"After the completion of five successful years of media ministry and while proceeding into the sixth year, it was decided by the Tamil Nadu Bishops' Conference (TNBC) and the core team of Madha TV to make a study on the impact created by Madha TV and the expectation of its viewers so that we can pro
...
ceed further more effectively in our media ministry [...] Rev. Dr. Christopher and his theam with lots of sacrificeand hard work have collected samples from 10,154 viewers from all walks of life, to make this survey more authentic and scientific." (Preface, page iii-iv)
more
"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content;
...
d) financial functioning and attitudes towards different types of payment systems, etc. and 2. provide comprehensive analysis and recommendations to inform the Strengthening Media Systems Activity (SMS) programmatic approach in all aspects of media sustainability, as well as to inform organizational and business strategies and tactics of different types of media outlets on the local, regional and national levels. The research implemented in 2019 combined a variety of methods (both quantitative and qualitative) and techniques (a face-to-face-survey and computer-assisted web interviewing, or CAWI), and targeted a number of groups – a representative sample of 1500 respondents age 15 to 65 for the face-to-face survey, a sample of 100 daily internet users for web interviews, and 96 internet and local media users aged 15 to 65 for the 12 focus group discussions in Belgrade, Niš, Kragujevac, Novi Sad, Sombor, Loznica, and Zajecar. The key aim of the research was to gain an in-depth understanding of the needs, habits, and expectations of the audience, in order to facilitate rational and informed discussion about the media sector and public attitudes; and strategic decision-making by media businesses, with the starting assumption that understanding audience needs and profiling target groups constitutes integral parts of any media business strategy in terms of both preparing and formatting media content. Thus, the study was structured to facilitate the achievement of SMS objectives and to provide directions for SMS strategic and operational interventions in the following areas: 1. Content production and editorial policy, 2. Content sources and formats, 3. Interaction and community involvement, and 4. Financial sustainability." (Abstract, page 2-3)
more
"El estudio de audiencia radial total Perú (urbano y rural) revela que la radio alcanza a un 89% de la población del Perú, siendo 22,4 milliones de personas que escuchan radio en una semana. Los radioyentes escuchan un promedio de 22 horas semanales. RPP es escuchada por la cuarta parte de la pob
...
lación del país, logrando 6,3 milliones de las escuchas a la semana, penetración que logra alcanzar tanto al área urbana como al rural." (Página 1)
more
"Son los jóvenes de 11 a 25 años los que consumen más radio en sus celulares (52% a nivel nacional y 60% en Lima); quedando demostrado que el celular no solo es un medio de comunicación entre personas, sino que además es un medio de distracción en la rutina diaria. En el segmento de 26 a 50 a
...
os, si bien es cierto es importante el consumo de radio en celulares, dista mucho del grupo de 11 a 25 años (39% a nivel nacional y 48% en Lima). A partir de los 51 años el alcance decae a menos del 20% a nivel nacional, ya que les cuesta trabajo adaptarse a estos dispositivos y se sienten más cómodos con los aparatos convencionales de radio. La cantidad de emisoras radiales que operan en el país y su variada programación hacen de este medio una alternativa muy segmentada para los anunciantes, donde encontramos formatos especializados por géneros musicales e informativos: el género de emisoras Mix donde predomina la música actual como el reggaetón, la salsa y el latin pop, es el más sintonizado en Lima por jóvenes de 11 a 25 años alcanzando el 63% durante la semana." (Página 2)
more
"Cette étude menée dans 5 régions différentes du Burkina-Faso a permis de relever quelques caractéristiques générales des modalités d’informations de la jeunesse rurale et de dégager des grandes thématiques d’intérêt liées aux réalités vécues localement. Il faut néanmoins releve
...
r que l’enquête aurait pu révéler des résultats bien différents si elle avait concerné l’ensemble des régions du Burkina. Nous aurions vu apparaître bien d’autres spécificités locales et peut-être quelques thèmes d’intérêt nouveaux. C’est pourquoi, au-delà des résultats spécifiques à chaque région, l’une des conclusions majeures de ce travail est l’impérieuse nécessité de prendre en considération les spécificités locales des différentes régions. Ceci non seulement afin de retenir l’attention de ces jeunes ruraux mais aussi afin de ne pas les amener à fuir l’écoute de la radio. Ces spécificités concernent: - D’une part les activités économiques locales (importance donnée à l’agriculture ou à l’élevage, présence d’activités d’orpaillage, proximité avec des grands pôles économiques comme Ouagadougou ou proximité avec des pays à fort dynamisme économique comme la Côte d’Ivoire ou le Ghana, etc.), Et d’autre part la situation sécuritaire. En ce sens, les informations transmises et le mode de communication ne peut pas être totalement uniforme. Enfin, à travers les réponses à nos questions et à travers les analyses ressorties ci-dessus, il est très clairement apparu que les jeunes sont en attente de médias plus proches d’eux, de leurs préoccupations et de leur réalité. Ils ont partagé leur souhait de participer à des émissions de radio et même de recevoir, dans leurs villages, les studios de production pour réaliser de temps en temps des émissions de radio directement chez eux. Se faire entendre et entendre d’autres jeunes qui leur ressemblent est un vœu partagé par les jeunes que nous avons rencontré au cours de cette enquête." (Conclusions, page 41)
more
"In chapter 2, the book lays down its foundations with a review of a large body of experimental psychology research on how and why individuals can preserve their beliefs, sometimes in the face of all evidence, logic, and argument to the contrary. The second part of the chapter shows that millions of
...
people do the same in the real world outside the laboratories, whatever the media say [...] Chapter 3 considers political partisanship and party identification - that is, strong attachments to political ideas, values, and organizations. Experiments show that people are likely to engage in belief preservation where partisan opinions are concerned, and the same seems to be true of partisans in the outside world [...] Chapter 4 broadens the scope of inquiry to examine how non-partisanship and non-party political beliefs and values can influence the ways the majoritiy of individuals receive and process news reports and draw conclusions from them [...] The first eight chapters deal mainly with the micro, demand side of the equation - but there is also the macro, supply side of news media systems. Supply and demand are often analyzed separately, although understanding media effects requires examining the interaction between them [...] Chapter 9 compares commercial and public service broadcasting, showing that they have different effects on political knowledge, trust, participation, and democratic support. Chapter 10 turns to the classic theory of news media pluralism as a cornerstone of modern democracy [...] The research strategy of this book involves comparing and contrasting a large number of studies of media effects on political attitudes and behavior in order to compare and contrast the conclusions they reach. The book does not merely traingulate in order to reach reliabe conclusions, but it polyangulates, using many different studies written by sociologists, political scientists, psychologists, and economists who employ a variety of methods to investigate many possible media effects on politics. American and British research is used in the main, but single-country research on Russia, the Netherlands, Canada, France, Italy, Spain, Germany, and Belgium is included, as are comparative studies of European Union member states." (Chapter 1, page 2-5)
more
"This study was conducted between April 2018 and July 2019 with the aim of assessing the impact of Studio Kalangou’s radio broadcasts on women’s rights and empowerment in Niger. It comprised: A content analysis of approximately 60 hours of radio programmes broadcast in 2018 by Studio Kalangou in
...
Niger; A series of 40 focus groups, 20 conducted before, and 20 after, the programmes were broadcast; Two knowledge exchange workshops in Niger with representatives from the media, civil society organisations, NGOs, and donors, held before and after the programmes were broadcast; A third and final knowledge exchange workshop, on completion of the research [...] Radio remains a main source of information in Niger and, based on the data collected during the study, is accessed primarily by mobile phone. Use of social media to access sources of information, including radio, remains limited. Whilst radio remains the main source of information amongst older focus group respondents, younger participants demonstrate little interest in radio, preferring social media. A generational divide exists between older and younger listeners. Older listeners are adamant about what youth should be doing, what they should like and what they should enjoy listening to. This does not chime with what young people want or are interested in. Female empowerment, according to the broadcasts, is a long-term process and affects women as part of a group. In contrast, according to listeners, empowerment must affect their daily lives and be on a personal, more micro level. Women-focused programmes, whilst necessary and beneficial, may serve to isolate information and themes as they depart from the normal expectations of a male-dominated society. Gender equality, which already emerges in Studio Kalangou’s mainstream broadcasts, needs to be encouraged and extended throughout the schedule to impact all listeners. There is evidence of changes in behaviour amongst listeners as a result of Studio Kalangou broadcasts. Improvements in general and specific awareness of subject matter and themes emerge strongly. There are differences in editorial priorities between what Studio Kalangou offers and what the listeners want." (Pages 4-5)
more
"El presente trabajo es un significativo esfuerzo que invita a la reflexión intelectual y práctica sobre la situación actual y los retos de la radiodifusión. Su propósito es el de identificar los criterios así como analizar los problemas y desafíos que matizan el quehacer radiofónico. Con es
...
a finalidad, propone un marco conceptual de la labor radiofónica desde una postura multi-paradigmática que reformula objetos, concepciones y metodologías para el estudio de la comunicación en radio [...] esta obra revisa el impacto de la tecnología como posibilidad para las variaciones en los patrones y formas de locución y producción, el fenómeno del involucramiento de intérpretes menos especializados y más cercanos a la convivencia diaria, lo que trasluce un alejamiento de la tendencia esteticista de promoción de “voces bonitas” para alternativamente buscar “voces reflexivas o analíticas”; igualmente se abordan las experiencias que trastocan la construcción tradicional de un guion radiofónico y fundamentan sus opiniones a partir del tratamiento de la información disponible en la web. Adicionalmente este trabajo reflexiona sobre la diversidad de entornos y espacios en los que se desarrolla la actividad radiofónica, marcados por la diversidad de herramientas que han facilitado la difusión, sistematización y disponibilidad de contenidos con un coste marginal. Esta nueva realidad, que hace unos pocos años era impensable, se ha tornado hoy cotidiana y ha permitido que la legislación vigente en la mayoría de países no sea un límite para la participación de actores sociales que no cuentan con los permisos ni los recursos para acceder al uso del espectro radioeléctrico (aunque no sea esta la óptima experiencia para la participación). En el caso de América Latina y el Caribe, estos modelos han favorecido enormemente a los medios comerciales en detrimento de los medios comunitarios o populares que han encontrado en el uso de Internet como el espacio de convivencia propicio para disminuir esas barreras, pero sin que en muchos casos cuenten con la especialización necesaria." (Introducción, página 13-14)
more
"The information ecosystem in DRC is fragmented and fragile. It is characterised by a great number of media outlets, however their level of professionalism is low and their vulnerability to partisan capture is high. This fragility is replicated in the online space. The Congolese population rely heav
...
ily on informal sources of information such as word of mouth, interpersonal communication with family and friends. The scarcity of reliable information open avenues for the rumours and misinformation to spread. This context presents serious challenges for the promotion of good governance and accountability that requires well informed citizens. To better address those challenges, it is necessary to understand the main sources and dynamics of information flows both offline and online, and through media and non-media channels. A consortium composed of Fondation Hirondelle (FH), Demos, Harvard Humanitarian Initiative (HHI) and the Institut Congolais de Recherche en Développement et Etudes Stratégiques (ICREDES) was created in order to provide a more holistic view of the Congolese information ecosystem and to identify opportunities for entry. Due to the limited time and resources of the study, and because of the pre-existing networks and capacities of the consortium in this region, its focus is on North Kivu. To identify the voices, networks and themes that dominated this information ecosystem in this region, three levels of analysis were chosen: 1. The sources and level of information of the local populations. This analysis was provided by HHI that implemented household surveys of large samples of populations in Eastern DRC; 2. The sources of information of local journalists. This analysis was provided by FH that surveyed a network of 18 local radios in North Kivu; 3. The network and content analysis of digital and social media provided by DEMOS [...] Findings: Radio is the primary media source of information for the population of Eastern DRC (78% of the sample listens to it occasionally and 43% daily [...] The main sources of information depend on the context and the nature of the information people are seeking [...] The results highlight the lack of reliability of information sources (46% of respondents expressed a moderate to high level of confidence in local radio, and 39% for national radio) ..." (Executive summary)
more
"Younger audiences are different from older groups not just in what they do, but in their core attitudes in terms of what they want from the news. Young people are primarily driven by progress and enjoyment in their lives, and this translates into what they look for in news. They still need and want
...
news to connect their world to the world – and fulfil an array of different social and personal needs – but they don’t necessarily see the traditional media as the best or only way to do that. News media is now competing for attention with myriad other distractions, and there is a high level of ‘background’ or ‘indirect’ exposure to news (through social media, other online conversations, documentaries and TV shows, etc.). They don’t need to seek it out, news comes to them. Finally, much of the excitement and gravitas for younger people is on the periphery of the news space (infotainment, lifestyle, cultural, grassroots, bloggers and vloggers). All this means there is a disconnect; traditional news media no longer seems as relevant or as dominant when it comes to news content. In a simplified way, how news brands and young people view the role and value of news is different: Traditional news brands see news as: what you should know. Young audiences see news as: what you should know (to an extent), but also what is useful to know, what is interesting to know, and what is fun to know. And the role of news for young people appears primarily individualistic; it’s about what it can do for them as individuals – rather than for society as a whole. While it’s true that the industry is moving towards producing more content of this kind, most traditional news brands are still not associated with being useful, interesting or fun. The study also revealed that the differences in the relationships young people have with the news depend on three key areas: the moment, the person and the medium. Four key news moments (dedicated, updated, time-filler, and intercepted) are described in detail, as are four types of news consumer (Heritage News Consumers, Dedicated News Devotees, Passive News Absorbers, and Proactive News Lovers). The impact of the various media is also investigated, revealing key roles, usage, pros and cons of platforms including Instagram, Facebook, Twitter, Reddit and podcasts." (Publisher description)
more
"The findings of this research show that Syrians, regardless of the party in power in the area in which they reside, have a shared definition of independent media. They define it as “unbiased”, “not favouring any side”, and “credible”. Syrian audiences involved in the research emerge as
...
astute consumers who expect that the media deliver balanced reporting. In addition, media are expected to play a positive and constructive role in society. According to the Syrians interviewed, this is particularly needed regarding conflict resolution and accountability of the political actors. Moreover, Syrian (both audiences and journalists) express a need not only for crisis-related news, but also stories related to everyday life. Syrian media professionals have a long way to go to fulfil the high expectations Syrians have. From the in-depth interviews it is apparent that currently Syrians are very critical – and even negative – about the role and content of media organisations." (Executive summary)
more
"This 2019 report pays special attention to social media and social media influencers even as it focuses heavily on news media. As always, we look at media use by platform and content while also honing in both generally and in detail on the use of the internet. As a member of the World Internet Proj
...
ect based at the USC Annenberg School for Communication, we contribute to that global survey and are the sole source of Middle East regional data." (Introduction, page 6)
more
"Nove em cada 10 adultos conectados escutam rádio off-line. O rádio é o meio líder em confiança no Brasil. 64% percebem que a maioria das notícias consumidas no rádio é verdadeira. Mais da metade dos ouvintes brasileiros ligam o rádio porque querem se informar. Quando usado de forma combina
...
da, o rádio fortalece todas as mídias. A junção do rádio com revista, por exemplo, atinge quase três vezes mais consumidores do que quando se investe apenas no meio revista. Mais de 10 mil emissoras funcionam no Brasil. Cerca de metade delas é comercial. A faixa entre 6h e 18h concentra 3/4 de toda a audiência do rádio. Perfil do ouvinte de rádio é muito semelhante ao da população em geral. Patamar de alcance do rádio no Brasil é semelhante ao dos maiores mercados do mundo. Oito em cada 10 possuem rádio convencional. Um em cada cinco ouvintes escuta rádio pelo celular. Cresce o consumo de rádio on-line através do smartphone. Cerca de um em cada quatro ouvintes escuta rádio no carro. Em apenas cinco anos, dobrou a escuta de rádio pelo celular e quase triplicou o consumo pelo computador e em outros equipamentos." (Destaques, página 25)
more