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COPE y las nuevas audiencias sociales: Claves para el uso de Twitter, Facebook e Instagram en una radio interactiva

Javier Burguera Ruiz

Madrid: CEU Ediciones; Fundación COPE (2019), 187 pp.

"A partir de ejemplos extraídos de COPE y de otras emisoras nacionales e internacionales se ha querido realizar una fotografía de la situación actual de la radio en el contexto de las redes sociales queriendo arrojar también algo de luz con el análisis de un caso práctico al que cualquier peri ... more

Google Scholar (17)

WorldCat (17)

Las redes sociales como mecanismo de empoderamiento de las ONGD: El caso de Acción contra el Hambre, Ayuda en Acción y Oxfam Intermón

Raquel Martínez Sanz, Judith Arrillaga Pérez

In: Comunicación y cambio social

Alex Iván Arévalo Salinas, Griselda Vilar Sastre, Marcial García López (eds.)

Valencia: Tirant Humanidades (2019), pp. 87-104

"El análisis de contenido y las entrevistas en profundidad han revelado que las redes sociales son utilizadas por las tres ONGD como altavoz para amplificar su mensaje, pero no para construir comunidad e incitar el diálogo. Hay un déficit manifiesto por interpelar a los usuarios y por promover qu ... more

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WorldCat (22)

The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy

Betteke van Ruler, Frank Körver

New York et al.: Peter Lang (2019), xii, 174 pp.

External Link (22)

Publicidad con sentido social
Inspiring Practice

Jaime Alberto Orozco-Toro, Omar Muñoz-Sánchez (eds.)

Universidad Pontificia Bolivariana (2019), 286 pp.

"[...] Lamentablemente, en nuestro país, las teorías asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp ... more

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Wir bleiben im Gespräch: Erfolgreiche Presse- und Öffentlichkeitsarbeit für NGOs, Migrant*innenorganisationen, Flüchtlingsinitiativen und andere integrativ wirkende Organisationen.

Berlin: Neue deutsche Medienmacher (NdM) (2019), 47 pp.

Google Scholar (16)

WorldCat (15)

Influencer-Marketing: Strategie, Briefing, Monitoring

Sven-Oliver Funke

Bonn: Rheinwerk (2019), 301 pp.

"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market ... more

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Global NGO Technology Report 2019

Nonprofit Tech for Good (2019), 33 pp.

"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio ... more

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Recommended Practices for Science Communication with Policy Makers

Elizabeth Suhay, Emily Cloyd, Erin Heath, Erin Nash

Washington, DC: American University, School of Public Affairs (SPA) (2019), 22 pp.

"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com ... more

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Cheat Sheet: Press Releases

Project on Middle East and Democracy (POMED) (2019), 2 pp.

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Guía para la gestión de la comunicación en las instituciones
Key Guidance

Susanne Feess, Marisol Castañeda, Walter Melgar

Lima: Brot für die Welt, Oficina Regional Andina; Calandria (2019), 112 pp.

"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación. El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc ... iones. Es decir la planificación estratégica y cómo ésta debe incorporar la dimensión comunicativa. También propone la ubicación de la comunicación en las instituciones, dándole un lugar desde el cual pueda cumplir adecuadamente su rol estratégico. El segundo capítulo presenta el concepto de comunicación estratégica, señalando el valor agregado para la institución. Señala la dimensión interna y externa de la comunicación en las instituciones, desarrollando los conceptos de: comunicación interna, identidad e imagen, planteando el reto de la reputación institucional. El tercer capítulo nos plantea la importancia del diagnóstico de comunicación como primer paso para la intervención comunicativa. Así nos presenta cuatro tipos de diagnósticos: el estudio de fuentes secundarias, la auditoria de comunicación, el mapa de stakeholders o grupos de interés y el diagnóstico de comunicación que incorpora el perfil del público y los mapas del poder. El cuarto capítulo organiza una propuesta de metodología para diseñar un plan de comunicación institucional o una estrategia de comunicación en un proyecto de desarrollo. Si bien el diagnóstico se refiere a la fase de análisis, aquí se destaca la importancia de diferenciar la fase de diseño estratégico, de la fase operativa de la comunicación. Reflexiona con ejemplos sobre los objetivos de comunicación, la priorización de los públicos, los mensajes, el concepto creativo, las líneas de acción comunicativa, entre otros puntos. El quinto capítulo nos presenta el monitoreo y la evaluación en comunicación. Gestionar la comunicación por su efectos supone identificar las dimensiones que son necesario medir para evidenciar cambios. Este ítem diferencia monitoreo, de la evaluación y propone algunos lineamientos para abordar este desafío en las instituciones. El sexto capítulo plantea una ruta para la gestión de la comunicación integral de la institución. En este sentido precisa el rol de la dirección institucional, el perfil del comunicador, la necesidad de la comunicación interna, entre otros elementos que deben conformar una hoja de ruta para posicionar la comunicación en las instituciones. La guía está acompañada de ejemplos, ejercicios de aplicación y un planteamiento de desafíos para las instituciones." (Presentación, página 9) more

Google Scholar (14)

WorldCat (14)

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Keith A. Quesenberry

Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 82 pp.

"This module provides key conceptual and theoretical elements for participants to gain a deeper understanding of the underlying processes and methodologies that guide the design, implementation and evaluation of a communication strategy. There are many definitions and approaches that vary depending ... upon the type of communication approach, and the specific development and social change issues being addressed. While this is not meant to be an academic text and is purposefully written in a way that is accessible to multiple audiences, it does include relevant academic references for those readers interested in the rich communication for development literature. Chapter One includes a general approach to strategic planning in social organisations. It is expected to help assist understanding of how a communication strategy must be formulated as an integral component of the policies and strategic focus areas of the organisation. Chapter Two briefly discusses key concepts and theoretical shifts around communication, culture, development and social change processes. As communication processes often entail a political perspective, these processes are linked with the goal of strengthening democracy and citizenship, as well as with the achievement of development objectives such as the Sustainable Development Goals and their corresponding targets. This chapter also discusses inclusive perspectives, particularly in relation to gender and human rights. Chapter Three includes a brief history of the evolution of conceptual approaches in the field of communication for development, many of which are derived from important transformations in development efforts over the last 70 years, as well as reformulations of the role played by communication in those processes. Chapters Three and Four introduce key communication models and strategies for social and behaviour change. These chapters emphasise conceptual elements and highlight specific methodological elements that are discussed in detail in the Participant’s Module. Finally, Chapter Five provides core concepts and definitions about designing, implementing and evaluating communication strategies for development and social change, including formative research, strategy design, and monitoring and evaluation. Specific guidance on how to implement each of these steps is provided in the Participant’s Module." (Overview, page vii) more

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Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Rafael Obregón Gálvez, Jair Vega Casanova

Windhoek: Friedrich-Ebert-Stiftung (FES); Universidad del Norte (2019), vii, 64 pp.

"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t ... more

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Communication in Citizen Science: A Practical Guide to Communication and Engagement in Citizen Science

C. Veeckman, S. Talboom, L. Gijsel, H. Devoghel, A. Duerinckx

Leuven: Scivil (2019), 58 pp.

"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen sc ... more

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The Resource Mobilization Guidebook

Paris: UNESCO (2019), 134 pp.

"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha ... t identified for 2018-2019. Going forward, in order to meaningfully play its role in the achievement of the SDGs, and to maintain its relevance and visibility in an increasingly competitive environment, UNESCO needs to step up its resource mobilization performance – leveraging additional financial resources, diversifying its financial partners, working to increase the predictability of its resources, and accessing know-how and capacity from its public and private partners. To realize this ambition every entity in the Organization – whether Sector or Section, Field Office or Institute is called to play its part. To help colleagues contribute in the most efficient way to this house-wide resource mobilization effort, and ensure that we are all pulling in the same direction, the Resource Mobilization Guidebook gives a step-by-step overview of the process of mobilizing resources. It explains who does what as part of a closely coordinated resource mobilization effort, and explains in detail at each stage in the process. It gives an overview of the tools, templates, modalities, and other knowledge resources available to all staff from the preliminary assessment of needs to the final programme evaluation. Most importantly, the Resource Mobilization Guidebook places resource mobilization in the wider context of partnerships, which constitute themselves a separate SDG (SDG 17). Resource mobilization at UNESCO is not simply a transaction. It is a mutual commitment to build a long-term partnership based on a common purpose, mutual accountability and a shared commitment to deliver results. The Guidebook shines a light on the principles, values and priorities that underpin the way we mobilize resources. Its overarching purpose is to facilitate the work of the staff, to encourage the development of house-wide standards, and to foster excellence in the way we nurture and manage partnerships at UNESCO." (Preface) more

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How Peruvian Police Became People’s Uncle

Katherine Durand

Center for Media, Data and Society (CMDS) (2019)

"Thanks to social media, Peruvian police does a better job in communicating with people. In its videos and posts, it uses celebrities, popular phrases, famous movie scenes or lyrics of well-known songs. Its social media page has been encouraging people to refrain from drinking alcohol when taking th ... more

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Google Scholar (20)

WorldCat (19)

Geschichten erzählen: Storytelling für Radio und Podcast

Sven Preger

Wiesbaden: Springer VS (2019), ix, 294 pp.

"Dieses Buch beschreibt den professionellen Weg zu einer spannenden Erzählung. Es gibt praxistaugliche Antworten auf alle entscheidenden Fragen: Welche Stoffe taugen für lange Geschichten? Wie halte ich die Spannung von Anfang bis Ende aufrecht? Wie finde ich meine Erzählstimme? Und wie entwickel ... more

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La información como herramienta de participación ciudadana: Prensa, medios y redes sociales

Adriana Amado, Eugenia Etkin, Leonardo Báez

Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2019), 60 pp.

External Link (23)

Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance

R. Christine Hershey, Vanessa Schnaidt

Los Angeles: Cause Communications, 4th ed. (2019), xiii, 100 pp.

"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative ... more

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Google Scholar (17)

WorldCat (18)

The Instigatory Theory of NGO Communication: Strategic Communication in Civil Society Organizations

Evandro Oliveira

Wiesbaden: Springer VS (2019), xxv, 262 pp.

"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an ... more

Publicidad con sentido social Inspiring Practice

Guía para la gestión de la comunicación en las instituciones Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module Key Guidance

Communications Toolkit: A Guide to Navigating Communications for Social Impact Key Guidance

Publicidad con sentido social
Inspiring Practice

Guía para la gestión de la comunicación en las instituciones
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Conceptual Module
Key Guidance

Voices with Purpose: A Manual on Communication Strategies for Development and Social Change. Participant's Module
Key Guidance

Communications Toolkit: A Guide to Navigating Communications for Social Impact
Key Guidance