Campaigning, Advocacy, PR
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Campaigning: Planning & Implementation
40
Advocacy Campaigns
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Behaviour Change Campaigns
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Advocacy & Empowerment: Planning & Implementation
30
Campaigning
27
Campaigning: Evaluation, Monitoring, Impact Assessment
25
Development Communication Campaigns
23
Advocacy
22
Behaviour Change Communication
22
Campaigning: Experiences
21
Advocacy & Empowerment: Monitoring & Evaluation
20
Edutainment Campaigns: Planning & Implementation
18
Health Campaigns: Planning & Implementation
16
Health Campaigns: Experiences
14
Digital Activism, Cyber Advocacy
13
Election Campaigns
13
Entertainment Education, Edutainment
12
Film & Video Advocacy / Activism
11
Campaign Strategies
11
Digital Media Campaigns
11
Edutainment Radio Programmes
11
Radio Dramas, Radio Soap Operas, Radio Fiction
11
Celebrity Humanitarianism
10
Media Advocacy, Media Activism
10
Public Awareness Campaigns
10
Documentaries, Television Documentaries, Web Documentaries
10
Health Campaigns: Monitoring & Evaluation
10
Political Communication
10
Campaigning: Message Design
9
Radio Campaigns
9
Nonprofit Public Relations: Design & Implementation
9
Communication for Social Change
9
Impact Assessment & Outcome Evaluation
9
Health Campaigns: Effects & Effectiveness
9
HIV / AIDS Communication
9
Communication Strategies
8
Good Practice Examples
8
Forced Labour & Human Trafficking: Reporting & Media Representation
8
Radio Scriptwriting
8
Strategic Communication Planning
7
Political Marketing
7
Advocacy & Empowerment: Children
6
Lobbying
6
Celebrities, Idols, Stars
6
Edutainment Television Programmes
6
Theories of Change
6
Advocacy & Political Films
5
Children's Radio Programmes
5
Children's Rights
5
Participatory Videos & Community Filmmaking
5
Development Communication, Communication for Development (C4D)
5
Edutainment Campaigns: Monitoring & Evaluation
5
Child Health, Mother & Child Care Communication
5
Health Campaigns: Concepts & Strategies
5
Tobacco Counter-Marketing, Smoking Cessation Campaigning, Nicotine Addiction Reporting
5
Migrants & Refugees: Tailor-Made Media Products & Information Services
5
Corruption & Combating Corruption
5
Gender Advocacy & Empowerment, Gender Mainstreaming
4
Social Movements: Communication Strategies & Practices
4
Audience Feedback, Interaction & Participation
4
Campaigning: Target Groups
4
Political Campaigns
4
Screenwriting, Film Scriptwriting, TV Scriptwriting
4
Nonprofit Public Relations & Marketing
4
Social Marketing
4
Storytelling
4
Edutainment Health Programmes
4
Countering Hate Speech, Disinformation & Propaganda
4
Evaluation Approaches, Purposes & Frameworks
4
Evaluation Methods, Evaluation Tools
4
Food / Nutrition Communication & Media Representation
4
Vaccination Campaigns & Vaccine Hesitancy
4
Corruption Reporting & Role of Media in Curbing Corruption
4
Civic Engagement, Citizen & Community Participation
4
Advocacy & Empowerment: Experiences
3
Advocacy & Empowerment: Youth
3
People with Disabilities: Advocacy & Empowerment
3
Campaigning: Effects & Effctiveness
3
Information Campaigns
3
Children's Television Programmes
3
Participatory Communication
3
Conflict-Sensitive Radio Journalism, Radio in Conflict Prevention & Transformation
3
Human Security Reporting
3
Development Communication: Design & Implementation
3
Development Communication: Effects & Effectiveness
3
Environmental Communication
3
Evaluation: Communication & Media
3
Evaluation Design & Implementation
3
Gender-Based Harassment, Intimidation & Violence
3
Gender-Based Harassment, Intimidation & Violence: Media Representation & Reporting
3
Food, Food Security, Nutrition
3
Local Communication & Media
3
Media Law & Regulation
3
Human Rights Protection
3
Youth Television Programmes
3
Agricultural Radio Programmes
2
Opinion Polls, Public Opinion Research
2
Target Groups
2
Film Production
2
Film Reception & Effects
2
Communication Rights
2
Freedom of Expression
2
Local Government Communication Strategies
2
NGOs & Civil Society Organizations: Communication Strategies & Practices
2
Public Relations: Evaluation, Monitoring, Impact Assessment
2
Community Communication
2
Alternative Communication & Media
2
Conflicts, Conflict Prevention & Management, Mediation, Peacebuilding
2
Media Monitoring, Media Observatories
2
Sustainable Development Goals (SDG)
2
Behaviour Change Communication: Effects & Effectiveness
2
Puntos de Encuentro (NGO, Nicaragua)
2
Soul City (NGO, South Africa)
2
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
2
Social Media in Political Communication
2
Twitter & Microblogs
2
Online Learning, E-Learning
2
Traffic & Transport Infrastructure
2
Educational Radio Programmes
2
Educational Games, Serious Games
2
Open, Distance and Digital Education (ODDE)
2
Soap Operas & Telenovelas
2
Television Dramas
2
Communication for Sustainable Development
2
Evaluation Reporting & Communicating Results
2
Meta Evaluations, Cluster Evaluations
2
Gender Representation & Stereotypes in the Media
2
Women (General)
2
Health Communication
2
COVID-19 Communication
2
Health Campaigns: Message Design
2
Malaria Communication
2
Sexual Health Communication, Reproductive Health Education, Family Planning
2
Tuberculosis Communication
2
Developing Countries Reporting & Representation in Foreign / International Media
2
Safety of Journalists, Safety Risks of Media Workers
2
Election Reporting
2
Protests, Protest Movements, Protest Reporting & Media Representation
2
Interpersonal Communication, Interpersonal Relations
2
Media & Communication Policies
2
Strategic Alliances, Strategic Partnerships
2
People with Disabilities: Reporting & Media Representation
2
Public Interest
2
Governance & Accountability: Role of Media / Communication
2
Project Management
2
Project Design, Project Planning
2
Radio Programmes & Genres
2
Persuasive Communication
2
Randomised Control Trials & (Quasi-) Experimental Designs
2
Civil Society
2
Social Justice
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Access to Public Information, Freedom of Information, Right to Information
1
Radio Spots
1
Advocacy & Empowerment: Chronically ill People
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Advocacy & Empowerment: Ethnic Minorities
1
Advocacy & Empowerment: Girls
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Agricultural Information & Extension
1
Digital & Social Media Use: Youth
1
Information Needs: Migrants
1
Media Use, Media Consumption
1
Trust in the Media, Credibility of Media
1
Authoritarian Regimes, Dictatorships
1
Event Marketing & Communication
1
Children and Media
1
Child Abuse
1
Child Labour
1
Child Marriage
1
Child Protection, Protection of Minors
1
Gaming: Children
1
Media & Communication Projects: Children
1
Protestantism (Mainline)
1
Church Public Relations
1
Theologies of Communication
1
Film Distribution
1
Film Financing
1
Educational Films & Videos
1
Film Editing
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Intellectual Property
1
Open Licensing, Creative Commons, Public Domain
1
Development Organizations: Communication Strategies & Media Representation
1
Government Communication Strategies
1
Foreign Government Communication Interventions
1
Public Relations
1
Nonprofit Public Relations: Experiences
1
Online Marketing, Online Public Relations
1
Social Media Marketing & Digital Public Relations
1
Public Relations: Planning & Implementation
1
Public Relations: Radio
1
Citizen Journalism, Community Journalism
1
Community Development
1
Community Development: Role of Communication & Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Religion and Justice / Peace / Reconciliation
1
Small Arms
1
Conflict Reporting, Armed Conflict Reporting
1
Extremist Recruitment through Media
1
Hate Speech, Hate Speech in Social Media
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Theatre for Development
1
Collective Memory: Violent Conflicts & Wars
1
Development Communication Projects: Case Studies
1
Behaviour Change
1
Communicating Development Projects, Media in Development Programmes
1
Development Communication Education & Training
1
Development Communication: Monitoring & Evaluation
1
Development Communication: Research Projects
1
Development Communication Tools & Methods
1
Edutainment Campaigns: Experiences
1
Governance Support Communication
1
Influence of Media on Development Aid
1
Rural Communication for Development
1
Rural Radio Programmes, Rural Radios, Rural Development & Radio
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Data
1
Digital & Information Literacy
1
Interactive Media
1
Net Neutrality
1
Political Websites & Online Communities
1
Online Public Relations
1
Online Fundraising
1
Social Media
1
Facebook
1
Influencers (Social Media)
1
ICTs and Development
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Romani People
1
Disaster & Humanitarian Crisis Reporting
1
Disaster & Humanitarian Crisis Information Management
1
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
1
Infectious Diseases' Outbreak Communication
1
Trust Building in Health & Emergency Communication
1
Documenting Human Rights Violations
1
Radio Markets
1
Domestic Workers
1
Education and Communication / Media
1
Adult Education
1
Educational Issues: Reporting & Media Representation
1
Digital Educational Materials
1
Massive Open Online Courses (MOOC)
1
Literacy, Literacy Campaigns, Postliteracy, Alphabetisation Policies
1
Gaming, Video Games
1
Television Serials
1
Environmental Communication: Planning & Implementation
1
Social Norms
1
Values
1
Evaluation
1
Commissioning Evaluations
1
Gender in Evaluation, Monitoring, Impact Assessment
1
Information Products & Services: Evaluation, Monitoring, Impact Assessment
1
Most Significant Change (MSC)
1
Utilisation-Focused Evaluation (Focus on Intended Use by Intended User)
1
Gender and Media, Gender and Communication
1
Female Journalists & Media Workers
1
Feminism & Communication
1
Gender-Sensitive Language
1
Rural Women & Communication
1
Developing Position Papers & Drawing up Recommendations
1
Strategies
1
Health Radio Programmes
1
Polio Communication
1
Religion in Health Communication
1
WASH Communication (Water, Sanitation, Hygiene)
1
United Nations (UN)
1
UNICEF
1
Poverty & Impoverished People: Reporting & Media Representation
1
Prostitution Reporting & Media Representation
1
Risk Communication
1
Social Issues: Reporting & Media Representation
1
Media Assistance: Impacts, Effectiveness, Efficiency
1
Media Assistance: Youth Programmes & Media
1
Business Communication
1
Organizational Communication, Institutional Communication
1
Media Literacy: Youth
1
Constitutions
1
Human Rights Violations
1
Transitional Justice
1
Consulting, Consultants, Consultancies
1
Corporate Social Responsibility
1
Design Thinking
1
Fundraising
1
Migration Prevention Information, Informing Potential Migrants
1
Migration & Refugees Reporting & (Social) Media Representation
1
Accountability & Transparency
1
Citizenship
1
Political Participation
1
Democratization
1
Security
1
Personal Safety
1
Shrinking Spaces for Civil Society & Political Actors
1
Politics and Media
1
Agenda Setting
1
Election Campaigns: Social Media
1
Influence of Media on Politics
1
Opinion Leaders, Politicians, Decision Makers, Elites
1
Political Parties: Communication Strategies
1
Propaganda
1
Public Spheres
1
Trade Unions & Labor Movements: Communication Strategies
1
Video Production Skills
1
Coordination
1
Monitoring
1
Project Impact, Project Effects, Project Effectiveness, Project Efficiency
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Youth Radio Programmes, Youth Radio Stations, School Radios
1
Commercial Radios
1
Radio Programas del Perú (RPP) (Radio Network, Peru)
1
Media Effects
1
Social Behaviour
1
Data Analysis & Interpretation
1
Data Collection, Data Collection Methods
1
Research Report Writing
1
Science Communication & Research Dissemination
1
Violence Prevention Campaigns
1
Coalition Building
1
Resilience
1
Social Change
1
Social Control
1
Open Source Software
1
Video Equipment & Technologies
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Theories of Communication & Media
1
Infographics & Data Visualization
1
Youth and Media
1
Youth Cultures, Youth Milieus, Youth Identities
1
Youth Media
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

Strategic Communication: Campaign Planning

London; New York: Routledge, 3rd ed. (2023), xx, 278 pp.
"Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium ... more
"From the founder of empowerment evaluation (EE), a framework uniquely suited to advancing social justice causes, this book explains the theories, principles, and steps of conducting EE from scratch or within a preexisting evaluation or work plan. David M. Fetterman describes how EE enables program ... more

Write for Rights 2022 Campaign Report

Amnesty International (2023), 62 pp.
"For the twenty-second consecutive year, Write for Rights activities took place across the world. While online actions continued to increase, we also saw a major return to offline events, as Covid 19 restrictions were lifted in most countries. From running marathons in Zimbabwe, to music concerts in ... more

Advocacy Toolkit for Diaspora Organizations

Danish Refugee Council (DRC);Asia Displacement Solutions Platform (ADSP) (2022), 61 pp.

Primer Foro Latinoamerican de Cine e Impacto Social: Memorias del Evento

Acción Impacta Cine;Taturana;Ambulante (2022), 17 pp.

Manual de advocacia: Um guia para pequenas ONGs

Lisboa: ACEP Associação para a Cooperação Entre os Povos (2022), 53 pp.

Media Advocacy Toolkit

Power to You(th);Sonke Gender Justice (2022), 12 pp.
"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve. ... more

CPDE Advocacy Toolkit

Quezon City: CPDE Global Secretariat (2022), 77 pp.
"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectivel ... more
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a ... more
"This document is the second of a set of three practical guidelines that provide recommendations for considering an intersectional gender approach when: monitoring and documenting attacks against journalists and social communicators (Guideline 1); advocating on emblematic cases for advocacy (this Gu ... more

Online Campaigns from A to Z

London: Media Diversity Institute;National Youth Council of Serbia (KOMS);Association of Local Independent Media - Local Press;Novi Magazin (2022), 28 pp.
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ ... more
"The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three mai ... more

Tools for Designing and Conducting Social and Behavior Change Evaluations

Arlington: USAID Advancing Nutrition (2022), iv, 16 pp.
"Social and behavior change (SBC) is a key component of effective multi-sectoral nutrition activities. High-quality evaluations of SBC components are essential to identifying what went well, what could have been done differently, and how to improve future program design. The tools included here acco ... more
"While social media offer an unprecedented opportunity for orchestrating large-scale communication campaigns, it is often difficult to track audience responses on various digital platforms over time and to ascertain if their engagement is aligned with the original intention. In this article, we shar ... more
"Few studies have examined the relationships between the different aspects of vaccination communication and vaccine attitudes. We aimed to evaluate the influence of three unique messaging appeal framings of vaccination from two types of messengers on COVID-19 vaccine acceptance in India. We surveyed ... more

Advocacy: A Toolkit for Small NGOs

INTRAC (2022), 38 pp.
"The pathway to securing change through advocacy may not be very clear - mainly because you don’t have control over those you are seeking to influence or the political processes through which they operate. So it’s good to develop a strategy that can act as a kind of `road map’. The development ... more