"The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communicatio
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ns, online fundraising tools, social media, mobile technology, and productivity software. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada. A global average of the benchmark data—as well as Global NGO Technology Ratings—is also provided." (Page 3)
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"Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research wh
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ich collects message data and analyses its design in a systematic way. In this article, we collect data from 10 social media multi-message campaigns and undertake an exploratory analysis of their design using a methodology developed from Ingram’s “Linkage-based” framework for countering militant Islamist propaganda. Our findings include: a prevalence towards highlighting the atrocities of violent extremist groups rather than strategies which challenge their competence; a priority to messages which seize the narrative agenda; differing emotional or rational pulls depending on the language in which the message is delivered; a range of different tactics employed depending on the target audience; as well as a wide range of deployments of different themes of positive and negative messages. We offer a number of possible explanations for these findings, before undertaking a cluster analysis of the data to aid the construction of Weberian “ideal type” campaigns, which offer a contribution to the field for the purposes of future research and exposition." (Abstract)
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"A personal relationship with God is central to Evangelical belief. It unfolds as believers interpret internal sensations as coming from outside—from God. How does the formulaic design of testimonies present the audience with a personal relationship with God as a pursuit that is both feasible and
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deeply desirable? Analyzing the discursive rules structuring the appearance of emotion in the most popular testimonies on the online platform of 'Christianity Today' reveals that such texts expertly present a microcosm in which the experience of reading mirrors the trajectory toward belief writers describe. To read a testimony from start to finish, readers must choose to tolerate the unfamiliar: that is, feel emotions that specifically belong in an Evangelical frame. Online written testimony relies on compelling storytelling to move readers, making them practise what it feels like to hand over part of one’s own story to God." (Abstract)
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"This guide grows out of the research project “Evidence-based Science Communication with Policymakers” conducted by the four authors and sponsored by the National Academy of Sciences and the Rita Allen Foundation. In order to write these recommendations, we spent over a year studying science com
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munication with policymakers from several vantage points. We reviewed hundreds of scholarly works on the topic published in over a dozen fields as well as numerous practical guides written by scientific societies. We interviewed both Democratic and Republican Congressional policymakers, including 22 Members of Congress and 20 staff members." (Introduction, page 4)
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"Like all evaluations, advocacy evaluations can draw on a familiar list of traditional data collection methods, such as surveys, interviews, focus groups, or polling. But because the advocacy process can be complex, fast-paced, and dynamic, which makes data collection challenging, and because advoca
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cy efforts often aim for outcomes that are hard to operationalize and measure (e.g., public will or political will), new and innovative methods are being developed specifically for assessing advocacy and policy change efforts. This brief describes four new methods - Bellwether Methodology, Policymaker Ratings, Intense Period Debriefs, System Mapping - that were developed to respond to advocacy’s unique measurement challenges." (Page 1)
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"El objetivo de esta guía va más allá de presentar herramientas y recursos, pretende crear comunidad. Igual que sucede con el proceso de evaluación, vimos una oportunidad para aprender cómo se produce el impacto y hacer un seguimiento de cómo las películas están catalizando el cambio social.
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De aquí nacen los casos prácticos que forman nuestra Biblioteca del Impacto. Creemos que compartir historias de cambio nos inspira y empodera. Esta guía es una oportunidad para aprender los unos de los otros, para compartir conocimiento y ayudar a otros que trabajan en el mismo ámbito." (5.7: Para terminar)
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"Nós oferecemos ideias e abordagens para que você não tenha que lidar com um obstáculo que alguém já ultrapassou e, com isso, concentrar-se nos desafios próprios de seu projeto. Disponibilizamos todas as nossas colaborações, conversas, acordos e desentendimentos com equipes de filmagem incr
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ivelmente inteligentes, financiadores e parceiros de todo o mundo. Nesta introdução, nós oferecemos fundamentos práticos e teóricos para que as coisas aconteçam. Pense, por um momento, em como a arte inspira mudança. Conheça vários estudos de caso em profundidade, apresentados em todo o guia. Nós podemos te mostrar mais, mais a fundo, tudo em nossa Biblioteca. Nós recomendamos que se conheça o máximo possível - particularmente sobre filmes e campanhas similares ao seu trabalho." (Introdução)
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"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación.
El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc
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iones. Es decir la planificación estratégica y cómo ésta debe incorporar la dimensión comunicativa. También propone la ubicación de la comunicación en las instituciones, dándole un lugar desde el cual pueda cumplir adecuadamente su rol estratégico.
El segundo capítulo presenta el concepto de comunicación estratégica, señalando el valor agregado para la institución. Señala la dimensión interna y externa de la comunicación en las instituciones, desarrollando los conceptos de: comunicación interna, identidad e imagen, planteando el reto de la reputación institucional.
El tercer capítulo nos plantea la importancia del diagnóstico de comunicación como primer paso para la intervención comunicativa. Así nos presenta cuatro tipos de diagnósticos: el estudio de fuentes secundarias, la auditoria de comunicación, el mapa de stakeholders o grupos de interés y el diagnóstico de comunicación que incorpora el perfil del público y los mapas del poder.
El cuarto capítulo organiza una propuesta de metodología para diseñar un plan de comunicación institucional o una estrategia de comunicación en un proyecto de desarrollo. Si bien el diagnóstico se refiere a la fase de análisis, aquí se destaca la importancia de diferenciar la fase de diseño estratégico, de la fase operativa de la comunicación. Reflexiona con ejemplos sobre los objetivos de comunicación, la priorización de los públicos, los mensajes, el concepto creativo, las líneas de acción comunicativa, entre otros puntos.
El quinto capítulo nos presenta el monitoreo y la evaluación en comunicación. Gestionar la comunicación por su efectos supone identificar las dimensiones que son necesario medir para evidenciar cambios. Este ítem diferencia monitoreo, de la evaluación y propone algunos lineamientos para abordar este desafío en las instituciones.
El sexto capítulo plantea una ruta para la gestión de la comunicación integral de la institución. En este sentido precisa el rol de la dirección institucional, el perfil del comunicador, la necesidad de la comunicación interna, entre otros elementos que deben conformar una hoja de ruta para posicionar la comunicación en las instituciones.
La guía está acompañada de ejemplos, ejercicios de aplicación y un planteamiento de desafíos para las instituciones." (Presentación, página 9)
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"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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e another as well as their public representatives, and for politicians and journalists to keep their finger on the pulse of the public opinion. This resource will help you make the best use of this unique platform. It’s a platform that is particularly suited to getting your message out to an active and engaged community. Whether you are a politician and want to highlight your policy ideas, a government official who wants to share critical information, or a civil society organization that wants to build campaign momentum, Twitter is the platform for you. Twitter will not only help you to inform and engage people who are already part of your campaign, but it will also allow you to reach those who might otherwise not have gotten involved. A timely, well-crafted message on Twitter can resonate internationally." (Introduction, page 1)
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"The potential of documentary moving images to foster democratic exchange has been percolating within media production culture for the last century, and now, with mobile cameras at our fingertips and broadcasts circulating through unpredictable social networks, the documentary impulse is coming into
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its own as a political force of social change. The exploding reach and power of audio and video are multiplying documentary modes of communication. Once considered an outsider media practice, documentary is finding mass appeal in the allure of moving images, collecting participatory audiences that create meaningful challenges to the social order. Documentary is adept at collecting frames of human experience, challenging those insights, and turning these stories into public knowledge that is palpable for audiences. Generating pathways of exchange between unlikely interlocutors, collective identification forged with documentary discourse constitutes a mode of political agency that is directing energy toward acting in the world. Reflecting experiences of life unfolding before the camera, documentary representations help order social relationships that deepen our public connections and generate collective roots. As digital culture creates new pathways through which information can flow, the connections generated from social change documentary constitute an emerging public commons. Considering the deep ideological divisions that are fracturing U.S. democracy, it is of critical significance to understand how communities negotiate power and difference by way of an expanding documentary commons. Investment in the force of documentary resistance helps cultivate an understanding of political life from the margins, where documentary production practices are a form of survival." (Publisher description)
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"Im ersten Teil, "Connect", möchte ich Sie mit der Welt der Story und ihrer Wirkungsweise verbinden. Hier kommen Psychologen, Evolutionsbiologen und Gehrinforscher zu Wort. im zweiten Teil, "Copy", zeige ich Ihnen Tools und Techniken, mit denen Sie selbst überzeugende Storys entwickeln können. Es
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sind Kopiervorlagen, abgeleitet aus Romanen, Filmen oder politischen Reden. Im dritten Teil, "Create", finden Sie Beispielgeschichten für typische Situationen aus dem Arbeitsleben, wie Gründung, Branding oder Change." (Seite 12)
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"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market
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ing-Thema. Angefangen von den ersten Vorüberlegungen zu Strategie, Theorie und Kommunikationszielen über Planung und Durchführung bis hin zu Fragen der praktischen Umsetzung. Inkl. zahlreicher Best Practices und Rechtstipps." (Verlagsbeschreibung)
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"The Panguna Listening Project (PLP) is an initiative of the Catholic Diocese of Bougainville (DOB), led by Bishop Bernard Unabali seeking to make the voices of the people heard and making the people safe in the Panguna mine-affected areas. It is a neutral project and does not take a position on the
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future of mining in Bougainville [...] Developing from the Bishop’s interest in supporting communities in the mine-affected communities, community consultations were held to engage further input. An initial 2-day scoping meeting was held at Tunuru Mission Station in 2017 and key stakeholders and local members were invited to discuss the potential of PLP. Based on the positive feedback funding support was sought by the Diocese of Bougainville from Misereor e V. from Germany. To launch PLP, a Stakeholder meeting was held at Manetai Mission Station in May 2018, led by Bishop Bernard Unabali and Project Manager Bonaventure Kenulei, bringing together stakeholders and community members to provide project information as well as to engage in collaborative planning. This book outlines the responses and comments from community members in the first two stages of PLP. It documents the main themes from the community data and meaningful comments from the Listening team from their experiences of listening to conversations in the mine-affected communities. It also includes individual stories and photos from the Panguna mine-affected communities which were collected through community "storytelling sessions." (Introduction, page 6)
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"By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an
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applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design." (Publisher description)
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