"Human behavior plays a central role in reducing the spread of coronavirus. Communication by government entities and other trusted sources about desirable or mandated behaviors during the pandemic is critical. As policymakers, funders, and program staff, it is our responsibility to ensure that communications are clear, concise, and accurate. We can go one step further with messaging that is behaviorally informed, contextually relevant, and communicated through novel delivery channels. Effective communication will ensure that everyone hears, understands, and follows guidance necessary for COVID-19 mitigation." (p.1)