"The Handbook of Rhetoric and Public Address is a state-of-the-art companion to the field that showcases both the historical traditions and the future possibilities for public address scholarship in the twenty-first century. It focuses on public address as both a subject matter and a critical perspe
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ctive; mindful of the connections between the study of public address and the history of ideas; provides an historical overview of public address research and pedagogy, as well as a reassessment of contemporary public address scholarship by those most engaged in its practice; includes in-depth discussions of basic issues and controversies public address scholarship; explores the relationship between the study of public address and contemporary issues of civic engagement and democratic citizenship; reflects the diversity of views among public address scholars, advancing on-going discussions and debates over the goals and character of rhetorical scholarship." (Publisher description)
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"Das Buch vermittelt als Leitfaden auf unkomplizierte Weise einen umfassenden Überblick darüber, was Pressearbeit ist und kann. Wie komme ich mit den „richtigen Storys" in die Medien? Kann ich auch verhindern, ungewollt präsent zu sein? Wie funktionieren Medien überhaupt? Von der Marke ICH bis
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hin zur Meinungsbildung und Themenführerschaft vermittelt das Buch anschaulich und praxisnah das Wesen der Presse- und Öffentlichkeitsarbeit. Mit konkreten praktischen Beispielen und Checklisten untermauern die Autoren, wie auch Unternehmen der KMU-Branche kostengünstig und effizient Pressearbeit betreiben können. Dabei setzen sich die Autoren auch aus der Sicht der Medien kritisch mit dem Thema auseinander und beleuchten in zahlreichen Interviews mit Vertretern unterschiedlichster Ressorts und Medien die Do's und Dont's, die es im Kontakt mit Journalisten zu beachten gilt. Medienexperten und Redakteure stehen dabei aus ihrer täglichen Praxis Rede und Antwort." (Verlagsbeschreibung)
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"Many professionals in health, education, and community service roles are caught in a particular bind of identity-they live in a complex social borderland of credibility and professional authority while experiencing or having experienced the same discrimination, violence or trauma that they are comm
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itted to conquering. For some, the disclosure of their own stories of marginalization has become a tool for advocacy, for telling a larger truth; for others, self-disclosure is a more personal action, intended to assist isolated others in developing trust and connection. Linde Zingaro, a lifelong social service worker and activist, interviewed several colleagues who have chosen to speak out in this way, talking with them about their ethics and intentions, and collaborating to identify some of the risks of negative personal and professional consequences for the practitioner. She uses their voices-and her own-to illustrate some of the ways that these people have learned to safely and effectively use the transformative potential of storytelling as significant social action." (Publisher description)
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"With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book gui
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des you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment." (Back cover)
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"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
"Many nonprofits spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office. Why? Invariably, it’s because the report received little to no media coverage. The good news is, it doesn’t have to
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be this way. This guide offers 10 tips for turning your report into a morning headline or a segment on the evening news. No matter what your issue is or what type of research you’re releasing — from scientific data to a public opinion survey — these tried and true tips can help you insert your hard work into the news cycle." (Introduction)
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"Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. It covers consumer-generated content, memory grids, the digital storytelling y
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outh movement, participatory public history, audience reception, videoblogging and microdocumentary. It pinpoints who is telling what stories where, on what terms, and what they look and sound like. And it explores the boundaries of digital storytelling from China and Brazil to Western Europe and Australia." (Publisher description)
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"A community research partnership is ideally part of a larger collaboration that includes the interests of each partner and spans a wide range of activities. Often a neglected afterthought in busy research schedules, the dissemination of key findings upon project completion is a crucial step in comm
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unity-based research. In fact, we believe that researchers have an ethical obligation to ensure that research findings are disseminated to research participants, as well as other individuals and institutions in the communities in which we work. In an effort to increase ease and efficiency, this document provides key strategies for dissemination, including practical advice and specific templates you can adapt for your use. Through this strategic dissemination approach, CARE (Community Alliance for Research and Engagement) intends to distribute salient findings to affected communities, participant agencies, health departments, researchers, policy makers, and health advocacy groups." (Page 1)
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"This book reveals the true impact of stories on our lives and how stories can create feelings of hope, take away psychological distress and even stimulate the immune system. It contains over 90 short stories, and allows readers to understand the patterns storytellers use to captivate attention and
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how truths are often encapsulated in stories." (Publisher description)
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"Our intention in producing Success and Learning Stories is to provide readers with a document that helps them respond to Food for Peace’s (FFP’s) original request for short stories as part of their regular reporting requirements. The module provides brief guidance on how to write good impact st
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ories that will address the needs of a number of audiences, including FFP. Underlying the module is a desire to improve the learning associated with the human impact of project implementation." (Preface)
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