"This study examined the relationship between exposure to Bollywood movies and job-seeking behavior of South Asian females. Using survey data collected from 132 female participants, we explored the effects of exposure to Bollywood movies on job search self-efficacy, enjoyment and job-seeking behavio
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r of South Asian females living in the United States, Canada, United Kingdom, Germany, India, and Pakistan. We also applied a structural equation model to examine the role of enjoyment and job search self-efficacy in mediating the relationship between frequency of exposure to Bollywood movies and job-seeking behavior. Results indicated that exposure to Bollywood movies was positively related to enjoyment and job-seeking behavior of the female viewers of Bollywood movies. We also found a significant relationship between job search self-efficacy and job-seeking behavior. Our study offers a significant insight into the role of entertainment narratives in influencing the behavior of South Asian female audiences that hitherto remained a neglected group in media effects research." (Abstract)
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"Between November 2015 and February 2016, MICT conducted in-depth interviews and focus groups with a total of 88 Syrian and Iraqi refugees in Berlin. The central aim of the interviews was to investigate which sources of information refugees were using, before, during and after their transit, in orde
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r to find out more about their routes, their risks and their destinations, as well as any other relevant information. The study’s results show how refugees rated certain forms of information – that is, how much they trust various sources – as well as which sources of information are used in which stages of their journey to a new land. Additionally the results also show that the majority of the refugees feel that they are well informed on relevant topics, before and during their transit. Above all, the interviewees in this study trusted interpersonal communication. Traditional media played a lesser role. It was only upon arriving in Germany that the refugees began to feel less well informed. Many of the refugees described themselves as confused about life in this new country, thanks to language barriers and limited access to media and other relevant information in Germany." (Abstract)
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"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of
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45 participants. The target population was children and young people between 13 and 24 years of age. The results show that radio is still the most important medium in Uganda today. 94.6% of the participating young people from the aforementioned districts have access to a radio. There are, however, signs of a change in trend. Three quarters of the respondents also have access to a TV set, meaning television is no longer a minority media form in Uganda." (Executive summary)
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"In Syria, television is the dominant media type with high usage and availability rates in all areas studied. Television is followed by online media, print media, and finally radio. Media aligned with the Syrian government are leading in government-controlled areas, and opposition-aligned media are
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leading in opposition areas. There are indications that media not clearly aligned with a particular camp have a following across the board. Pro-government and opposition audiences are deeply divided in their media following and in their perceptions about their communities. Being open to both media camps does not always translate into a stronger critical view of the media. Syrian audiences are confident that they are well-informed about the general geopolitical situation, but sometimes express less confidence that they are receiving adequate information regarding immediate local affairs." (Main findings, page 2)
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"Key takeaways: Internet use is increasing rapidly, but not replacing TV; Increases vary significantly by province; Internet trends will change as Iraqi government and ISIS vie for control of media." (Slide 32)
"Kurds live in a different media environment and rely primarily on Kurdish language TV; D
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ifferences in substantive interests; Historical differences in media access between Iraqi Kurdistan and rest of Iraq have disappeared; Facebook and other forms of social-media based news sharing are increasingly important." (Slide 46)
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"There are a sizeable number of people who have never had access to any form of media or device. Roughly one in three (34%) respondents have never had access to radio, television, newspapers, internet, or mobile phones. Furthermore, media is less accessible for women than it is for men. It is more c
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ommon (39%) for women to never have had access to any type of media than for men (26%). Overall, radio remains the most commonly accessed type of media (51%) and, not surprisingly, has a larger weekly reach (38%) than all other forms of media. This means that 4 out of 10 respondents listen to a radio on a weekly basis, roughly triple the rate of respondents who watch television on a weekly basis (13%) or read a newspaper on a weekly basis (10%). While access to television, newspapers, and internet remains sparse, mobile phone penetration levels are nearing levels of radio access." (Executive summary, page 3)
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"Este libro muestra los resultados de una investigación cuyo objetivo fue explorar la producción académica sobre Consumos Culturales en la Argentina en el período 2000-2012. Con el fin de poder delimitar el alcance del estudio, en un primer momento se definieron las dimensiones que esta indagaci
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ón atendería, teniendo en cuenta que los consumos culturales generalmente abarcan prácticas, o conjunto de prácticas, numerosas y diversas. Se decidió seguir el camino de la definición convencional. Es decir, se contemplaron aquellas publicaciones que tratan los fenómenos estudiados bajo el paraguas de esa expresión e investigaciones reconocidas tradicionalmente en el país que son comentadas tanto en el marco referencial como en otros s de esta obra. En este sentido, los textos analizados sustentan argumentos, o son producto de investigaciones, que examinan la asistencia a cines, teatros, festivales y fiestas populares, las audiencias y los públicos de radio y televisión, la lectura de prensa gráfica y de libros de circulación masiva y el uso y la apropiación de tecnologías de la información y la comunicación (TIC). Si bien pueden existir referencias a investigaciones o estudios que incluyan prácticas diferentes, las citadas son las que aparecen más recurrentemente estudiadas en las publicaciones que pueden enmarcarse como estudios dirigidos a registrar prácticas y hábitos vinculados a los consumos de bienes culturales en el país en la última década." (Introducción, página 15)
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"This study provides a snapshot of refugees’ experiences regarding communication and information at different points on their journey. It examines the communication behaviours and priority information needs of refugees in three areas: on their journey, in “transit” camps in Greece, and in Germ
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any, for those who have reached this key destination country for refugees. The research consists of interviews with refugees and with humanitarian agency officials in Greece and Germany. The study examines how refugees access and use information, and presents the concerns and challenges faced by humanitarian agencies in addressing their needs. A total of 66 refugees from Syria, Afghanistan and Iraq participated in the qualitative study in formal and informal camps in Greece. An additional 13 interviews took place in Germany – capturing the voices of those who had completed their journey. A total of 16 focus group discussions were also conducted. Participants were asked to tell the story of their journey so far, focusing particularly on the information and communication they needed and used at different stages. In-depth interviews with 41 humanitarian actors in Greece and four in Germany captured their understanding of refugees’ communication needs." (Executive summary)
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"Die MedienNutzerTypologie fasst Menschen mit ähnlichen soziodemografischen Merkmalen, Interessen und einer vergleichbaren Alltagsgestaltung zu homogenen Gruppen zusammen. Die Fernsehnutzung der Typen wird davon beeinflusst, wie sie sich in den Tagesablauf einbetten lässt - außerdem spielen pers
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nliche Einstellungen und damit verbundene Programminteressen eine bedeutende Rolle. Auch das Kulturangebot vor Ort und die finanziellen Mittel zur Freizeitgestaltung bestimmen das Zeitbudget für das Fernsehen. Der Umfang der Fernsehnutzung liegt im Durchschnitt aller MedienNutzerTypen bei knappen vier Stunden täglich. Je nach Typ gibt es stärkere Abweichungen von diesem Wert: Spaßorientierte (143 Min. Sehdauer) nutzen vermehrt das Internet bzw. auch Medienangebote lieber online, zu den Wenigsehern zählen auch Hochkulturorientierte (216 Min.), die eher aktiv kulturellen Interessen nachgehen und ihre Freizeit stärker auch außerhalb der eigenen vier Wände gestalten. Ältere Typen wie Eskapisten (285 Min.) und Häusliche (345 Min.) sind zu großen Teilen nicht mehr berufstätig und ziehen sich eher ins Private zurück, ihr Fernsehkonsum ist stark ritualisiert und der höchste aller MedienNutzerTypen." (Zusammenfassung)
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"The survey indicates that radio remains the most widely accessed broadcast platform in Sierra Leone. In all, eight out of 10 (81%) Sierra Leoneans have access to radio, and 47% listen to it daily. Radio listenership is fractured, however, with no single station able to reach a national audience. Ar
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ound 50 radio stations are currently broadcasting, with many of these having limited, local broadcast reach. This is reflected in patterns of listenership, with different stations popular in different parts of the country. Overall in the country, no station reaches more than one-third of adult Sierra Leoneans. Reaching a national audience through radio, therefore, requires working with a large number of broadcast partners. In contrast to radio access, just under half of Sierra Leoneans (45%) can access TV or DVD content and 13% can access newspapers. Access to mobile phones is high, now achieving a similar reach to radio: 83% of people report having access to a mobile phone. There is significant potential for leveraging this reach and the opportunity offered by 2G and 3G mobile phone platforms as a means of distributing media content to audiences. More than half of mobile phone owners (52%) have a basic feature phone."
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"Russian speakers in Estonia, Latvia and Lithuania rank Kremlin-backed media as the least trustworthy among international, Russian Federation and domestic news sources, according to research presented by the Broadcasting Board of Governors. In addition, only those survey respondents who considered R
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ussian-backed media to be credible showed a majority support for President Vladimir Putin’s domestic and international policies. In the three Baltic nations and Moldova, consuming Russian-backed media did not correlate with support for Russia’s policies. The BBG data found that domestic media ranked first in trustworthiness in Estonia (80 percent) and Latvia (79 percent). International media took first in Lithuania (74 percent) and in Moldova there was a statistical tie between international media (45 percent), Russian-backed media (42 percent) and domestic media (42 percent)." (BBG website)
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"The Afghan media scene has experienced tremendous growth in the post-Taliban period, buoyed by international involvement and the passage of a series of laws lending some protection to journalists. Though Reporters Without Borders listed Afghanistan’s media environment 128 out of 179 countries in
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2014, 80.1% of Afghan adults overall say that they are satisfied with information provided by the media, including 34.0% who say they are “very satisfied." (Page 1)
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"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe
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d, reflecting the challenging environment, and increasing competition: There is now an average of three TV channels created each year as opposed to the average of nine in 2010. The programming scene looks much like that of 2010, filled with news programming, drama series, entertainment programs and political debate, with the exception of the introduction of a significant level of sports programming. Production remains split between national production of a number of key genres, with a high level of internationally procured series, and movies, done so by a variety of means, largely illegal. Whilst there is an increasing desire for internal production, financial, social and political constraints continue to make this difficult. Among media users in the sample, 62% turn their TV on, and 32% turn their radio on at some point during the day, compared to 63% and 39% respectively last year." (Executive summary)
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"Based on an extensive ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. Arguing for an anthropological ethics of media, t
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his book challenges existing work in media studies and sociology that focuses solely on textual analysis and philosophical approaches to the question of representing vulnerable others. Current questions in media ethics, such as whether to portray sufferers as humane and empowered individuals or show them ‘at their worst’ have so far used textual and visual analyses to convey the researcher’s own moral position on the matter. In contrast, this book, inspired by the anthropology of moralities, accounts for the different interpretations and moral positions of audiences, who are positioned in various degrees of social and moral proximity to those they see and hear on television. Winner of the 2016 Philippine Social Science Council Excellence in Research Award." (Publisher description)
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"This report surveys the changing patterns of media consumption in 65 countries across the world, and forecasts how the amount of time people allocate to different media will change between 2014 and 2017. It measures the amount of time spent reading newspapers and magazines, watching television, lis
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tening to the radio, visiting the cinema, using the internet, and viewing outdoor advertising while out of the home. Note that the extent of information available varies considerably from market to market. For some countries we have a full breakdown of consumption figures across all media, with separate figures for desktop and mobile internet, with historical figures back to 2010 and forecasts to 2014, plus monthly breakdowns for consumption across the year, and hourly breakdowns for consumption across the day. For a few countries there is very little research on media consumption trends, so we are able to present only a limited set of figures. We expect the scope of the report to expand in future editions, both by adding new countries and by providing more details for countries where information is currently sparse." (Introduction)
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"Six in 10 respondents (62%) access news media daily. Radio remains the leading source of news but is declining in importance as television and the Internet build their audiences. A solid majority (57%) of Africans demand press freedom, endorsing the media’s right to publish what it wants without
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government interference. Africans also support an active “watchdog” role for the press: On average, 69% believe that the media should exercise this role. Similarly, a majority (64%) believe the media is effective in exposing government mistakes and corruption. More than one-third (36%) of respondents say the media “often” or “always” publishes things it knows are not true. In some countries, this perception is shared by large majorities of citizens." (Key findings, page 2)
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