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Key Guidance
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Top Insights
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Topics
Nonprofit Public Relations: Design & Implementation
6
Nonprofit Public Relations & Marketing
4
Social Media Marketing & Digital Public Relations
3
Evaluation Design & Implementation
3
Data Collection, Data Collection Methods
3
Randomised Control Trials & (Quasi-) Experimental Designs
3
Strategic Communication Planning
2
Nonprofit Management, NGO Management, Management General
2
Behaviour Change Communication
2
Commissioning Evaluations
2
Evaluation Methods, Evaluation Tools
2
Health Campaigns: Monitoring & Evaluation
2
Meta Evaluations, Cluster Evaluations
2
Health Campaigns: Planning & Implementation
2
Data Analysis & Interpretation
2
Nonprofit Advertising, Advertising for Noncommercial Purposes
1
Behaviour Change Campaigns
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Crisis Communication
1
Social Marketing
1
Development Communication, Communication for Development (C4D)
1
Evaluation Approaches, Purposes & Frameworks
1
Evaluation Reporting & Communicating Results
1
Program Evaluations
1
Using Evaluation Results, Learning from Evaluations
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Health Communication
1
Consulting, Consultants, Consultancies
1
Low-Cost Solutions, Low Budget Calculation
1
Validity
1
Networks & Networking
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Language
Document type
Countries / Regions
Authors & Publishers
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Publication Years
Output Type
Evaluation Essentials: Methods for Conducting Sound Research
San Francisco: Jossey-Bass, 2nd ed. (2025), x, 198 pp.
"This nuts-and-bolts introduction to program evaluation is also applicable to evaluation of policies and evaluation of organizational performance. It is rich with over 40 examples from public policy, public health, non-profit management, social work, arts management, education, international assista
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Handbook of Practical Program Evaluation
San Francisco: Jossey-Bass, 4th ed. (2015), xl, 864 pp.
"The Handbook of Practical Program Evaluation provides tools for managers and evaluators to address questions about the performance of public and nonprofit programs. Neatly integrating authoritative, high-level information with practicality and readability, this guide gives you the tools and process
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Evaluation Theory, Models, and Applications
Top Insights
San Francisco: Jossey-Bass, 2nd ed. (2014), xxxiii, 766 pp.
"The book begins with an overview of the evaluation field and program evaluation standards, and proceeds to cover the most widely used evaluation approaches. With new evaluation designs and the inclusion of the latest literature from the field, this second edition is an essential update for professi
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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guidance
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
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Flawless Consulting: A Guide to Getting Your Expertise Used
San Francisco: Jossey-Bass, 3rd ed. (2011), xxiii, 323 pp.
The Networked Nonprofit: Connecting with Social Media to Drive Change
San Francisco: Jossey-Bass (2010), xix, 201 pp.
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used
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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
San Francisco: Jossey-Bass (2010), xxviii, 228 pp.
Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media
San Francisco: Jossey-Bass, 2nd ed. (2008), xxii, 177 pp.
Health Communication: From Theory to Practice
San Francisco: Jossey-Bass (2007), xxiv, 436 pp.
The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
San Francisco: Jossey-Bass (1995), xx, 348 pp.
Communication for Health and Behaviour Change: A Developing Country Perspective
San Francisco: Jossey-Bass (1993), xxvi, 204 pp.
Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl
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