Toolbox Campaigning, Advocacy, PR

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Medientraining

Christian Schmid-Egger

Konstanz: UVK (2013), 222 pp.

"Dieses Buch ist ein praktischer Leitfaden. Es zeigt in kompakter und anschaulicher Weise, wie man sich erfolgreich in den Medien präsentiert. Mit allem, was dazu gehört: Auftritt, Kleidung, Ausdruck, Körpersprache, Umgang mit kritischen Fragen, Krisenkommunikation und auch dem Thema Lampenfieber ... more

Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations

Martin Sykes, A. Nicklas Malik, Mark D. West

Chichester: Wiley (2013), 259 pp.

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Guide for Uncertainty Communication

Arthur Petersen, Peter Janssen, Jeroen van der Sluijs

The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.

"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is ... important; particularly where policy analyses are concerned. Without adequate attention to the role and implications of uncertainty, the outcome of research and assessments may be of limited value and could result in incorrect policy decisions, with all the attendant consequences. However, the general public does not always appear in need of very detailed information in ‘documents full of subtle distinctions’. Consequently, information on uncertainty is not always considered relevant, understood, or even noticed. Thus, uncertainty remains an awkward issue and a challenge for the authors of policy reports. This Guide comprises hints and points of attention, as well as questions that researchers should try to answer when communicating about uncertainty (e.g. in written reports and presentations). It is not intended as a protocol; every situation is unique and demands its own approach. Thus, the Guide for Uncertainty Communication is intended to support the researcher/communicator in making well-considered choices. Communication on uncertainty regarding a particular study requires having a clear picture of why this communication is important and to whom it should be addressed. For this, the issues and concerns of the intended target audience(s) must be known, as well as all relevant uncertainties involved in the study and their possible effects on the results of the study. This involves serious reflection on certain topics, such as on where uncertainties originate, what significance and/or implications they have, if uncertainty may be reduced, on the context of the study, and on the manner in which uncertainty was dealt with in the study. The purpose of the study will strongly determine what uncertainty information would be relevant. For example, a study which primarily deals with the effects of policy measures will focus less on uncertainty about the severity of environmental problems than would be the case when a newly emerging environmental problem is explored. Addressing these questions, ideally, would provide a clear insight into all relevant aspects of uncertainty, which should be communicated effectively to the intended target audiences. This Guide is set up to support this process." (Preface, pages 4-5) more

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Guide pratique du bon usage des médias et réseaux sociaux

Lino J. Pungi, Innocent Mungilingi Marah

Kinshasa: Médi@ction (2013), 95 pp.

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Using Narrative Communication in a Mass-Produced Youth Magazine as an HIV Prevention Intervention

Esther Etkin

Journal of African Media Studies, volume 5, issue 1 (2013), pp. 3-17

"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na ... more

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Digital Storytelling: Capturing Lives, Creating Community

Joe Lambert

New York; London: Routledge, 4th ed. (2013), xiii, 206 pp.

"Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley, California, which since 1993 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling. In this revised and updated edit ... more

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Digitales Storytelling: Eine Einführung in neue Formen des Qualitätsjournalismus

Simon Sturm

Wiesbaden: Springer VS (2013), xiii, 164 pp.

"Das Buch gibt einen Einblick in die neuen Erzählweisen des digitalen Journalismus. Es untersucht die Auswirkungen der Digitalisierung auf die Medienbranche und den mit ihr verbundenen Wandel journalistischer Darstellungsformen. Dabei geht es auch um die Möglichkeiten des journalistischen Storytel ... more

Storytelling in World Cinemas. Vol. 2: Contexts

Lina Khatib (ed.)

London; New York: Wallflower Press (2013), x, 198 pp.

Kommunikation und Social Media

Melanie Huber

Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage Your Community

Allyson Kapin, Amy Sample Ward

New York, NY: Wiley (2013), xxiv, 230 pp.

Erfolgreiche PR im Social Web: Das praktische Handbuch

Rebecca Belvederesi-Kochs

Bonn: Galileo Press (2013), 522 pp.

"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe ... more

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Digital Storytelling in Bangladesh: Experiences, Challenges and Possibilities

Samia A. Rahim

IDS Bulletin , volume 43, issue 5 (2012), pp. 98-103

"This article reflects on a digital storytelling project undertaken for research, communication, and advocacy purposes in Bangladesh. The project trained young women from different regions of the country to make digital stories about their everyday struggles and journeys of personal growth. Excerpts ... more

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Measuring the Networked Nonprofit: Using Data to Change the World

Beth Kanter, Katie Delahaye Paine

San Francisco: Jossey-Bass (2012), xxviii, 301 pp.

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund ... more

Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web

Ansgar Zerfaß, Thomas Pleil (eds.)

Konstanz: UVK (2012), 422 pp.

"In diesem Handbuch zu Herausforderungen, Konzepten und Instrumenten der Online-Kommunikation aus Sicht des Kommunikationsmanagements geben namhafte Autoren aus Wissenschaft und Praxis in 25 Beiträgen einen systematischen Überblick zu Strukturen, Prozessen, Tools und Best Practices. Der Wandel ein ... more

Gestión de relaciones públicas para el éxito de las organizaciones

Maria Aparecidad Ferrari, Fábio França

Lima: Universidad de San Martín de Porres, Fondo Editorial (2012), 198 pp.

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Strategies for Effective Tweeting: A Statistical Review

Buddy Media (2012), 20 pp.

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Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates

Kivi Leroux Miller

Network for Good (2012), 18 pp.

"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon ... more