and the Nonprofit Sector / Jim Macnamara, 85
Integrated Marketing Communication Management for Nonprofit Organizations / Manfred Bruhn, Anja Zimmermann, 94
Communication monitoring and evaluation in the nonprofit sector / Glenn O'Neil, 104
Fundraising and relationship cultivation / Richard D. Waters, 115
Granting organizations / Giselle A. Auger, 125
Communicating organizational change to nonprofit stakeholders / Laurie Lewis, 133
Nonprofit and government relations / Bruno Ferreira Costa, Hugo Ferrinho Lopes, 142
Companies and human right activists' engagement / Naíde Müller, 150
III. STRATEGIC COMMUNICATION, STRATEGIES AND DISCOURSES
A conceptual approach for strategic communication: The ITNC / Evandro Oliveira, 165
Internal branding in the nonprofit sector / Gordon Liu, 174
Narratives and emotion in social entrepreneurship communication / Philip T. Roundy, 182
Storytelling and memes: New media trends for small civil society organizations / Ioli Campos, 195
Lobbying and the nonprofit sector / Ana Almansa-Martínez, Antonio Castillo-Esparcia, 203
Open justice and court communication / Jane Johnston, 215
Semiotic analysis of environmental communication campaigns / Andrea Catellani, 224
Eco-art as discourse driver / Franzisca Weder, Denise Voci, 235
Positive communication and public relations in the nonprofit sector / José Antonio Muñiz-Velázquez, Alejandro José Tapia Frade, 246
IV. NONPROFIT COMMUNICATION, CAMPAIGNS AND CASE STUDIES
Balancing collective action and connective action in new food cooperatives Fertile ground for transformative change? / Korien van Vuuren-Verkerk, Noelle Aarts, Jan Van der Stoep, 259
Local NGO e-communication on environmental issues / Valentina Burkšiene, Jaroslav Dvorak, 269
The grassroots women water collective in India / Ram Awtar Yadav, Kanshan Malik, 279
The role of communication within a domestic violence context during a lockdown / Sónia de Sá, 286
Fundraising strategies during pandemic challenges / Laura Visan, 300
Communication and activist literacy for social change in feminist movements / Alessandra Farné, Carla Cerqueira, Eloísa Nos-Aldás, 307
Value-informed communication in nonprofit campaigns / Birgit Breninger, Thomas Kaltenbacher, 317
Identifying and classifying stakeholders in Spanish nonprofit organizations / María Pallarés-Renau, Lorena López Font, Susana Miquel-Segarra, 327
Activism and social media: Case studies from Greece's economic crisis / Michael Nevradakis, 337
I. DEMOCRACY AND CIVIL SOCIETY
Histories of the nonprofit and philanthropic sector / Thomas Davies, 15
Communication for development and social change / Jan Servaes, 23
NGO-ization of civil society / Sabine Lang, 32
NGO-ization of solidarity in the digital age / Víctor Manuel Marí Sáez, 39
Civic relations. Socio-communicative collective action / Evandro Oliveira, 46
Public interest communication: A pragmatic approach / Jane Johnston, 55
Humanitarian communication / Valérie Gorin, 66
II. COMMUNICATION, ORGANIZATIONS AND PUBLICS
A constitutive approach to nonprofit communication / Matthew Koschmann, Matthew Isbell, 77
Organizational Listening and the Nonprofit Sector / Jim Macnamara, 85
Integrated Marketing Communication Management for Nonprofit Organizations / Manfred Bruhn, Anja Zimmermann, 94
Communication monitoring and evaluation in the nonprofit sector / Glenn O'Neil, 104
Fundraising and relationship cultivation / Richard D. Waters, 115
Granting organizations / Giselle A. Auger, 125
Communicating organizational change to nonprofit stakeholders / Laurie Lewis, 133
Nonprofit and government relations / Bruno Ferreira Costa, Hugo Ferrinho Lopes, 142
Companies and human right activists' engagement / Naíde Müller, 150
III. STRATEGIC COMMUNICATION, STRATEGIES AND DISCOURSES
A conceptual approach for strategic communication: The ITNC / Evandro Oliveira, 165
Internal branding in the nonprofit sector / Gordon Liu, 174
Narratives and emotion in social entrepreneurship communication / Philip T. Roundy, 182
Storytelling and memes: New media trends for small civil society organizations / Ioli Campos, 195
Lobbying and the nonprofit sector / Ana Almansa-Martínez, Antonio Castillo-Esparcia, 203
Open justice and court communication / Jane Johnston, 215
Semiotic analysis of environmental communication campaigns / Andrea Catellani, 224
Eco-art as discourse driver / Franzisca Weder, Denise Voci, 235
Positive communication and public relations in the nonprofit sector / José Antonio Muñiz-Velázquez, Alejandro José Tapia Frade, 246
IV. NONPROFIT COMMUNICATION, CAMPAIGNS AND CASE STUDIES
Balancing collective action and connective action in new food cooperatives Fertile ground for transformative change? / Korien van Vuuren-Verkerk, Noelle Aarts, Jan Van der Stoep, 259
Local NGO e-communication on environmental issues / Valentina Burkšiene, Jaroslav Dvorak, 269
The grassroots women water collective in India / Ram Awtar Yadav, Kanshan Malik, 279
The role of communication within a domestic violence context during a lockdown / Sónia de Sá, 286
Fundraising strategies during pandemic challenges / Laura Visan, 300
Communication and activist literacy for social change in feminist movements / Alessandra Farné, Carla Cerqueira, Eloísa Nos-Aldás, 307
Value-informed communication in nonprofit campaigns / Birgit Breninger, Thomas Kaltenbacher, 317
Identifying and classifying stakeholders in Spanish nonprofit organizations / María Pallarés-Renau, Lorena López Font, Susana Miquel-Segarra, 327
Activism and social media: Case studies from Greece's economic crisis / Michael Nevradakis, 337
