Primer of Public Relations Research
New York: Guilford Press, 3rd ed. (2017), xii, 404 pp.
Contains glossary pp. 345-380, bibliogr. pp. 383-389, index
ISBN 978-1-4625-2270-5
Signature commbox: 10-PR-E 2017
I. AN INTRODUCTION TO RESEARCH IN PUBLIC RELATIONS
Research: An Introduction with Public Relations Implications
Management of Research in Public Relations
Ethical Concerns in Public Relations Research
II. INFORMAL RESEARCH METHODOLOGY
Historical and Secondary Research Methods
Case Studies
Informal Methods of Observing People
Content Analysis
III. FORMAL RESEARCH METHODOLOGY
Measurement in Public Relations
Sampling Messages and People
Survey and Poll Methods
Experimental Method
Descriptive Statistical Reasoning and Computer Analysis
Inferential Statistical Reasoning and Computer Analysis
IV. REPORTING PUBLIC RELATIONS RESEARCH
Writing and Evaluating the Request for Research Proposal
Writing and Presenting the Final Research Report
Research: An Introduction with Public Relations Implications
Management of Research in Public Relations
Ethical Concerns in Public Relations Research
II. INFORMAL RESEARCH METHODOLOGY
Historical and Secondary Research Methods
Case Studies
Informal Methods of Observing People
Content Analysis
III. FORMAL RESEARCH METHODOLOGY
Measurement in Public Relations
Sampling Messages and People
Survey and Poll Methods
Experimental Method
Descriptive Statistical Reasoning and Computer Analysis
Inferential Statistical Reasoning and Computer Analysis
IV. REPORTING PUBLIC RELATIONS RESEARCH
Writing and Evaluating the Request for Research Proposal
Writing and Presenting the Final Research Report
