"In the words of a South African researcher, the media can help research become linked to policy processes by “getting you into the kitchen, being part of the soup-making”. This paper explores the roles the media play and looks at the linkages between policy, research and media. It considers som
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e of the dilemmas faced, and the options and approaches available when a research programme, institute or researcher is constructing a media strategy. It lays out some of the main steps in developing a strategy. This paper is complemented by Working with the Media: A guide for researchers, which includes practical guidance and tips for engagement with the media. In this paper the term ‘policy’ includes policy formulation, implementation and evaluation and is not restricted to that of government but includes international organisations, bilateral agencies, non-governmental organisations (NGOs), the private sector and others. The media is taken to include community, local, national and international forms of radio, print, television and online services." (Introduction)
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"Eine Geschichte zu erzählen ist grundsätzlich etwas Einfaches, das alle kennen und mit dem sich starke Gefühle hervorrufen und Erkenntnisse herbeiführen lassen. Komplizierter ist die Arbeit mit Geschichten im Rahmen der Tätigkeit von Organisationen, wenn damit zu Reflektionen angeregt, Gemeins
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chaften gebildet, praktisches Wissen vermittelt oder aus Erfahrungen gelernt werden soll. Dieses Handbuch soll der DEZA und ihren Mitarbeitenden und Partnern Denkanstöße und praktische Tipps liefern. Das vorliegende Material soll dazu beitragen, dass Sie die Fähigkeiten und das Vertrauen entwickeln, die zum Geschichtenerzählen und zur Moderation beim Geschichtenerzählen wichtig sind. Zudem hilft es möglicherweise bei der Entwicklung komplexerer Methoden und Programme im Bereich von Wissensaustausch, Organisationsentwicklung und Kommunikation. Konkret enthält das Handbuch folgende Elemente: Tipps, Strukturvorlagen und Instrumente, die Ihnen helfen, sich Erfahrungen in Erinnerung zu rufen, diese mit andern zu teilen und sie zu nutzen; Überlegungen zu den praktischen und emotionalen Aspekten des Geschichtenerzählens; Überlegungen zu den Gefahren einer Institutionalisierung dieser Ansätze; Einblicke in die Erfahrungen der DEZA bei der Arbeit mit Geschichten. Storytelling eignet sich nicht für jede Situation. Die Methoden sollten durch erfahrene Personen sorgfältig ausgewählt und auf Arbeitskontext und -ziele abgestimmt werden. Gewisse Methoden wie der konsequente Einbezug des Geschichtenerzählens in die Kernabläufe einer Organisation, zum Beispiel in Evaluationen, erfordern Geduld und eine langfristige Unterstützung durch das Management. Nur so kann der geeignete Ansatz mittels Trial-and-Error-Verfahren gefunden werden. Das Handbuch soll in erster Linie Möglichkeiten eröffnen und nicht definieren. Es soll Sie dazu motivieren, Ihr eigenes Repertoire zu entwickeln." (Einleitung, Seite 6)
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"Whether clinicians like it or not, children and families affected by trauma are routinely covered by the media. When that happens, clinicians often face difficult choices [...] Audiences are powerfully affected when direct information comes from children, adolescents or family members. Yet balancin
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g the needs and expectations of survivors, journalists and the public can be complex. By working collaboratively with the media, we can better ensure that the stories of children and families are told responsibly and effectively lead to increased public awareness about the impact of exposure to trauma. This guide is designed to help you be more effective in working with survivors and the media:
• Victims and families: How can you help victims and families who are approached by the media or want to approach the media?
• Journalists: How can you be more helpful as a news source?
• Community: How can you improve community knowledge about trauma and trauma-focused programs for children?" (Introduction)
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Beschreibt alle gängigen Fundraising-Methoden und gibt Anleitung zur praktischen Umsetzung. Mit zahlreichen Beispielen aus der Praxis: u.a. Greenpeace, Deutsche Welthungerhilfe, WWF, Deutsche Herzstiftung.
"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
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ed. This Guide was designed to be both thought provoking and of some practical use to SDC and its collaborators and partners. The materials contained here should help you develop competence and confidence as tellers or facilitators of telling and may also support the development of more complex methodologies and programmes involving knowledge sharing, change and communication. In it you will find: tips, templates and tools to help you find, share and capitalize experience; reflections on the practical and the emotional aspects of story telling; consideration of the challenges and risks in institutionalising these approaches; illustrations from SDC’s experience so far of putting stories to work." (Introduction, page 6)
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"This manual aims to help researchers enhance their communication skills and encourages them to think about the potential audiences for and beneficiaries of their research at the inception of every project. The manual highlights principles and procedures that have proven successful in presenting res
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earch results to peers, colleagues, the media, policymakers, and interest groups. It includes guidelines for targeting and reaching selected audiences as well as exercises for applying those guidelines. It invites researchers, workshop participants, and other readers to use their own recent work to develop immediately useful, usable communication strategies and documents. Although this manual outlines the principles for communicating food policy research, we caution our readers to use common sense and adapt the principles to the given situation. Experience has shown us that one approach can be successful in one scenario, but another approach is needed for a different situation. There is no single formula for achieving impact, but many possibilities to succeed in influencing policymakers and opinion leaders." (Page V)
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