Toolbox Campaigning, Advocacy, PR

"Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and alcoholism, to encourage safe sex and to encourage physical fitness), environmental campaigns (e.g., to promote recycling), education campaigns (to encourage literacy) and the protection of i ... more

Google Scholar (7)

WorldCat (7)

Öffentlichkeitsarbeit: Hörfunk. Handbuch über den Umgang mit dem Medium Hörfunk

Tom Buschardt

Berlin: Vistas (1998), 221 pp.

Google Scholar (9)

WorldCat (8)

Fachlexikon Öffentlichkeitsarbeit: Von Abonnementzeitung bis Zusatznutzen

Rainer Lange, Marianne Ohmann (eds.)

Frankfurt am Main: Gemeinschaftswerk der Evangelischen Publizistik (GEP) (1997), 191 pp.

"Der erste Teil des Lexikon erklärt die Fachterminologie von Public Relations und Öffentlichkeitsarbeit. Im zweiten Teil beschreiben Planungshilfen die Vorbereitung und Durchführung von PR-Kampagnen, Werbemaßnahmen und Pressekonferenzen, systematisieren das Spendenmarketing, die Medienbelegung u ... more

Google Scholar (6)

WorldCat (7)

Presse- und Öffentlichkeitsarbeit für Kinderrechte: Ein Praxisbuch

Bergit Fesenfeld

Mülheim an der Ruhr: Verlag an der Ruhr (1997), 226 pp.

Google Scholar (9)

WorldCat (8)

Talking Straight: A Guide to Clear and Effective Public Speaking

Augustine Loorthusamy

Manila: Asian Social Institute (1996), 92 pp.

Google Scholar (9)

WorldCat (7)

Werbende Gemeinde: Ein Handbuch

Gemeinschaftswerk der Evangelischen Publizistik (GEP), Redaktionskreis WerbeDienst (eds.)

Hamburg; Stuttgart: Steinkopf, völlig überarb. Neuaufl. (1995), 220 pp.

"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun ... more

Google Scholar (8)

WorldCat (8)

On Printed Matter and Beyond: Media, Orality and Literacy

Kees Epskamp

Den Haag: Centre for the Study of Education in Developing Countries (CESO) (1995), 136 pp.

"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto ... rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11) more

Google Scholar (8)

WorldCat (8)

Leitfaden für die Pressearbeit: Anregungen, Beispiele, Checklisten

Knut S. Pauli

München: Deutscher Taschenbuch Verlag (dtv) (1993), x, 233 pp.

Google Scholar (8)

WorldCat (9)

Modules in Public Education and Social Marketing

Victor T. Valbuena (ed.)

Singapore: Asian Mass Communication Research and Information Centre (AMIC) (1991), 8 modules

Google Scholar (7)

WorldCat (8)

Guide de publication scientifique

Dominique Hado Zidouemba, Gilles Vilasco, R. Ba Touré, S. Nzassi Ibouanga (eds.)

Dakar: Association des Rédacteurs et Editeurs Scientifiques d'Afrique Francophone (1991), 92 pp.

"Vise à aider les auteurs à se familiariser avec l'usage courant et les règles régissant la rédaction et l'édition d'ouvrages et de revues scientifiques. Explique les problèmes qui existent dans le secteur de l'édition scientifique et universitaire en Afrique francophone, dont l'un des plus ... more

Google Scholar (8)

WorldCat (8)

Public Relations: The Malaysian Experience

Benedict Morais, Hamdan Adnan (eds.)

Kuala Lumpur: Institut Perhubungan Raya Malaysia (Institute of Public Relations) (1986), 259 pp.

"A compilation of articles by Malaysian academicians and public relations professionals from the public and private sectors, intended both as a text and as a survey for the interested layman. In two parts: the first deals with public relations in several types of business, in government and in some ... more

Google Scholar (7)

WorldCat (7)

Apprendre à communiquer en public

Francine Girard

Mont-Saint-Hilaire, Québec: La Lignée, 2nd ed. (1985), 277 pp.

Google Scholar (7)

WorldCat (7)

La Teologia della Pubblicistica

Roma: Edizioni Paoline (1970), 221 pp.

Google Scholar (9)

WorldCat (8)

Les Relations Publiques et l'Aménagement du Tiers-Monde

R. Perol

La Maison de Verre , issue 34 (1968), pp. 7-12

"L'auteur défend l'idée que les relations publiques ne peuvent se désintéresser du tiers-monde si elles entendent, en vue de leur développement, participer aux grand mouvements de la civilisation — Il expose les dimensions du problème et émet des suggestions quant aux modalités d'applicati ... more

Google Scholar (8)

WorldCat (7)

Le but des relations publiques au sein d'une entreprise privée

H. Kubemba

Congo-Magazine , issue décembre (1966), p. 67

"Commentaires sur le titre insistant sur les relations publiques internes." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1227, topic code 9)

Google Scholar (7)

WorldCat (7)

Le rôle des conférences de pressse dans l'information des journalistes et dans la mise au point de leur optique

J. Todorovitch

Novinarstvo , volume 1, issue 2 (1965), pp. 36-49

Google Scholar (8)

WorldCat (8)

World Congress Endorses Code of Conduct for P.R.: First Steps Taken to Establish Training-Research Center in Rome

R. U. Brown

Editor & Publisher , volume 94, issue 21 (1961), pp. 15, 75

"The International Public Relations Association, which held a meeting on 22nd and 23rd May 1961 in Venice, adopted a Code of Conduct for 225 members from 21 countries — The second World Congress of Public Relations brought together 700 P.R. agents from 41 countries, including the young nations — ... more

Google Scholar (8)

WorldCat (8)

Les techniques de diffusion dans la civilisation contemporaine: Presse, radio, cinéma, télévision

Lyon: Chronique Sociale de France (1955), 414 pp.

"Compte rendu in extenso de la 42e session des semaines sociales de France (Nancy, 1955) — Ensemble des interventions sur les techniques de diffusion envisagées au point de vue psychologique, économique, politique, culturel, éducatif, juridique, moral et religieux." (Jean-Marie Van Bol, Abdelfa ... more