"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
"This guide helps media managers identify and choose the most relevant business models and practices that fit with their missions and operating conditions. It provides a common language around core concepts of media business functions and provides links to further resources. It offers practical, str
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aightforward guidance on growing audiences and diversifying revenue sources. The guide is written through the lens of news media and is written by media managers experienced in many different contexts. It includes topical overviews, case studies, interviews, guest essays, and practical hands-on tools." (Page 6)
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"Ziel des Buches ist es, ein grundsätzliches Verständnis zu schaffen und methodische Herangehensweisen darüber zu vermitteln, was erfolgreiche Kommunikation in diesem Branchenkontext auszeichnet und welche Wirkungen sich mit Kommunikation erzielen lassen - veranschaulicht an vielen Fallbeispielen
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aus der landwirtschaftlichen Praxis. Auf diese Weise schlägt das Buch eine Brücke zwischen Kommunikationsmanagement und Agrarwirtschaft und damit zwischen allgemeiner Theorie und branchenbezogener Anwendung." (Verlagsbeschreibung)
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"La planificación en comunicación institucional colabora a organizar lo que se pretende comunicar. Una buena planificación ayuda a direccionar los objetivos que se pretenden lograr, define los públicos a los que se intenta involucrar y establece cuáles son las herramientas más efectivas para c
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omunicar. En efecto, para determinar acciones de comunicación es crucial marcar un rumbo que funcione de guía, a modo de un mapa que oriente las comunicaciones y que, por lo tanto, permita sistematizar y dar congruencia a dichas acciones. De nada vale arrojar mensajes por distintas plataformas si no se tiene en claro cuál es el sentido de la conversación que se pretende desarrollar. La planificación es un proceso que integra momentos, y que pueden diferenciarse según cuatro criterios: a. Momento analítico: se trata de responder y describir con exactitud la situación comunicacional de la cual se parte, que en general coincide con el diagnóstico; b. Momento normativo: en este momento se formula el plan, ya que responde a la cuestión del deber ser, a lo que se quiere llegar [...]; c. Momento estratégico: en este momento se determina cuál es el camino para transformar la situación inicial en situación deseada [...]; d. Momento operacional: se corresponde con la implementación de un plan [...]" (Página 8-9)
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"O Manual Prático de Assessoria de Imprensa é um instrumento de apoio ao ensino e à aprendizagem desta área e visa dotar os leitores de competências práticas essenciais de assessoria de imprensa. Mais do que refletir teoricamente sobre os seus fundamentos ou situá-la no seu contexto históric
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o, pretende, de forma acessível, descrever a Assessoria de Impresa, a rotina profissional dos assessores, e as suas dificuldades empíricas no exercício da profissão. O seu objetivo é ser um livro de consulta rápida que dê respostas concretas aos desafios quotidianos da profissão e ajude estudantes e profissionais – com vista ao seu sucesso – a melhor usar o acervo de ferramentas da assessoria de imprensa – desde o comunicado passando pela conferência de imprensa até ao clipping. Agente propulsor de negócios e informação, a Assessoria de Imprensa é uma área estratégica da comunicação que encontra nestas páginas um manual para o seu exercício. Este livro divide-se entre uma parte teórica e uma parte empírica: a primeira, situando historicamente a assessoria de imprensa, caracterizando-a e descrevendo a atividade diária do assessor; a segunda, concentrando-se nas diversas ferramentas à disposição do assessor e que o ensinam (ou relembram) a escrever comunicados de imprensa, a fazer o follow-up ou a compor press kits eficazes. Nesta segunda parte, presta-se atenção à preparação para entrevistas, bem como à assessoria de imprensa digital, não esquecendo a dimensão ética da profissão e as dificuldades prosaicas inerentes ao seu desempenho." (Introdução, página 20)
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"Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to: make a fundraising plan; work with individual donors; keep givers giving; plan special events; solicit grants from foundations and corporations; use traditional a
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nd social media to engage supporters; start a side business to raise funds; and much more. Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and “consultant speak” that’s all too common in nonprofit books. The 7th edition is completely updated to reflect recent fundraising trends, such as a rise in the proportion of gifts coming from wealthy donors owing to tax changes. It also suggests strategies for drawing supporters to virtual events." (Back cover)
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"Speaking to the media is an important channel that healthcare professionals can use to raise awareness about the health impacts of climate change and encourage action to tackle the climate crisis. This guide gives you a quick and practical introduction to giving interviews to prepare you for future
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media opportunities." (Introduction)
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"This study looks into the safety and security needs, resources and environment of visual storytellers and journalists, with a focus on independent documentary filmmakers. The study was commissioned by the International Resource for Impact and Study (IRIS) and the Ford Foundation out of a concern th
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at while there are significant threats to the safety of visual storytellers and journalists, few safety and protection resources are available to them particularly in emergency situations." (Summary)
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"This project demonstrates that there is another way of gathering and sharing the stories of people living in poverty around the world. Until now, there has been much positive and enthusiastic discussion amongst INGO communications and fundraising professionals about how to change the way we tell st
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ories, but no one has ever put their money on the line to test whether participant-led fundraising is possible [...] Conclusions: Participant led fundraising appeals can be as, or more effective at raising funds than charity led appeals [...] Stories produced by people from the communities in which the programmes are happening can create a stronger emotional bond with donors [...] Participant led stories feel more authentic to donors [...] It is not necessary to outline to a supporter their role when communicating an issue [...] Participant-led storytelling challenged some of the saviourist narratives INGOs are accused of perpetuating, with both participants and donors recognising this and reacting positively." (Conclusions, page 24-25)
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"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG
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O organizing from all over the world—ranging from Sudan via Brazil to China – to illustrate the particular contexts that make NGO advocacy necessary, while also highlighting successful initiatives to illuminate the important spaces NGOs occupy in civil society." (Publisher description)
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"Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best 'how-to' guides for students and practitioners. Digestible and easy to read,
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this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice." (Publisher description)
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"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
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ien. En tant que manager, professionnel ou responsable com’ et marketing, vous ne pouvez plus rester en marge de cette révolution pleine d’opportunités." (Verso)
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"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
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ichkeiten, als man denkt) bis hin zu komplexeren Ansätzen wie Newsjacking oder User Generated Content-Strategien." (Buchrücken)
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"This compact guide provides helpful hints and advice to support you in your PR work. It should inspire you with ideas and suggestions for your daily engagement. It is designed to be practical and useful, no matter whether you are a greenhorn just starting out or a seasoned old hand. The topics and
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content are tailored to foundations working in the so-called non-profit sector. We look forward to receiving your feedback for the next edition and hope you will enjoy the read." (Foreword)
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"For civil society and activists, media is an important part of how we shape opinions, provide information, and advocate for change. But to harness this influence, we need to know how the media works, how to connect with journalists, and how to “speak their language”. This handbook comprises a s
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eries of tip sheets designed to help better connect with media, and to know how to turn issues into news." (About this handbook)
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"Storytelling is the most powerful way for donor and non-governmental organisations to convey their work because stories allow audiences to connect on both intellectual and emotional levels. However, much of the storytelling about development work in Africa is unethical and perpetuates harmful and s
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tereotypical narratives about the continent. Stories that reinforce stereotypes about Africa often arise from the power dynamics between those who are telling the stories and those about whom stories are being told. This practical guide aims to address some of these issues by providing practical, ethical guidelines for storytellers to share their work on the continent [...] This handbook considers the challenges of ethical storytelling and provides practical examples of how difficulties might be overcome. It looks at all the stages of the storytelling process: conceptualising a project, planning, gathering material, producing a draft, gathering feedback on it, and producing a final version before disseminating it. As part of the process of developing this handbook, we reviewed 36 academic papers and books chapters covering the subject. We also interviewed eight African storytellers, including filmmakers, photographers, radio producers and writers who were researching and producing material about Africa for an international audience or for donor agencies." (About this handbook, page 1)
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"The aim of this guidebook is to walk you through – step by step – how to best organize digital events from the concept phase to planning to going live. It includes processes to help you learn from your experiences and improve your future events. This manual will not only assist you in organizin
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g online events that work towards your goals, but in creating digital experiences that attract the right audience and help you connect with them. Connections like these can develop even under difficult conditions like if your audience only has limited internet access, for example, or can only participate via a mobile phone. The guidebook offers a roadmap for success and is based on the practical experience that DW Akademie and its partner organizations have gained through staging online events during the pandemic. It is the sum of our insights gathered during this unusual period in world history. We hope this practical guide – and the case studies included – will provide you and your organization with the strategy and information needed for creating meaningful interaction with your audience through successful online events." (Introduction)
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