"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of 45 participants. The target population was children and young people between 13 and 24 years of age. The results show that radio is still the most important medium in Uganda today. 94.6% of the participating young people from the aforementioned districts have access to a radio. There are, however, signs of a change in trend. Three quarters of the respondents also have access to a TV set, meaning television is no longer a minority media form in Uganda." (Executive summary)
Contents
1 Introduction, 5
2 Research methodology, 6
3 Results, 9
Media access -- Media use -- Media perception -- Participation -- Information and Communication Needs
4 Final recommendations, 38
5 Appendix, 39