"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
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udio alrededor de las audiencias nos pueden ayudar mejor para explicar este fenómeno? ¿Cuáles han quedado relegadas dentro de esta transformación comunicativa? Además, su interés es mostrar los retos teóricos e investigativos que implica hoy pensar las audiencias, y ofrecer al lector una introducción extensa al problema. Su objetivo es ampliar el debate, moviéndolo de un escenario fragmentado en las visiones sobre la audiencia a uno integrador, que acerca a los investigadores a tener consideraciones que vinculan diferentes preguntas y que permiten acercarse de mejor manera a los individuos, más que a la cuantificación de sus consumos." (Descripción de la casa editorial)
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"El 89,6% de los 25 millones de personas mayores de 11 años que habitan en el Perú escuchan radio en el transcurso de una semana lo cual representa 22 mil 400 millones de radioescuchas. El tiempo promedio de escucha semanal es de 21 horas a la semana o tres horas diarias. Comparando la audiencia u
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rbana versus la rural, en el primer caso el alcance es mayor y la radio es escuchada por el 92,3% del total de la población (18’5 MM) y con 23 horas semanales. En el caso rural, baja el alcance al 78,5% (3’9 MM) y el nivel de escucha promedio semanal también es menor. Hay que considerar que en este segmento de la población es mucho mayor el nivel de pobreza y como consecuencia menor el número de aparatos de radio por hogar." (Página 1)
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"The article revisits classical debates about the positive and negative relation of popular culture and socio-political developments with regard to the Arab world. Within the Frankfurt School and modern Cultural Studies at times contradictory approaches to the role of entertainment in political cult
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ure are being debated. In Islamic and Middle Eastern Studies rather positive readings of entertainments’ political potential seem to prevail. During the “Arab Spring” the impact of participatory values promoted by both popular culture and the new social media (“entertainment is political”) appeared to be actually tangible. The article discusses the dynamic relation of entertainment television and individualization on a theoretical and empirical level. On the basis of a large body of follow-up discourses of media reception (group discussions) with young Egyptians during the time of the “Arab Spring,” we ask whether contemporary television shows promote both individualization on a cognitive, affective and practical level of experience as well as the appreciation of individualization as a social value. We argue that popular culture reveals tendencies of differentiation and modernization in Arab societies, which are all too often described as “collectivistic.” The case study shows that critical faculty, media literacy and the appreciation of individual articulation can be triggered by entertainment. Moments of “ironic pleasure” and transitions of simulated empathy and stimulated action are discussed." (Abstract)
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"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
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oss the region and open up a dialogue on how metrics should evolve over time to serve the interests of brands and premium video providers alike." (Page 2)
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"Turks still have a large number of media outlets available to them, though press freedom is increasingly circumscribed. A significant portion of the population – especially among the better educated – express some degree of dissatisfaction with Turkish media. No single media outlet enjoys clear
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dominance. Widespread access to satellite TV and digital technologies means those who wish to can and do take advantage of foreign media. Among younger Turks, Internet has become the #1 platform for news. Attitudes towards the U.S. appear less negative than in much of the Islamic world, especially among younger Turks." (Key takeaways, Slide 45)
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"Con el objetivo de incluir a toda la población del país en las audiencias radiales, el Grupo RPP encargó una investigación a nivel nacional rural que representa el 22% de la población, según cifras oficiales del INEI. De este modo, al juntar los resultados de la audiencia de esta investigaci
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n con la audiencia radial a nivel urbano que se maneja en la industria publicitaria, se obtiene una audiencia integral a nivel total Perú. Para el caso se manejó una muestra panel de 1,200 personas distribuidas en 150 caseríos en 24 departamentos, respetando el peso poblacional rural de cada uno de ellos. Los caseríos fueron elegidos estrictamente al azar a partir de la base de datos de centros poblados rurales del INEI. La importancia de esta investigación es que permite estimar el gran potencial que tiene la radio al alcanzar a nivel Perú Rural el 81,5% (4’0 millones de personas de 11 a más años) en el término de una semana. El total de audiencia rural semanal representa el 18% y a nivel audiencia urbana el 82% del total nacional. Las emisoras locales en la zona rural tienen una mayor presencia respecto a las emisoras nacionales. Según emisoras, R.P.P. alcanza durante la semana al 26,6% de esta población de 11 a más años, que representa 1’3 millón de personas que escuchan esta radio, en menor medida se ubica Nueva Q con un alcance semanal de 3,8%, le sigue La Karibeña con 3,5%, Moda 2,7% y Exitosa 2,1% entre las más destacadas." (Página 1)
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"Overall, three quarters (72%) of Australians aged 15 years and over are aware of community radio. Since 2012, this survey has also asked survey respondents which individual community radio stations they had heard of, providing the ability to verify the stated awareness with specific station example
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s. This secondary measurement provides closely matching results of 70%. Over a quarter (28%) of Australians aged 15 years and over, or 5,299,000 people, listen to community radio in a typical week. Overall, 83% of Australians aged 15 years and over listen to some radio in the course of a typical week. The number of Australians aged 15 years and over listening to community radio in an average week has risen from 3,767,000 in 2004 to 5,299,000 in 2016, with some statistically insignificant fluctuations from year-to-year. Of community radio listeners surveyed, 15% listen to community radio exclusively. Amongst the broader Australian population aged 15 years and over, 4% (or 811,000 people) are exclusive listeners to community radio in an average week." (Executive summary)
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"This study shows that the use of media in Iraq is only partly based on ethno-sectarian patterns, and that the majority of media users are not naively susceptible to the views of individual media offerings. There are broadcasters that explicitly appeal to ethno-denominational target groups, and ther
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e are user groups that follow only one broadcaster in a monothematic fashion. However, the majority of the public seems to be interested in the interpretations of reality by different camps and therefore receives and compares different media offerings. As a result, it is possible that biased reporting achieves the opposite of its intended effect. Instead of gaining more support in the public for certain positions, the partisan channel loses its credibility and thus its effectiveness, as well. From this standpoint, a departure from partisan and biased reporting would be in the interest of both media users, a majority of whom are critical of biased reporting, and media producers, who would also strengthen their position in the public by attaining greater credibility. One could object here that the results of the study are based on the self-assessments and self-perception of the respondents, and therefore do not reflect real behavior but social expectations. Conversely, however, this would mean that the majority of the respondents perceive anti-sectarian use of the media as a social expectation they would like to fulfill. This too would only reinforce the conclusions stated here." (Final remarks, page 21)
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"This report captures of the findings of the “Youth on Screen” initiative, which was born out of a growing desire amongst youth civil society groups and broadcasters in the Southern Mediterranean Region to tackle the issue of youth representation on television head on. The report not only looks
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at the structural deficiencies which have meant that the voices of young people remain unheard within media broadcasters but also at representational issues, namely the paucity of television content which deals with youth-related matters." (www.med-media.eu)
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"Compared to five years ago, internet penetration rose in all six countries surveyed and most dramatically in Jordan, Lebanon, and Tunisia. Smartphone ownership tracks closely with internet use in the six surveyed countries. Nearly all nationals in Lebanon, Qatar, Saudi Arabia, and the UAE own a sma
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rtphone compared with 83% of Jordanians and 65% of Tunisians. Use of Arabic online has increased proportionally with the increase in internet users. In comparison, use of the internet in English remains essentially flat, 25% in 2013 and 28% in 2017, despite the increase in internet use. As internet penetration rises, nationals are less likely to be using offline media platforms compared with 2013. Most nationals still watch TV, but the rate declined modestly since 2013 (98% in 2013 vs. 93% in 2017). Rates of newspaper readership, however, declined more sharply from 47% in 2013 to 25% in 2017. Radio and magazines also declined in popularity since 2013 (radio: 59% in 2013 vs. 49% in 2017; magazines: 26% in 2013 vs. 19% in 2017)." (Executive summary, page 10)
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"Seventy one percent of Palestinian youth say that they are most interested in following local news and events, 14% are most interested in following regional and international news and events, while 15% don’t follow the news at all. New media platorms are utlized the most by youth in the case of a
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ll types of news and programmes they were asked about. Youth use new media the most when it comes to social programmes (60%), followed by sports programmes (57%) and economic programmes (55%). The highest use of TV corresponds to politcal programmes (42%), followed by sports programmes (38%). Radio is stll being followed, but at a much lower percentage, while print media is hardly being followed." (Key findings, page 9)
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"The Bougainville Audience Research Study is a comprehensive baseline study on the media and communication landscape in Bougainville. It offers key insights into the access and ownership of media and communication channels, and provides an in-depth picture of the audiences’ views and aspirations i
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n relation to the Bougainville Peace Agreement." (Introduction)
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"The Bougainville Audience Research Study seeks to increase understanding of the Information and Communication landscape in Bougainville [Papua new Guinea] for the Autonomous Bougainville Government (ABG). The research is designed to inform the development, implementation and evaluation of communica
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tion initiatives and awareness undertaken by ABG. The focus of the research is on understanding the access and use of media and communication channels by the people in communities, and to provide a voice for their understandings and concerns with regards to the Bougainville Peace Agreement (BPA) and the upcoming Referendum. The study was undertaken by the Centre for Social and Creative Media (CSCM) at the University of Goroka. As part of the study 16 field researchers from Bougainville were trained in research design and data collection. The study used a mixed-methods approach combining quantitative and qualitative methods. It presents a baseline study that can be used to monitor changes in the media and communication landscape in the years to come. As information and communication is key to most development and addressing social issues, it is hoped that this research study provides useful information to other government departments, non-government organisations, aid agencies and local groups and organisations. Above all, this reports aims to represent the voices of the audience, the people of Bougainville, as it captures their current situations and their aspirations." (Introduction)
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