"This article investigates how the churches in Paraguay have used multiple mass media as evangelization instruments and which churches dominate the mass media in 2010–2012, following the growth explosions of Pentecostalism in the 1980s–1990s and especially after 2002. Church uses of the printed ...media (books, magazines and newspapers), radio, television, and internet in Paraguay are all analyzed. Pentecostal and Protestant church leaders used radio, television, and internet to successfully brand their church, and to a limited extent attract and socialize new followers. Hardly any believers intensively follow religion in the mass media to replace going to church. The article concludes that rather than a Pentecostalization, a Mennonitization of the mass media is occurring in Paraguay, driven by the Mennonite groups’ economic power and their ethnic-religious solidarity." (Abstract)
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"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon...tinental fibre optic cables over the past few years; and not forgetting markets like Trinidad & Tobago, which seems to enjoy a large choice of TV channels to serve a relatively modest population; or indeed Iran, fresh from its welcome back into the international fold following the suspension of UN sanctions in January 2016. For each market, we give some economic data sourced from the IMF, as well as our estimates and forecasts for advertising expenditure and growth in its ad market to 2018. We also provide a short commentary setting out an overview of the media market in question." (p.1)
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