"The reach of the media outlets researched in this study extends above all to a population with greater purchasing power and educational attainment, who are looking for serious, investigative, quality journalism. This audience likes to feel part of the media outlet, collaborate with it, and have direct contact with its journalists. They specifically like to participate in dialogue and debates through in-person events and webinars, suggest topics for investigation, receive information by means of personalised newsletters, and have access to podcasts, videos and e-books. Access to this type of service and product may even be a reason to begin lending economic support to a media outlet. The challenge is to reach more and new audiences, of greater diversity and different segments, to whom their current investigations with long, erudite texts do not currently appeal, because they are instead looking for more popular news items or more entertaining formats (such as the videos preferred by the younger population." (Lessons learned, p.18-19)