"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercontinental fibre optic cables over the past few years; and not forgetting markets like Trinidad & Tobago, which seems to enjoy a large choice of TV channels to serve a relatively modest population; or indeed Iran, fresh from its welcome back into the international fold following the suspension of UN sanctions in January 2016. For each market, we give some economic data sourced from the IMF, as well as our estimates and forecasts for advertising expenditure and growth in its ad market to 2018. We also provide a short commentary setting out an overview of the media market in question." (p.1)