"Especially notable in the 2015 study is that most people access the internet on their phones rather than by laptop or desktop computers. That’s true in every country in our sample, except Egypt, where an ailing economy has slowed the adoption of new technologies common elsewhere in the region and
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most dramatically in the Gulf states of UAE and Qatar. In a few short years, people now spend more time on the internet than any other media, including the all-powerful television and radio (the most popular medium worldwide). The gap between the internet and other media grew from 2013 to 2015. Another dramatic change since 2013 is that the internet application WhatsApp has soared in use as some 93% of those in the study send direct messages to 84% who use e-mail, which is clearly losing ground." (Introduction)
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"Seit 1998 untersucht der Medienpädagogische Forschungsverbund Südwest (mpfs) mit der Studienreihe »Jugend, Information, (Multi-)Media«, der JIM-Studie, kontinuierlich das Medienverhalten der 12- bis 19-Jährigen in Deutschland. Die jährlich im Frühsommer durchgeführte Studie bildet mit einer
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Stichprobengröße von ca. 1.200 Befragten ein repräsentatives Abbild des Medienumgangs Jugendlicher in Deutschland. Durch die Kontinuität der Studienreihe konnten wichtige Entwicklungen der letzten 15 Jahre dokumentiert werden. Zentrale Erkenntnisse zum Medienwandel, aber auch zur Konstanz der Nutzungsmuster von Jugendlichen wurden in dem Sonderband »15 Jahre JIM-Studie« publiziert. Aktuell zeigt die dynamische Entwicklung der Verbreitung von Smartphones und der mobilen Internetnutzung, dass sich die Mediennutzung von Jugendlichen durch technische Neuerungen und neue Angebote ständig im Wandel befindet, auf der anderen Seite aber auch von hoher Stabilität gekennzeichnet ist." (Seite 7)
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"TV remains the main news source for the majority of population – 85% of respondents say they have watched TV news during last 30 days. For the last year TV audience has slightly decreased (-8%), and, though in general other sources of information are much less popular, for people under age of 35
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webresources (especially social nets) are already comparable with TV by the share of users. Share of press readers (31%) is practically immutable (-2%), however the perspective of this media is rather negative: the younger the audience is, the less relevant this source is. A tendency of shrinkage of the printed media audience is observed in many regions. There is relatively more current press readers in Dnepropetrovsk and L’vov regions, but least of them – in Lugansk, Poltava, Sumy, Nikolayev regions. Growth of internet penetration slightly slows down (actual share of users – 71%, +3% since last year), apparently because more than 90% of the most active part of population, up to 35 y.o., already use it." (Key results, 1)
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"Having spent some time in the living rooms of 12 families across Greater Jakarta, West Java and East Nusa Tenggara, we found that audience has their own ways of consuming media and capacity to reflect on the content they are served. This capacity differs varyingly, fundamentally depending on three
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aspects: 1) the differing degrees of access and infrastructure available around the area, 2) the knowledgeability of the person in question and 3) the societal values that tie their ways of living. Across the demographics, despite their heterogenous profile, audience has common reflections about the quality of television content. As they are aware that their identities and worldview are strongly constructed by television, their criticisms and utterance are abound but find no way of channelling to the industry. Direct means of feedback to content producers are scarce, which impedes the production of a more diverse content needed to represent the heterogeneity of audience." (Executive summary)
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"In 2014, competition in the Afghan media sector has increased in order to attract diminishing advertising revenue. This has led to increased professionalization and a certain degree of segmentation with the introduction of specialist, niche channels. The pace of development of new outlets has slowe
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d, reflecting the challenging environment, and increasing competition: There is now an average of three TV channels created each year as opposed to the average of nine in 2010. The programming scene looks much like that of 2010, filled with news programming, drama series, entertainment programs and political debate, with the exception of the introduction of a significant level of sports programming. Production remains split between national production of a number of key genres, with a high level of internationally procured series, and movies, done so by a variety of means, largely illegal. Whilst there is an increasing desire for internal production, financial, social and political constraints continue to make this difficult. Among media users in the sample, 62% turn their TV on, and 32% turn their radio on at some point during the day, compared to 63% and 39% respectively last year." (Executive summary)
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"This article examines German public service broadcasting and its message for African female audiences. It situates the activities of Deutsche Welle (DW) within public diplomacy theory and analyses the content of DW's Learning by Ear series, which is geared towards young African women. The article i
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nvestigates DW's view on gender and education in Africa and positions the broadcaster's activities within the broader context of the German and European Union's (EU) development assistance to the continent. Through critical discourse analysis, the article examines the broadcaster's perception of Africa. It argues that DW constructs a flattened, reductionist and often incorrect image of Africa. In its stories, Africa is depicted as a continent of harmful traditions that need to be abandoned, gender-biased schooling practices which are a product of regressive African communities, and women who are voiceless and powerless. The article concludes that although well intended, DW fails to grasp the complexities of African realities. Its broadcasts emerge as a series of culturally insensitive programmes that perpetuate well-worn stereotypes. Supported by Germany's Federal Foreign Office and designed to dispose of ‘backward’ African traditions to make space for the ‘new’ and the ‘modern’, the Learning by Ear series echoes the language of the mission civilisatrice of Africa's imperial past – something that contemporary development discourse has significantly moved away from." (Abstract)
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"As in much of the Arab World, satellite TV is almost ubiquitous in Iraq, present in 97.3% of households (versus 35.1% with radio and 50.4% with the Internet). Ethnic Kurds and those with a college degree are much more likely t han other Iraqis to have Internet access at home; those living in Anbar
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province are less likely than average to have it (21.9%), as are Iraqis with only some intermediate education or less (37.7%). More than nine in 10 Iraqis (92.2%) have their own mobile phone, and 35% have accessed the Internet via mobile device in the past week. The ongoing conflict has displaced many residents and has hindered their access to TV, radio, and the Internet. More than one-quarter (27.0%) of Iraqis say that they have been “displaced” in the past 12 months." (Page 1)
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"Based on an extensive ethnographic study of television and audiences in class-divided Philippines, this is the first book to take a bottom-up approach in considering how people respond to images and narratives of suffering and poverty on television. Arguing for an anthropological ethics of media, t
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his book challenges existing work in media studies and sociology that focuses solely on textual analysis and philosophical approaches to the question of representing vulnerable others. Current questions in media ethics, such as whether to portray sufferers as humane and empowered individuals or show them ‘at their worst’ have so far used textual and visual analyses to convey the researcher’s own moral position on the matter. In contrast, this book, inspired by the anthropology of moralities, accounts for the different interpretations and moral positions of audiences, who are positioned in various degrees of social and moral proximity to those they see and hear on television. Winner of the 2016 Philippine Social Science Council Excellence in Research Award." (Publisher description)
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"En février et en mars 2015 Media in Transition and Cooperation (MiCT) et la Fondation Friedrich Ebert à Bamako (FES) en coopération avec l’Institut d’Economie rurale malien ont procédé à une analyse de l’usage des médias à Bamako et dans sept chefs-lieux régionaux ainsi que dans troi
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s agglomérations rurales au Mali. 1.800 personnes ont eu l’occassion de s’exprimer sur leur propre écoute des médias et de donner leur opinion. Les résultats présentés dans ce rapport démontrent que la radio demeure le média le plus populaire et que presque tout le monde y a accès mais que la télévision progresse et qu’en particulier dans les zones urbaines de plus en plus de gens ont accès à un téléviseur. La distribution de la presse et l’extension du réseau Internet restent limités mais l’usage d’Internet et des réseaux sociaux se développe en particulier dans les classes de la population plus jeune et jouissant d’un niveau d’éducation plus élevé. La téléphonie mobile gagne en ampleur mais la plupart des personnes interrogées utilisent des modèles de téléphones portables simples parce que l’usage de Smartphones et de Tablets présuppose la capacité de lire et d’écrire. L’éducation reste la clé qui amène à l’usage des nouveaux médias : l’étude démontre de prime abord que ce sont les personnes ayant achevé leur cycle scolaire qui se servent de toute la panoplie des médias, de la radio à la téléphonie portable et que ce sont eux aussi qui se montrent les plus critiques par rapport à l’offre médiatique (y compris des programmes francophones tels que TV5 Monde, RFI ou France 24). L’émetteur public ORTM domine le marché grâce à l’extension de son réseau et de sa position de monopole en tant que télévision." (Résumé)
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"Vietnam has a highly engaged, optimistic and entrepreneurial population and a rapidly changing media environment. Television remains the most used medium and the top source for news and information ¡V especially from official TV. Vietnam severely restricts its news media but Vietnamese want their
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media to present the country and its people in a positive light. Vietnamese adults tend to say they trust blogs more than official news, though serious blogging is very risky. Young people are pushing digital media forward by what they own and what they do digitally. Mobile is the dominant platform. Google, Facebook and YouTube are very widely used. Across demographic segments, conflicts in the South China Sea are seen as Vietnam¡¦s most serious problem and Vietnamese overwhelming support of Western involvement in resolving this issue." (Conclusions, slide 36)
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"Beide Beispiele, das der Frauen im ländlichen Ägypten und das der jungen Menschen in Marokko zeigen, inwiefern sozialer und medialer Wandel im Alltag neue Medienpraktiken und damit neue Handlungsoptionen eröffnen, die bestehende Machtmuster wie patriarchale Dominanz und geografische Marginalisie
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rung hinterfragen, verhandeln und neu gestalten." (Fazit, Seite 85)
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"Key Takeaways: Iraq is divided and in transition. You cannot have an actionable understanding of media habits without analyzing specific "target" audiences. All media platforms matter, depending on the audience." (Slide 33)
"Radio und Fernsehen sind unverändert die Leitmedien in allen Lebenswelten. Sie bleiben die meistgenutzten Medien in allen Milieus. Das Internet hat in den avantgardistischen Milieus der Performer und des expeditiven Milieus die höchste Reichweite. Tageszeitungen erreichen diese Milieus nur noch i
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n geringem Maße und werden vor allem von den konservativen und traditionellen Milieus gelesen. Die Gesamtnutzungsdauer der Medien unterscheidet sich zwischen den Milieus nur wenig und liegt netto bei ca. 8,5 Stunden täglich. Fernsehen und Radio haben wie in der Reichweite die größten Anteile an der Nutzungsdauer. Das Internet kann im expeditiven Milieu die Werte von Fernsehen und Radio übertreffen, bleibt aber vor allem in den traditionellen Milieus deutlich dahinter. Die Tageszeitung spielt mit einer täglichen Nutzungsdauer von 23 Minuten hier nur eine geringe Rolle. Die Nutzungsmotive für die einzelnen Medien sind in allen Milieus ähnlich. Information ist für alle tagesaktuellen Medien außer Radio das am häufigsten genannte Nutzungsmotiv, bei Radio steht der Spaß noch vor dem Informationsbedürfnis. Spaß steht für das Internet und das Fernsehen an zweiter, für die Tageszeitung erst an vierter Stelle. Beim Direktvergleich der Medien belegt Fernsehen in der Gesamtbevölkerung für alle Motive die erste Stelle („trifft am meisten/an zweiter Stelle zu auf...“). Die modernen Milieus erfüllen ihre Informationsbedürfnisse (Denkanstöße, Information und nützliche Alltagsdinge) aber immer mehr im Internet. Radio kann sich in fast allen Milieus bei Entspannung und Spaß an die zweite Stelle setzen." (Fazit, Seite 440-441)
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"Afghanistan had the highest rate of suffering in the world for 2013 and 2014. Those with a post-secondary education are the most avid media users for news overall. Highly educated Afghans were more likely to use TV, radio, Internet, SMS, and social media on a daily basis for news than other segment
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s of the population. Radio remains important but TV is the most popular platform and new media is still nascent. TV is dominant in the North due to availability of electricity." (Key takeaways, page 40)
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"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
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icitarios, al considerar que un número importante de organizaciones enfocan sus esfuerzos publicitarios hacia sectores en edad productiva." (Página 2)
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