Social and Behaviour Change: Insights and Practice
Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2019), 47 pp.
1 What Is Social and Behaviour Change, 8
2 What Influences Behaviour Change, 10
3 Social and Behaviour Change in GIZ’s Programming, 19
Select the Desired Behaviours, 22
Specify the Priority Group, 25
Understand the Barriers and Motivators, 26
Address the Barriers and Strengthen the Motivators, 29
Evaluate and Share, 41
2 What Influences Behaviour Change, 10
3 Social and Behaviour Change in GIZ’s Programming, 19
Select the Desired Behaviours, 22
Specify the Priority Group, 25
Understand the Barriers and Motivators, 26
Address the Barriers and Strengthen the Motivators, 29
Evaluate and Share, 41
