Voices with purpose: a manual on communication strategies for development and social change. Facilitator's module
Windhoek:
Friedrich-Ebert-Stiftung (FES); Universidad del Norte
(2019), ix, 21 pp.
ISBN 978-99945-77-56-9
CC BY-NC-SA
Other Editions: also published in Portuguese
"This module provides methodological support for the facilitation of workshops aimed at assisting social, community, state and non-governmental organisations in the formulation of communication strategies for development and social change. Facilitators are advised to use this module to plan and prepare workshops while making relevant adaptations based on the context in which the workshop will be facilitated, the needs and realities of participants, and the relevant experiences that each facilitator brings to the workshop. This module suggests activities and timeframes, which can be modified according to the availability of resources of the organisation receiving the training, the complexity of communication, social and development issues that constitute the focus of the workshop, or the scope of the strategy to be formulated." (Overview, p.vii)
Contents
DAY ONE
1 Welcome, logistics and participants’ introduction, 1
2 Participants’ experiences and lessons learned, 2
3 Current situation of organisation, 3
DAY TWO
4 Conceptual and theoretical foundations, 4
5 Communication models, paradigms and planning models, 5
6 Communication strategies, 6
7 Research, 7
8 Designing a communication strategy, step-by-step, 7
9 Step 1 – Situational analysis/Understanding the situation, 8
DAY THREE
10 Step 2 – Formulation of the communication strategy, 9
DAY FOUR
11 Step 3 – Creation of effective communication materials and activities, 11
12 Step 4 – Implementation and monitoring, 12
13 Step 5 – Evaluation and replanning, 13
DAY FIVE
14 Closing and workshop evaluation, 14
Annex 1 Participant questionnaire, 15
Annex 2 Evaluation questionnaire, 20
1 Welcome, logistics and participants’ introduction, 1
2 Participants’ experiences and lessons learned, 2
3 Current situation of organisation, 3
DAY TWO
4 Conceptual and theoretical foundations, 4
5 Communication models, paradigms and planning models, 5
6 Communication strategies, 6
7 Research, 7
8 Designing a communication strategy, step-by-step, 7
9 Step 1 – Situational analysis/Understanding the situation, 8
DAY THREE
10 Step 2 – Formulation of the communication strategy, 9
DAY FOUR
11 Step 3 – Creation of effective communication materials and activities, 11
12 Step 4 – Implementation and monitoring, 12
13 Step 5 – Evaluation and replanning, 13
DAY FIVE
14 Closing and workshop evaluation, 14
Annex 1 Participant questionnaire, 15
Annex 2 Evaluation questionnaire, 20
