"Meine Reise in die Slums von Bangladesch“ heißt ein Video, das Julien Bam im Mai 2019 auf Youtube veröffentlicht. Julien Bam ist mit mehr als fünf Millionen Followern einer der erfolgreichsten deutschen Influencer. Seine aufwändig produzierten Clips sind meist laut und albern, er singt und ta
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nzt, parodiert Musikhits. Auf dem Video aus Bangladesch schlägt der 31-Jährige leisere Töne an. Er reist durchs Land, trifft Menschen, die mit Armut und den Folgen des Klimawandels zu kämpfen haben, und denkt darüber nach, was all das mit ihm zu tun hat. Mehr als 1,9 Millionen Aufrufe zählt das Video auf Youtube. Viel Aufmerksamkeit für das Kinderhilfswerk Unicef, dessen Projekte Bam in Bangladesch besucht hat. „Das Feedback war toll“, sagt Daniel Debray, der bei Unicef für Influencer-Kooperationen zuständig ist. „Es gab 16.000 Kommentare auf Youtube und wir haben durch die Aktion 90.000 Euro an Spenden eingenommen.“ Vor allem hat Unicef eine begehrte Zielgruppe erreicht: junge Menschen, die sich eher über Youtube oder Instagram informieren als über klassische Medien. Taugt das als Vorbild für andere Hilfsorganisationen, die nach Wegen suchen, das Interesse Jugendlicher und junger Erwachsener an entwicklungspolitischen Themen zu wecken? Dieser Frage gingen Fachleute Mitte November bei einer Veranstaltung der Filmtage Globale Perspektiven an der Evangelischen Akademie Frankfurt nach." (Einleitung)
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"Each chapter starts with a brief recap of the key lessons that are covered in storytelling with data. This is followed by: 'practice with Cole': exercises based on real-world examples posed for you to consider and solve, accompanied by detailed step-by-step illustration and explanation; 'practice o
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n your own': more exercises and thought-provoking questions for you to work through individually without prescribed solutions; 'practice at work': thoughtful guidance and hands-on exercises for applying the lessons learned on the job, including practical instruction on when and how to solicit useful feedback and iterate to refine your work from good to great Much of the content you’ll encounter here is inspired by our storytelling with data workshops. Because these sessions span many industries, so do the examples upon which I’ll draw. We’ll navigate between different topics—from digital marketing to pet adoption to sales training—giving you a rich and varied set of situations to learn from as you hone your data storytelling skills." (Introducion, page xii)
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"This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make themselves the subject of storytelling. These narratives discuss interconnectedness, self-staging, and managi
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ng boundaries. From the perspective of media and cultural research, they can be read as responses to the challenges of contemporary society. Providing empirical evidence and thought-provoking explanations, this book will be useful to students and scholars who wish to uncover how ongoing processes of cultural transformation are reflected in the thoughts and feelings of the internet generation." (Publisher description)
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"Verbände, NGOs und soziale Bewegungen sind nicht-staatliche Akteure, die für moderne Demokratien eine relevante Vermittlungsfunktion zwischen Staat und Gesellschaft ausüben. Sie treten für soziale, ökologische, kulturelle oder politische Interessen ein. Ihre Kommunikationsinstrumente und -stra
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tegien zielen in der Regel zum einen auf politische Entscheider, die sie von ihren Positionen überzeugen, und zum anderen auf die Bürger, die sie zu Teilnahme und Engagement bewegen wollen. Dafür greifen sie auf aufmerksamkeitsversprechende Kommunikationsaktivitäten im online und offline Bereich zurück." (Zusammenfassung)
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"How we communicate research is changing because of new (especially digital) possibilities. This article sets out 10 easy steps researchers can take to disseminate their work in novel and engaging ways, and hence increase the impact of their research on science and society." (Author summary)
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que
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buscan los departamentos de recursos humanos o diferentes personas cuando se encuentran con alguien por primera vez. Y conocer, comprender y manejar los nuevos lenguajes (de medios, de formatos, de relacionarse) es clave para el éxito." (Página 11)
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"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h
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eraus. Dieses Buch beleuchtet einerseits relevante Aspekte sowie Entwicklungen des Influencer-Marketings und beschreibt andererseits unterschiedliche Typen von Meinungsmachern. Es ordnet das Influencer Marketing als Trend und Kommunikationsform in den Marketing-Mix ein und gibt praktische Tipps für die Umsetzung aus verschiedenen Perspektiven: von der Marketingstrategie und der Auswahl geeigneter Multiplikatoren über das Projektmanagement und den Umgang mit Influencern bis hin zur Erfolgsmessung." (Verlagsbeschreibung)
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"In the formative evaluation, church data from the retrospective baseline showed that after being exposed to the “What’s Your Story?” methodology by Heartlines, 42% of respondents had engaged in further intentional storytelling with others. In comparison to this, in the summative evaluation, a
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full 80% of respondents reported that they had engaged in further storytelling processes with others. This increased likelihood of someone adopting the WYS approach amongst respondents that were introduced to WYS in the period after the formative evaluation can, in part, be explained by the issue of ‘dosage.’ That is, the level of exposure that the respondent had to WYS at the point of being introduced to it. In the formative evaluation, 56% of respondents had medium to high dosage. In the summative evaluation, however, this had increased to 84%. These findings provide evidence that the greater the exposure to WYS when it is introduced to participants, the greater the likelihood that it will be taken up as a methodology that participants then introduce to others. This finding also suggests that Heartlines took on board the recommendation in the formative report to support higher dosage options. Workplace data were only collected once, during the formative evaluation of WYS in churches. Of these workplace respondents, 48,5% reported that they had gone on to adopt the WYS approach and the issue of ‘dosage’ was also an important factor in determining who chose to adopt the WYS methodology. Once individuals have adopted the WYS methodology, the evidence suggests that the vast majority repeat the methodology more than once and that those who are exposed to it cascade it even further into their homes, neighbourhoods, workplaces and communities. The findings also give strong evidence for positive changes as a result of being exposed to WYS. These are found at the level of the individual, within churches, workplaces or other organisations, and beyond these organisations into the wider community." (Executive summary)
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"Citizen science is a vast field. It covers the spectrum of research approaches and offers different methods for engaging volunteers with research in a variety of ways. Common to every citizen science project is a need to communicate with the public effectively. This to recruit and retain citizen sc
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ientists, but equally to inform, train and thank them, in the proper manner, when the project ends. It was this need which prompted Scivil, the Flemish Knowledge Centre for Citizen Science, to set up the working group on communication and participation. The working group decided to document its communication expertise in this guide for anyone who plans to initiate a citizen science project [...] In this guide we provide the building blocks to write up a communication plan for your project, and we include exercises on how to identify a target audience and reach out to schools. We also offer a set of tactics and tools, to secure the initial and continued participation of your citizen scientists. Finally, with our practical tips, you can begin the job of defining your communication plan and choosing the right tactics for effective communication in citizen science. This guide is for anyone who finds themselves communicating and engaging with citizen scientists. The content of the guide is based on studies of citizen participation and the real-life experience of science communicators." (Preface, page 4)
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"While there are many books, digital libraries, workshops, and presentations on individual aspects of communications for social impact, few resources succinctly cover the broad spectrum of communications needs for this field. To determine the content of the Toolkit, we conducted national qualitative
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and quantitative surveys with small, medium, and large organizations, leaving us with a snapshot of what communicators need today and how those needs have changed over time. The result is a book whose content is directed by the people it was intended to serve. This book is developed as a guide to help you find the best approaches, messages, and vehicles for reaching all of your key audiences. It is not meant to be a textbook or a definitive source on any one topic, but rather an overview of what you, as a social impact leader, need to know to navigate your way through the myriad of communications approaches—from branding your organization and developing your communications plan, to choosing the right tactics and measuring your results. First published in 2002 and now in its 4th edition, this book has undergone a major revision to reflect the latest strategies, trends, and opportunities, both in the field of communications and in the field of social impact more broadly. We’ve borrowed ideas from other fields, incorporating best practices from both small business and the corporate world. We know from experience that a balance of tried-and-true and fresh approaches can help organizations achieve even greater results." (Introduction, pages ix-x)
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"Damit die PR-Mitarbeiter die zunehmend breiter werdende Palette an PR-Instrumenten und -Maßnahmen beherrschen, sind in diesem Praxisband die aktuell relevanten Basics der PR zusammengefasst. Praxisnah und anschaulich liefert der Band direkte Hilfen für die tägliche Arbeit und vermittelt Einsteig
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ern und Fortgeschrittenen die Grundlagen der PR. Schritt-für-Schritt-Anleitungen, Checklisten, Beispiele und Leitfäden bieten direkte Orientierung und ermöglichen die einfache Umsetzung in die Praxis." (Verlagsbeschreibung)
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"In light of the positive evolution in the mobilization of voluntary contributions over recent years, UNESCO can be more ambitious in setting its resource mobilization targets. At USD 453 million, the funding gap in the draft programme and budget for 2020- 2021 represents an increase of 30% over tha
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t identified for 2018-2019. Going forward, in order to meaningfully play its role in the achievement of the SDGs, and to maintain its relevance and visibility in an increasingly competitive environment, UNESCO needs to step up its resource mobilization performance – leveraging additional financial resources, diversifying its financial partners, working to increase the predictability of its resources, and accessing know-how and capacity from its public and private partners. To realize this ambition every entity in the Organization – whether Sector or Section, Field Office or Institute is called to play its part. To help colleagues contribute in the most efficient way to this house-wide resource mobilization effort, and ensure that we are all pulling in the same direction, the Resource Mobilization Guidebook gives a step-by-step overview of the process of mobilizing resources. It explains who does what as part of a closely coordinated resource mobilization effort, and explains in detail at each stage in the process. It gives an overview of the tools, templates, modalities, and other knowledge resources available to all staff from the preliminary assessment of needs to the final programme evaluation. Most importantly, the Resource Mobilization Guidebook places resource mobilization in the wider context of partnerships, which constitute themselves a separate SDG (SDG 17). Resource mobilization at UNESCO is not simply a transaction. It is a mutual commitment to build a long-term partnership based on a common purpose, mutual accountability and a shared commitment to deliver results. The Guidebook shines a light on the principles, values and priorities that underpin the way we mobilize resources. Its overarching purpose is to facilitate the work of the staff, to encourage the development of house-wide standards, and to foster excellence in the way we nurture and manage partnerships at UNESCO." (Preface)
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