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104
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Nonprofit Public Relations: Experiences
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NGOs & Civil Society Organizations: Communication Strategies & Practices
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Communication Strategies
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Strategic Communication Planning
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Campaigning
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Crisis Communication
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Development Communication, Communication for Development (C4D)
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Online Marketing, Online Public Relations
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Rhetorics, Public Speaking, Speeches
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Press Releases & Press Conferences
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Presentation Skills & Techniques
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Communication for Social Change
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Online Fundraising
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Organizational Communication, Institutional Communication
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Fundraising
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Campaigning: Planning & Implementation
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Social Marketing
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Social Media
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Event Marketing & Communication
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Influencers (Social Media)
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Public Relations: Planning & Implementation
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Participatory Videos & Community Filmmaking
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Development Communication Campaigns
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Public Relations: Interview Skills & Training
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Participatory Communication
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Nonprofit Organizations, NGOs
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Behaviour Change Communication
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Gaming, Video Games
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Corporate Communications
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Advertising
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Campaigning: Evaluation, Monitoring, Impact Assessment
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Development Organizations: Communication Strategies & Media Representation
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Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
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Community Development
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Financing Nonprofit Organizations
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Online Public Relations
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YouTube
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Communication & Conversation Skills
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Change & Process Management
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Nonprofit Advertising, Advertising for Noncommercial Purposes
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Advocacy
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Digital Activism, Cyber Advocacy
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Media Advocacy, Media Activism
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Development Aid Public Relations, Development Public Awareness Raising
4
Discourse & Discourse Analysis
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Digital Journalism, Online Journalism
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NGO Websites
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HIV / AIDS Communication
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Creativity
4
Ethics in Public Relations
3
Public Relations: Evaluation, Monitoring, Impact Assessment
3
Community Media
3
Oral Cultures & Traditions, Oral History, Oral Testimonies
3
Messages, Message Design, Message Analysis
3
Nonprofit Management, NGO Management, Management General
3
Communicating Development Projects, Media in Development Programmes
3
Crossmedia Publishing
3
Digital Platforms & Intermediaries
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Interactive Media
3
Social Media Marketing in Broadcasting Enterprises
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Twitter & Microblogs
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Instagram
3
Education and Communication / Media
3
Environmental Communication
3
Communication for Sustainable Development
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Mobile Journalism, Video Journalism
3
Corporate Communications: Internal
3
Knowledge Management
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Political Communication
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Emotions in the Media, Emotional Functions & Messages of Media
3
Persuasive Communication
3
Infographics & Data Visualization
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Advertising Planning & Implementation
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Celebrity Humanitarianism
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Gender Advocacy & Empowerment, Gender Mainstreaming
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Social Movements: Communication Strategies & Practices
2
Audiences & Users
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Target Groups
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Book Marketing, Branding & Promotion
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Catholic Church: Public Relations & Institutional Communication
2
Catholic Digital Media Presence & Online Communities
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Church Public Relations
2
Parish Communication, Parish Public Relations
2
Theologies of Communication
2
Film Production Skills
2
Films
2
Community Communication
2
Groups, Group Communication, Group Development
2
Media Monitoring, Media Observatories
2
Collective Memory & Media, Media Representation of History
2
Narratives, Narrative Structures
2
Writing & Writing Styles
2
Development NGOs
2
Development Aid Reporting
2
Development Journalism & Media Representation of Development Issues
2
Digital Skills, Digital Production Skills
2
Financing Digital / Online Media
2
Podcasts
2
Facebook
2
Media Marketing, Branding & Promotion
2
Commodities, Raw Materials, Extractive Industries, Mining
2
Workshops & Seminars: Methods, Tools, Planning, Experiences
2
Climate Change Communication, Climate Journalism
2
Image Ethics, Ethics in Photojournalism
2
Evaluation Reporting & Communicating Results
2
Gender and Media, Gender and Communication
2
Health Communication
2
Food / Nutrition Communication & Media Representation
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Journalistic Skills
2
Poverty & Impoverished People: Reporting & Media Representation
2
Local Communication & Media
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Human Rights Protection
2
Corporate Identity
2
Financing Media: Customer Payments, Subscription Models, User-Based Financing
2
Crowdfunding
2
Low-Cost Solutions, Low Budget Calculation
2
Organisational Development & Capacity Building
2
Photography
2
Social Photography
2
Opinion Leaders, Politicians, Decision Makers, Elites
2
Public Opinion
2
Radio Dramas, Radio Soap Operas, Radio Fiction
2
Everyday Life
2
Data Analysis & Interpretation
2
Interviewing (Journalistic Genre)
2
Research Report Writing
2
Mobile Phone Apps
2
Mobile Phone Use for Social Purposes, Mobiles for Development
2
Non-Western Communication Approaches
2
Advertising: Message Development
1
Advertising Sales Management
1
Children & Advertising
1
Digital Advertising, Online Advertising
1
Merchandising & Social Merchandising
1
Outdoor Advertising
1
Advocacy Campaigns
1
Advocacy & Empowerment: Children
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Migrants & Refugees
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Civic Engagement, Citizen Participation, Civil Society & Media
1
Film & Video Advocacy / Activism
1
Lobbying
1
Mobile Phone Advocacy & Campaigns
1
Agricultural Information & Extension
1
Audience Feedback, Interaction & Participation
1
Community Radio Audiences & Use
1
Digital & Social Media Use, Internet Use
1
Digital & Social Media Use: Youth
1
Prosumers & User Self-Marketing
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Interactive Radio: Audience Participation, Interaction & Feedback
1
Mobile Phone Use
1
Reading, Reading Habits, Reading Skills
1
Authoritarian Regimes: Media Systems & Landscapes
1
E-Books & Digital Book Publishing
1
Scholarly Book Publishing, Academic Book Publishing
1
Campaigning: Experiences
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Public Awareness Campaigns
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COPE (Catholic Radio Network, Spain)
1
Solidarity
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World Youth Day (Catholic Church)
1
Children and Media
1
Animated Cartoons, Animated Films
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Child Protection, Protection of Minors
1
Children: Media Representation & Reporting
1
Children's Rights
1
Children's Theatre
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Comics, Cartoons, Caricatures
1
Educational Comics & Comics for Development
1
Christian Press: Evangelical / Protestant & Others
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Christian Social Media Presence & Online Communities
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Celebrities, Idols, Stars
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Film & Gender
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Film Directing
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Comedies
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Documentaries, Television Documentaries, Web Documentaries
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Science & Research Dissemination Films
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Short Films
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Film Studies & Research
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Screenwriting, Film Scriptwriting, TV Scriptwriting
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Associations: Communication Strategies & Practices
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Public Diplomacy, Cultural Diplomacy
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Viral Spots & Viral Online Communication
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Press Officers, Spokesmen
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Public Relations Education, Public Relations Training
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Public Relations: Radio
1
Alternative Communication & Media
1
Community Radio Journalism & Production Skills
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Community Reporters, Media Volunteers
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Conflicts
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Reconciliation Work
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Conflict Prevention, Mediation & Reconciliation: Role of Media
1
Foreign Conflict Reporting, International War Reporting
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Human Security Reporting
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Trauma: Media Representation & Reporting
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War Reporting
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Contents of Media
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Content Analysis (Research Method)
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Content & Format Development
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User-Centered Content Development
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Media Criticism
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Culture and Communication, Culture and Media
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Theatre for Development
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Creative & Cultural Industries
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Culture (General)
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Digital Cultures
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Literature
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Tales, Legends, Traditional Literary Lore
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Corporate Donors
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World Bank
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International NGOs
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National Development Planning
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Millenium Development Goals (MDG)
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Development Studies, Development Research
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Public-Private Partnerships
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Development Communication: Indigenous & Traditional Communication
1
Posters for Development & Education
1
Poverty Reduction: Role of Media
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Media Usability
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Digital Media Management, Online Media Management
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Email, Electronic Mail
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WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
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Web Entertainment Series
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Blogging, Blogs
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Influencer Marketing
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Journalistic Social Media Use
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TikTok
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WhatsApp
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Websites
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Website Design & Development
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Discrimination-Sensitive Language, Minority-Sensitive Journalism
1
Health Communication: Disadvantaged Groups, Minorities, Hard-to-Reach Audiences
1
Disaster & Humanitarian Crisis Reporting
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
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Emergency Health Communication
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International Humanitarian Crisis Reporting, Foreign Disaster Reporting
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Disinformation, Misinformation, Fake News
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Countering Hate Speech, Disinformation & Propaganda
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Information Products & Services
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Informal Sector, Informal Economy
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Markets (General)
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Market Strategies
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Alternative Economy, Solidarity Economy, Social Economy Businesses, Fair Trade
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Domestic Workers
1
Poverty & Poverty Reduction
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Microcredits, Microfinance, Small-Scale Loans
1
Privatization
1
Adult Education
1
Educational Games, Serious Games
1
Educational Media: Evaluation, Monitoring, Impact Assessment
1
Higher Education
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Nonformal Education
1
Webinars
1
Entertainment and Media / Communication
1
Addiction to Media & Video Games, Effects of Media on Mental Health
1
Humour, Parody, Satire
1
Radio Entertainment
1
Television Entertainment, Television Entertainment Programmes
1
Soap Operas & Telenovelas
1
Television Entertainment: Specific Programmes
1
Biodiversity Communication
1
Environmental & Land Conflicts Reporting & Media Representation
1
Water Resources Management, Water Access & Supply
1
Ethics in Media & Communication
1
Accountability & Transparency of the Media
1
Ethics in Nonprofit & Community Journalism
1
Evaluation Design & Implementation
1
Evaluation Methods, Evaluation Tools
1
Impact Assessment & Outcome Evaluation
1
Collaboration
1
Developing Position Papers & Drawing up Recommendations
1
Online Meetings & Workshops, Video Conferences, Hybrid Events
1
Good Practice Examples
1
Moderation / Facilitation Skills & Techniques
1
Strategy Development & Strategic Planning
1
Counselling
1
Health Campaigns: Effects & Effectiveness
1
Health Campaigns: Experiences
1
Health Information Materials
1
Medicines, Medical Drugs
1
Mental Health Reporting & Media Representation
1
Indigenous Communication
1
Indigenous Peoples, Indigenous Population
1
Africa: Foreign Media Representation & Image Abroad
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
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Transnational Communication
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UNESCO
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Civic Journalism, Public Journalism
1
Journalistic Genres
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Basic Journalistic Skills
1
Safety of Journalists, Safety Risks of Media Workers
1
News
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News Agencies
1
Photojournalism
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Corruption Reporting & Role of Media in Curbing Corruption
1
Election Reporting
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Protests, Protest Movements, Protest Reporting & Media Representation
1
Risk Communication
1
Science Journalism
1
Metaphors
1
Local Radios, Local Radio Programmes
1
Local Television
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Business Communication
1
Communication
1
Communication Networks
1
Crowdsourcing
1
Nonverbal Communication, Body Language, Gestures
1
Voice & Speaking
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Stereotypes in Media & Communication
1
Trust Building: Role of Communication & Media
1
Social Media Landscapes
1
Budgeting, Cost Calculation, Financial Planning
1
Corporate Social Responsibility
1
Design Thinking
1
Financing Media, Financial Media Management
1
Human Resources Development, Personnel Management
1
Direct Marketing
1
Quality Management
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Starting Media Outlets, Creation of Digital Businesses
1
Migration & Refugees Reporting & (Social) Media Representation
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Digital Photography
1
Civic Engagement, Citizen & Community Participation
1
Public Interest
1
Police
1
Reputation
1
Trade Unions & Labor Movements: Communication Strategies
1
Magazines
1
Christianity Today (Evangelical Christian Periodical, USA)
1
Youth Magazines
1
Project Management
1
Project Design, Project Planning
1
Project Planning: Terms of Reference
1
Project Financing
1
Radio Formats
1
Radio Programming, Programme Structures & Schedules
1
Helplines, Hotlines
1
Media Effects
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Fear, Anxiety
1
Buddhism and Communication
1
Hinduism and Communication
1
Islam and Communication
1
Pilgrimages & Pilgrimage Sites
1
Applied Communication Research
1
Communication & Media Indicators
1
Qualitative Analysis
1
Data Collection, Data Collection Methods
1
Indicators & Indices
1
Participatory Research Methods
1
Qualitative Research Methods
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Quantitative Research Methods
1
Corruption & Combating Corruption
1
Networks & Networking
1
Resilience
1
Theories of Change
1
Low-Cost Technologies
1
Software
1
Mobile Phones, Smartphones
1
Television Programming, Programme Structures & Programme Policies
1
Postcolonial & Decolonial Communication Approaches
1
Suburbs, Poor Districts, Slums, Shanty Towns
1
Visual Communication
1
Audiovisual Language
1
Design & Layout
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Visualization
1
Youth Cultures, Youth Milieus, Youth Identities
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Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Matthias Kuhnert geht der Frage nach, wie zivilgesellschaftliche Gruppen bei der Bevölkerung um Unterstützung für ihre Tätigkeit warben. Am Beispiel zweier britischer NGOs, War on Want und Christian Aid, wird deutlich, welche Emotionen humanitäre Organisationen einsetzten, um ihre Botschaften ... more

Primer of Public Relations Research

New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th ... more
"Praxiswissen" zeigt, wie Vereine und Verbände erfolgreiche Presse- und Öffentlichkeitsarbeit machen können. Der Autor vermittelt das Know-how und Handwerkszeug, das notwendig ist, um interessante Pressemitteilungen, Selbstdarstellungen und Faltblätter zu schreiben; Pressekonferenzen und Intervi ... more
"This article examines the diverse factors shaping the involvement of non-governmental organisation (NGO) with humanitarian photography, paying particular attention to cooperative relationships with photojournalists intended to facilitate the generation of visual coverage of crises otherwise margina ... more
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien ... more

Strategic Planning for Public Relations

London; New York: Routledge (2017), xxxiv, 540 pp.
"Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strat ... more
"The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority o ... more
"Die Digitalisierung setzt die Medienbranche unter Druck – die Menschen wollen alle Inhalte immer und überall abrufen können. Doch nicht nur die Ausspielwege und Erlösmodelle, auch die Angebote selbst und ihre Herstellung ändern sich. STORY NOW ist ein praxisorientiertes Handbuch für alle, di ... more
"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social ... more
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged ... more
"Follow Me Around", "Haul" und "Vlog"? Verstehen Sie, wovon hier die Rede ist? YouTube boomt. Und wenn auch Sie Webvideos nutzen und zum festen Bestandteil Ihrer Online-Marketing-Aktivitäten machen wollen, dann sollten Sie unbedingt dieses Buch lesen. Egal ob Sie YouTube für eigene Kanäle einsetz ... more
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
"Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an ... more
"Without the support of media partners, child helplines miss the chance to tell the story of their work. Without child helplines, media partners fail to gain the full picture of the realities children and youth face every day. The Media Collaboration Toolkit aims to enhance collaborative synergies b ... more