Toolbox Campaigning, Advocacy, PR

Campaigning, Advocacy, PR

TOOLBOX

Filter

339

Sort by:

Direction:

External Link (29)

IOM Public Communication Campaign Toolkit
Key Guidance

Geneva: International Organization for Migration (IOM) (2020), 86 pp.

"IOM seeks to provide practical guidance on designing, delivering and evaluating effective communication campaigns relating to migration. The guidance covers different approaches, themes, programme areas and methods to improve relevance, audience participation and results. The aim is to identify and ... more

External Link (29)

Video for Change Impact Toolkit
Key Guidance

EngageMedia; Video4Change Network (2020)

"This toolkit shows you step-by-step how to create impact projects using video. It is designed for documentary video-makers, journalists and organisations using video to engage and create change in their communities. EngageMedia has produced this toolkit in partnership with the Video4Change Network: ... more

Download (1)

Digital Citizenship Toolkit
Key Guidance

Nalaka Gunawardene (ed.)

MinorMatters; National Christian Evangelical Alliance of Sri Lanka (2020), xiv, 185 pp.

"This Digital Citizenship Toolkit (DCT) is an attempt to introduce key concepts related to digital citizenship while taking into account the local socio-economic realities, technology adoption patterns, societal actions and other considerations. For young people, in particular, the demarcation betwe ... more

Download (2)

Le guide pratique de plaidoyer pour les jeunes

Antananarivo (Madagascar): Observatoire des jeunes citoyens engagés pour une gouvernance plus inclusive, efficace et apaisée (OBS-MADA); MSIS Tatao; Programme des Nations Unies pour le Développement (PNUD); Ministère de la Jeunesse et des Sports (MJS) (2020), 34 pp.

External Link (17)

Google Scholar (15)

WorldCat (14)

Nonprofits in Policy Advocacy: Their Strategies and Stories

Sheldon Gen, Amy Conley Wright

Cham: Palgrave Macmillan (2020), xxviii, 238 pp.

"Policy advocacy is an increasingly important function of many nonprofit organizations, as they seek broad social changes in their concerning issues. Their advocacy practices, however, have often been guided by their own past experiences, anecdotes from peer networks, and consultant advice. Most of ... more

External Link (30)

Assessing the Effectiveness of Online Facebook Campaigns Targeting Potential Irregular Migrants: A Pilot Study in Three West African Countries

Esther Haarman, Jasper Tjaden, Gustavo López

Geneva: International Organization for Migration (IOM) (2020), 41 pp.

"Studies have shown that many irregular migrants embark on journeys without accurate or complete information about migration. In response, IOM and other organizations run information campaigns intended to inform potential migrants of the dangers associated with irregular migration and to facilitate ... informed decisions. The use of online and social media platforms for these campaigns has become increasingly popular in recent years, due to their potential for quickly reaching millions of people at low cost. While the evidence base for offline information campaigns has been gradually improving, it remains unclear how online communication campaigns affect potential migrants, and methodologies to do this remain underdeveloped. This report therefore presents results from a pilot impact assessment of an online campaign based on Facebook posts in Guinea, Nigeria and Senegal during September 2019 and February 2020 [.] Conclusion: Facebook ad campaigns can reach many people quickly. However, large audience sizes and relatively cheap costs come with a trade-off. The impact of an information campaign on potential migrants’ perceptions, attitudes, knowledge and behaviour remains largely unknown because many Facebook users that engage with the campaign do not fit the intended target group. The advantage of offline over online campaigns is that implementers have more control and information about who attends activities or who is exposed to campaign content. The engagement of users with campaign posts varies largely by audience and post characteristics. Campaign and social media teams are well advised to conduct pilot tests before scaling up activities. Pilot tests can inform a customized approach for each online activity on Facebook, and thereby maximize impact. In addition to A/B tests, lift tests may offer a useful opportunity to test the impact of Facebook posts. Compared to impact assessments of offline information campaigns, measuring the impact of Facebook ads on potential migrants presents several unique challenges, including: Many potential migrants are not on Facebook or do not use ad content to seek information about migration. Internet connectivity is also limited in many West African countries. While Facebook allows users to narrow down target groups, it is not clear whether those Facebook users that are exposed to the content fit the profile of potential migrants. Whether the intended target group is reached can be affirmed only through surveys, which have a low response rate; It is not possible to interview the same Facebook users several times to track changes in their perceptions. Engagement metrics like post reactions, link clicks or video plays can be useful indicators. However, these low-engagement metrics do not offer clear evidence of the short- or long-term effects on Facebook users." (Executive summary) more

External Link (25)

Zum ersten Mal in Bangladesch: Influencer können Entwicklungsorganisationen helfen, junge Menschen zu erreichen. Aber bei der Zusammenarbeit kann einiges schiefgehen

Sebastian Drescher

welt-sichten, November (2020)

"Meine Reise in die Slums von Bangladesch“ heißt ein Video, das Julien Bam im Mai 2019 auf Youtube veröffentlicht. Julien Bam ist mit mehr als fünf Millionen Followern einer der erfolgreichsten deutschen Influencer. Seine aufwändig produzierten Clips sind meist laut und albern, er singt und ta ... more

External Link (27)

Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns

Jasmeet Sahotay

London: Institute for Strategic Dialogue (ISD) (2020), 33 pp.

"This report ties together young Pakistani people’s experiences of hate and extremism – with contextual research and questions put to young people in Pakistan, centred around their views on identity, media consumption patterns and perceptions of the state and national news media. This research h ... more

Download (2)

Construire une stratégie de plaidoyer: De l'analyse au suivi-évaluation. Boîte à outils à destination des organisations de la société civile

Anaïs Saint-Gal, Marine Gauthier

Paris: Sidaction (2020), 75 pp.

Download (2)

Harnessing the Power of Social Media: Digital Disruption of Human Trafficking in Lithuanian Communities;Socialines žiniasklaidos Svarba: Kova Su Prekyba žmonemis Skaitmenineje Erdveje Lietuviu Bendruomenese

London: Stop the Traffik; Humankind Research (2020), 24 pp.

"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign ... more

Download (2)

Comment réaliser des évaluations d’impact : étapes clés pour évaluer les actions de communication

James Dennison

International Centre for Migration Policy Development (ICMPD); EUROMED Migration (2020), 30 pp.

"Ce rapport réunit une terminologie hétérogène, des conclusions et des recommandations émanant des secteurs privé et public et du monde universitaire pour définir un ensemble de cinq étapes générales à suivre par les professionnels lors de la réalisation d’une EI. L’EI compare une va ... riable étudiée après une action (par ex. une campagne de communication) à ce qu’elle serait si cette action n’avait jamais eu lieu. Accompagnant chacune des cinq étapes, nous présenterons des exemples de la façon dont les communicants en migration peuvent évaluer l’impact des campagnes pour, d’abord, modifier les attitudes et, ensuite, changer les comportements. Étape 1 : Fixer des objectifs pour l’action qui définissent l’effet souhaité. Dans l’idéal, ils devraient (1) correspondre aux critères SMART : spécifique, mesurable, atteignable, pertinent et temporellement défini; (2) se concentrer sur les résultats finaux, plutôt qu’uniquement sur les produits; (3) éviter certaines erreurs courantes dans la définition des objectifs et (4) déterminer de façon aussi spécifique que possible l’identité du public cible. Étape 2 : Identifier une mesure de l’impact ou des impacts de l’objectif de l’action. Ces impacts devraient être (1) clairement définis et non ambigus; (2) valides d’un point de vue externe (ils restent fiables s’ils sont utilisés pour d’autres actions) et (3) valides d’un point de vue interne (ils mesurent ce qu’ils prétendent mesurer). Il existe déjà de longues listes de mesures (également connues sous le nom d’indicateurs) parmi lesquelles il est possible de choisir. Étape 3 : Estimer ce qui se serait passé si l’action n’avait pas eu lieu, ou situation « contrefactuelle ». Idéalement, mais pas nécessairement, cela implique la réalisation de mesures en amont de l’action, également connues sous le nom d’évaluation de base. Néanmoins, ce n’est pas toujours possible. Cela ne devrait pas dissuader les professionnels, en revanche, les hypothèses relatives aux EI devraient faire l’objet d’une discussion ouverte, comme évoqué ci-dessous. Une longue liste de méthodes de mesure, y compris des considérations liées à l’échantillonnage, sont fournies. • Étape 4 : Réaliser l’action. Cela peut impliquer de séparer un échantillon aléatoire en un ou plusieurs groupes traités, qui font l’objet de l’action/des actions, et un groupe témoin, qui n’en fait pas l’objet. Si cela n’est pas faisable, d’autres formes de situations contrefactuelles sont possibles pour « construire » un groupe témoin. Cette section aborde également : (1) les types de campagnes de communication; (2) la check-list MINDSPACE d’influences comportementales pour les actions; (3) les recommandations clés portant sur les actions persuasives issues des travaux précédents de l’ICMPD; (4) les recommandations relatives aux campagnes de dissuasion de la migration irrégulière. • Étape 5 : Mesures et analyses en aval de l’action : (1) ceux qui ont bénéficié de l’action doivent faire l’objet de mesures en aval de l’action (idéalement dans le cadre un groupe témoin authentique ou construit); (2) l’impact doit être calculé : généralement la différence entre la variable étudiée en amont et en aval de l’action et/ou entre le groupe traité et témoin; (3) réflexion théorique sur les raisons et les aspects précis de la campagne qui ont causé un impact; les conclusions sont-elles transposables ?; (4) création (et, dans certains cas, incorporation) de recommandations basées sur la combinaison de l’impact et des réflexions théoriques." (Résumé) more

External Link (28)

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People
Key Guidance

Mike Jempson (comp.)

Media Diversity Institute; Macedonian Institute for Media; National Council of Persons with Disability Organizations of Macedonia (NSIOM) (2020), 78 pp.

"This handbook aims at helping Macedonian CSOs that work with people with disabilities to deal with some of the challenges they face on daily basis: the absence of quality reporting on people with disabilities; the perception of people with disabilities which is often burdened with negative stereoty ... more

Download (2)

Media Advocacy Toolkit

USAID (2020), 62 pp.

"You are about to embark on a journey of discovery. Within this toolkit you will find explanations, tips, examples from Sri Lanka and the world — everything you need to upgrade and enhance your own advocacy campaigns. The content has been adapted from a variety of sources, to illustrate best pract ... more

Download (2)

Behavioral Science Tips for COVID-19 Communications

Southern Africa Labour and Development Research Unit (SALDRU); University of Pennsylvania, Center for Health Incentives & Behavioral Economics; Ideas42.org (2020), 2 pp.

"Human behavior plays a central role in reducing the spread of coronavirus. Communication by government entities and other trusted sources about desirable or mandated behaviors during the pandemic is critical. As policymakers, funders, and program staff, it is our responsibility to ensure that commu ... more

Download (0)

Developing an advocacy campaign

Project on Middle East and Democracy (POMED) (2020), 4 pp.

"Developing and executing a successful advocacy campaign is not always an easy task. Advocacy goals can be hard to quantify and may require a large base of supporters and a relatively long timeframe. But a well developed, flexible advocacy strategy can help you anticipate obstacles and respond more ... more

External Link (20)

Social and Behavior Change Communication (SBCC) Demand Reduction Guidebook

RTI International

USAID Wildlife Asia; FHI 360 (2020), 69 pp.

"This Guidebook provides simple, easy-to-follow steps on how to use a social behavior change communication (SBCC) approach to plan, implement, and evaluate campaigns to reduce demand for wildlife products. To facilitate understanding and application, each step is illustrated by a case example from t ... more

Download (2)

How to perform impact assessments: Key steps for assessing communication interventions [Arabic]

James Dennison

International Centre for Migration Policy Development (ICMPD); EUROMED Migration (2020), 26 pp.

Download (1)

Conseils pratiques: Les étapes d’un plaidoyer efficace

EuroMed Rights (2020), 13 pp.

Download (7)

Migration and Communication: Information and Awareness-Raising Campaigns in Countries of Origin and Transit. Austrian National EMN Conference 2019 Briefing Paper

Vienna: European Migration Network, National Contact Point Austria (2020), 6 pp.

"Information and awareness-raising campaigns for (potential) migrants in third countries constitute a central element of current migration strategies, both at the European and national level. However, little is known about the impact of these campaigns and how they influence migratory behaviour. Inf ... ormation and behaviour change: In light of these limitations, we can learn from findings of rigorous evaluations in other fields, such as behavioural economics, and apply those to how information and awareness-raising can influence behaviour. Therefore, information and awareness-raising campaigns must be built on a contextual understanding of how people form beliefs and expectations and how these are transformed into decisions. Randomized evaluations: Researchers, donors, EU Institutions and Member States are increasingly aware of the importance of creating rigorous evidence and using this evidence to inform policy decisions. To isolate the impact of information and awareness-raising campaigns on migratory behaviour, randomized evaluations are being implemented by some selected researchers and institutions. Lessons learned: Evaluations presented during the conference indicate that peer-to-peer information campaigns have the potential to raise awareness about the risks and opportunities associated with migration. Another example shows that information on the chances of obtaining a legal status in Europe impacts the inclination to migrate. Rigorous evaluations also shed light on how information campaigns compare against other policy interventions, such as providing economic opportunities at the local level. Most evaluations find that migrants and potential migrants respond to reliable and trustworthy information. Social networks: Beside rigorours evidence, which is still rare, qualitative evaluations suggest that campaigns should be built on trust: this can be achieved by using personal or peer-to-peer communication channels, a positive narrative, and messages of legal alternatives rather than deterrence. Finally, in order to create contextappropriate messages and to identify the right target group, diaspora communities and local experts are important stakeholders in the design and implementation of campaigns." (Main take-aways, page 2) more

External Link (21)

M&E Tools for Advocacy Work

Nigel Simister, Jenny Ross

INTRAC (2020), 7 pp.

"Many different tools and methodologies can be used to support advocacy work. Some are designed specifically for monitoring and evaluation (M&E) purposes. Others are designed to support the planning and management of advocacy interventions, but can be used or adapted for M&E purposes. CSOs often emp ... more

IOM Public Communication Campaign Toolkit Key Guidance

Video for Change Impact Toolkit Key Guidance

Digital Citizenship Toolkit Key Guidance

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People Key Guidance

IOM Public Communication Campaign Toolkit
Key Guidance

Video for Change Impact Toolkit
Key Guidance

Digital Citizenship Toolkit
Key Guidance

Disability: Out in the Open. A Handbook for Civil Society Organisations Seeking to Promote the Best Interests of Disabled People
Key Guidance