commbox Economics, Markets & Viability of Media

MedienVielfaltsMonitor 2022-I: Anteile der Medienangebote und Medienkonzerne am Meinungsmarkt der Medien in Deutschland

Berlin: Die Medienanstalten; Direktorenkonferenz der Landesmedienanstalten (DLM) (2022), 34 pp.

Hungarian Capital in Foreign Media: Three Strategic Models of Influencing the Neighbourhood

Vienna: International Press Institute (IPI) (2022), 38 pp.

"This series of articles produced by local journalists follows the Hungarian money invested in media abroad, and also offers an insight into the influence exercised by the Hungarian government." (Introduction)

Media market and audience study in Central America

Proyecto VIMES; Free Press Unlimited; A-01 (2022), 38 pp.

"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have dir ... more

Finding the Funds for Journalism to Thrive: Policy Options to Support Media Viability
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Anya Schiffrin, Emily Bell, Julie Posetti, Francesca Edgerton

Paris: UNESCO (2022), 16 pp.

"The traditional business model of the news media has been deeply eroded by a shift in advertising revenues to online platforms. Media outlets must intensify efforts towards more inclusive journalism, alternative business models and diversified revenue streams. Urgent action from other actors is als ... more

Greening Africa’s News Deserts: The Search for Sustainable Local Media in Sub-Saharan Africa
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Franz Krüger

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2022), 38 pp.

"Among principles that should underpin policy choices are: a focus on systemic impact; particular attention on the areas where information poverty is greatest; platform-neutrality, while preferring platforms used most commonly; ongoing monitoring of developments in and around media at local levels t ... more

Survival-Guide für lokale Medien: Wie der Journalismus Innovationen schafft, um nachhaltige Wege zur Unterstützung lokaler Gemeinschaften auf der ganzen Welt zu finden und gegen Desinformation vorzugehen

Jacqui Park

Potsdam; Wien: Friedrich Naumann Stiftung; International Press Institute (IPI) (2022), 20 pp.

"Die Schlüsselfragen für den Erfolg lokaler Nachrichtenmedien sind die folgenden: Lösen Sie ein Problem für ihre Zielgruppe? Identifizieren und füllen sie eine Nachrichten- oder Informationslücke für ihre Gemeinschaft bzw. Gemeinschaften? In diesem Bericht beschäftigen wir uns damit, wie Jou ... more

The State of Innovation and Media Viability in East Africa: From Indepth Media House Surveys
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Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield et al.

Aga Khan University, Graduate School of Media and Communications; Deutsche Welle DW Akademie (2022), 71 pp.

"The fact that about half of the news-producing media organizations categorise themselves as having insufficient newsroom resources as far as equipment, technology and training are concerned suggests that there is still need to look into equipping newsrooms technologically and continuing efforts to ... more

Viabilidade da mídia: Consultas nacionais sobre soluções para promoção e preservação de sua independência. Brasil, El Salvador, Indonésia, Jamaica, Líbano, Namíbia, Nigéria, Paquistão, Senegal e Tunísia

Brasilia: UNESCO; Free Press Unlimited (2022), 32 pp.

"Este relatório fornece transcrições resumidas de consultas nacionais sobre a viabilidade da mídia com as partes interessadas no setor dos meios de comunicação. As consultas nacionais são baseadas nas trocas de conhecimento e pesquisas proporcionadas pela UNESCO e pela The Economist Intellige ... more

Estudio de mercado y audiencias de medios de comunicación en América Central: Guatemala

Proyecto VIMES; Free Press Unlimited; A-01 (2022), 70 pp.

"Esta publicación presenta información sobre el mercado actual de los medios de comunicación en Guatemala; sobre cómo la población percibe estos medios y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los ... more

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Africa Entertainment & Media Outlook 2022-2026

Alinah Motaung, Charles Stuart, Elenor Jensen

Price Waterhouse Coopers (pwc) (2022), 16 pp.

"Entertainment and media (E&M) revenue across South Africa, Nigeria and Kenya grew strongly in 2021 as all three markets, like the rest of the world, recovered from the effects of the COVID-19 pandemic. Industries that were more severely impacted in 2020, such as live music and B2B trade shows, made ... more

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Indian Media Giants: Unveiling the Business Dynamics of Print Legacies

Surbhi Dahiya

New Delhi: Oxford University Press (2022), lxv, 1040 pp.

"Indian Media Giants' is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their humble, incipient beginnings in the pre-independence era to their transformation into powerful business empires in the digitised world. The book traces Indian Media metamorphosis, t ... he birth, phase-wise contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited. It unravels their understanding of the values of co-dependence, collaboration, and competition with their contemporaries. It is an untold story of how these organizations leapt over the perimeters of conventional greatness to achieve unmeasured success that spans the globe. The book analyses how innovations have been brought in the management policies of these print businesses, with respect to production, distribution, consumption, while accrediting the visionary leadership that drives each organisation forward in its endeavours. What the case studies also details, is the wide extent of strategic intent enunciation; the role of product lines, development and diversification into radio, TV, digital and other segments; geographical spread, expansion, regional penetration and international footprint; the role of technological advancements in throwing up unimaginably new business opportunities; strategic alliances, mergers, acquisitions, joint ventures and takeovers; manpower management policies; CSR activities and financial performance of these media giants. The theoretical implications of the growth of media organisations in terms of the nature of mass media and its products are also underlined. The book focuses on the theoretical framework of media management and pays attention on the changing media management practices from one era to another, gradually orienting and re-orienting the strategic positioning of respective media giants to the pulse of the media market and the opportunities under various regulatory regimes. It is replete with the meticulous analysis of the editorial values and business dynamics upon which their legacies are founded, changing business models adopted by the media moguls, the ripples they have created in the media world and how they are constantly being modified to suit the tastes of the modernising market. With this, and more, Indian Media Giants is a holistic compendium that offers multiple perspectives on how print media organizations in India have grown from strength to strength and have become platform agnostic. The book also details the changing media landscape in India and also underlines the efforts of media giants in retaining print while embracing the digital." (Publisher description) more

The Political Economy of the Media in Sierra Leone and the Potential for Private-Sector Investment

Ibrahim Bangura

BBC Media Action; PRIMED (2022), 13 pp.

"The purpose of this political economy analysis (PEA) is to understand how political and economic factors have affected, or hindered, the media sector in Sierra Leone as well as the potential for private sector investment in the media [...] The report presents a contextual analysis of the media sect ... more

Estudio de mercado y audiencias de medios de comunicación en América Central: Nicaragua

Proyecto VIMES; Free Press Unlimited; A-01 (2022), 67 pp.

"Esta publicación presenta información sobre el mercado de los medios de comunicación en Nicaragua, sobre cómo la población los percibe y cuáles son los hábitos de la audiencia en el consumo de la información. Además, ofrece recomendaciones para mejorar la viabilidad de los medios [...] Los ... more

Position Paper: The Sustainability of Journalism and Competition in the Digital Economy

South African National Editors' Forum (SANEF) (2022), 51 pp.

"This position paper reports on the findings of a research project conducted from late-2021 to early-2022 involving consultations with a range of stakeholders in the news media and digital advertising industries, regulators, and government officials, as well as extensive desk research on the state o ... more

La concentración de audiencia en la televisión salvadoreña: Una lectura desde la medición de rating

José Roberto Pérez

Revista Minerva, volume 5, issue 2 (2022), pp. 41-58

"Este artículo forma parte de las investigaciones sobre la concentración de la radio y la televisión en El Salvador y sus efectos en la construcción de lo nacional. Frente a la dependencia cultural, la televisión en El Salvador experimenta cambios en los flujos de su programación. Cada vez exi ... more

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Entrepreneurial Journalism in Greater China and Southeast Asia: Case Studies and Tools for Media Professionals

Judith Clarke

London; New York: Routledge (2022), 219 pp.

"Drawing from a range of case studies of news and journalism startups, including Malaysiakini, Hong Kong Free Press, The News Lens of Taiwan, Thailand’s The Standard, Ciwei Gongshe of China, Indonesia’s IDN Media, Sabay of Cambodia and Frontier Myanmar, this book provides tips on how to launch a ... more

Supporting Media Viability in the Americas: Towards Sustainable Journalism

Ramiro Álvarez Ugarte

Buenos Aires: Universidad de Palermo, Centro de Estudios en Libertad de Expresión y Acceso a la Información (CELE) (2022), 25 pp.

"While the Internet has offered the world unparalleled access to information, journalism as an industry is in crisis […] especially in Latin America, the possibility of making a living out of the desire to tell stories is increasingly shrinking. Media outlets suffer from the migration of private a ... more

Indirect and Direct Subsidies for Media: The European Experience

Milan F. Živkovic, Karolina Leakovic

BBC Media Action; PRIMED (2022), 22 pp.

"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m ... more