"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
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up-front about its track record in delivering results. Purposeful and strategic communication around issues that ILRI has the reputation to speak about, and that resonate with current - and emerging - debates, is the key to being heard and advancing the position and potential of livestock farmers globally. The organisation has established for itself a professional brand and impressive publishing record for communicating its diverse research products and thinking 'in real time'. A two-pronged process of embedding strategic communication in all research programmes (through a combination of incentives and quality assurance protocols) and being more focused and strategic on key target audiences and issues, will create the necessary conditions for ILRI to effectively communicate its research. This process requires not so much radical overhauls as clear stewardship, leadership and support from management to enable more strategic communication to be required where it is absent, and to flourish where it is latent." (Executive summary)
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Focuses on three key written products: the policy brief, the research brief and the story of change.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
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folgen acht Case Studies aus der Kampagnenpraxis, die nach einem einheitlichen Raster aufgebaut sind: vier aus Unternehmen sowie jeweils zwei von politischen Institutionen und Nichtregierungsorganisationen. Dabei werden auch Schwierigkeiten und Probleme bei der Durchführung der Kampagnen beschrieben. Der letzte Block mit vier Beiträgen wirft einen Blick auf die Zukunft der Kampagnenpraxis – auf die wachsende Bedeutung von Social Media und auf die USA. Ziel des Bandes ist es, eine Brücke zwischen Theorie und Praxis zu schlagen und in Form einer kompakten und zugleich lesefreundlichen Einführung handhabbares Wissen zu PR-Kampagnen zu vermitteln." (Verlagsbeschreibung)
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"A guide to using social media to improve reach of health messages, increase access to your content, further participation with audiences and advance transparency to improve health communication efforts." (Page 1)
"Community research projects are often initiated with action and change in mind. That is, the knowledge generated is intended to be used towards specific ends-- strengthening community programs, improving public policy, sharing vital information with community members. But the research is only usefu
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l if it can be accessed and understood. Creating a research dissemination plan involves a collaborative effort between research partners to identify the best ways to share knowledge for the project’s particular purpose and target audience. Community Research Unit partners can use this document to develop a dissemination plan that ensures that their research is distributed to and understood by those who need it most." (Page 2)
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"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
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bust evidence. Communities can be mobilised by providing platforms for debate — for example through networks or coalitions — and building the capacity of marginalised actors to participate. Communication for sharing information ensures good flows of clearly presented, robust information in an accessible and engaging way. By ensuring a match in how you present your identity and how you are perceived by key audiences, communication for profile raising can help build trust and credibility." (Policy pointers, page 1)
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"This book constitutes the refereed proceedings of the 4th International Conference on Interactive Digital Storytelling, ICIDS 2011, held in Vancouver, Canada, in November/December 2011. The 17 full papers, 14 short papers and 16 poster papers were carefully reviewed and selected from 72 paper and p
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oster submissions. In addition, the volume includes 6 workshops descriptions. The full and short papers have been organized into the following topical sections: interactive storytelling theory, new authoring modes, virtual characters and agents, story generation and drama managment, narratives in digital games, evaluation and user experience reports, tools for interactive storytelling." (Publisher description)
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"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
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eben ist. Im Fokus stehen kooperatives gesellschaftliches Engagement, Informations- und Kampagnenarbeit im Sinne autonomer Gegenöffentlichkeit sowie (transnationale) Vernetzung und Zusammenarbeit. Das Buch vereint die Anregungen einiger aufsehenerregender Fallbeispiele mit nützlichen Anleitungen. Es bietet einen umfassenden Überblick und stellt ein praktisches Nachschlagewerk für politischen Aktivismus dar." (Verlagsbeschreibung)
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"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
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arketing perspective." (Publisher description)
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"Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while als
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o discovering the tradition of storytelling. Spaulding covers a wide array of important storytelling elements, from advice on choosing, learning, and presenting the stories to discussions on the importance of storytelling through human history and its continued significance today. This book includes an annotated list of stories, as well as a bibliography of collections and a brief list of recommendations for online sources." (Publisher description)
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"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
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new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it." (Publisher description)
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"This collection of seventeen contributions provides a small but significant window into some of the themes that, in our view, will define research on narrative in the coming years. Some of these themes have already started taking center stage— for example, the diversification of methodological to
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ols, concepts, and contexts in the study of identities in narratives. Others are relatively new, such as the investigation of how mediated communication has changed storytelling practices and our conception of narrative. Yet other questions were already central to narrative research but have taken new directions—for instance, the study of how narratives participate in the construction of the moral order, and the different roles that truth and deception play in varying social practices. What emerges from the chapters in this book is a common emphasis on contexts and practices, a close attention to differences rather than an assumption of homogeneity. These elements confirm a welcome opening up of the field to the realities of postmodern societies." (Introduction, page 5-6)
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